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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%). LinkedIn is, of course, the top social media platform for B2B marketers.

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4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

Marketing Insider Group

When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Let’s look at some stats from Brightedge Research. Search rank tools: You’ll need a platform like SEMRush to derive the stats on keywords, track rank changes, and to help you discover new keywords that may be trending.

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What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?

Marketing Insider Group

Paid Media Stats and ROI. The top pick for paid social media was LinkedIn with Facebook and Twitter coming in second and third. For example, on LinkedIn and other social media sites, you can target by geography, industry, job title, or interests. You don’t own distribution channels or platforms. Owned Media Stats and ROI.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

The spread of eCommerce has dramatically changed B2B marketing and distribution. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Guest post by Nina Petrov. Personalizing marketing messages and ads to reach target accounts in a relevant and meaningful way.

eCommerce 274
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34 Compelling Content Marketing Stats and Facts

Webbiquity

But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. – eNewsletters (60%).

Stats 100
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Email Marketing Trends and Stats

distribion

We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver. The importance of email marketing as part of the distributed marketing mix. Email send-time and device strategy.

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Why Content Curation Matters in the Age of Information Overload

Scoop.it

Save resources The content hamster wheel is hard to keep up with. Publishing quality content you don’t have to create from scratch saves precious marketing resources like: Time: curating the right content and adding insights will take time, but not nearly as much time as ideating and creating from scratch. Image Source ) Walls.io