Zoominfo

OCTOBER 22, 2020

We know what you’re thinking, but even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.”. The answer: yes.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Zoominfo

JUNE 10, 2022

Any company conducting business in the European Union (EU) must comply with the rules and regulations laid out by GDPR or risk facing hefty fines. It predates privacy legislation in most other countries and often serves as a template for new laws on data privacy and security around the world. What is GDPR?

Organization 130

Organization Zoominfo Enterprise Management Privacy 130

PureB2B

MAY 30, 2022

Read on below GDPR Guide to find out why: What Is GDPR? On the Surface: What GDPR Means for B2B Marketers. It is a new piece of European Union legislation meant to protect the privacy of personal data and give EU data subjects more control over their own personal information. On the Surface: What GDPR Means for B2B Marketers.

Opt-out 62

Opt-out Opt-in Ideal Customer Profiles Trade Show 62

Strategic-IC

FEBRUARY 26, 2018

For marketers, data is key to running successful campaigns; it helps us recognise site visitors, target the right people with the right content and much more. How will it impact the way we all - marketers and consumers alike - consider data? Individuals may find out what personal data of theirs is being processed, where and why.?.

Planning 101

Planning Opt-out Paid Search Agency Opt-in 101

Zoominfo

OCTOBER 22, 2020

But even with new privacy laws, B2B prospecting is possible in Europe, if you’re taking the right steps. At this year’s virtual event Henry Schuck, delivered a keynote presentation called “Hit Your Number: How To Fast-Track Your Outbound Sales and Marketing in Europe.” Best practices for going to market across Europe.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Adobe Experience Cloud Blog

AUGUST 13, 2018

If you’re reading this blog, that probably means that you keep up to date on the latest marketing trends and news. If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR and Direct Marketing.

Automation 92

Automation Opt-out Opt-in Marketing Automation Services 92

BDB

APRIL 24, 2024

Over the last 20 years we’ve seen the digital landscape evolve significantly to meet the challenges of new privacy and data protection regulations. Marketers, now faced with the end of third-party cookies, must adapt again to make the most of the cookieless web era.

Top of Funnel 26

Top of Funnel Digital Marketing Funnels Privacy Ideal Customer Profiles 26

Salesforce Marketing Cloud

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Even under the GDPR you can still reach out to prospects using outbound tactics like cold emails and cold calls. The EU General Data Protection Regulation (GDPR) protects the privacy and personal data of EU citizens. In most B2B sales and marketing, personal data is key to reaching the right people at the right time.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

MindFire

APRIL 14, 2021

As CEO of Jacobs & Clevenger, a data-driven marketing and creative agency in Chicago, IL, and co-author of Successful Direct Marketing Methods, 8 th Edition, we asked him to provide a guest post to share his view on third-party cookies and their impact on the marketing community at large. Google was late to the party.

Advertising Agencies 90

Advertising Agencies Paid Search Agency Privacy Opt-out 90

chiefmartech

NOVEMBER 30, 2017

Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. Getting tough on data privacy. In addition to GDPR, marketers should pay attention to the ePrivacy Regulation being introduced in the EU. personal data).

Opt-out 70

Opt-out Planning Opt-in Marketing Automation Services 70

ActiveDEMAND

MAY 2, 2018

As a digital marketer, the regulation of more personal data will not have a large impact on your business unless you are in an industry that collects such data from customers. How Do These New Regulations Affect You as a Digital Marketer? As a digital marketer, you now must be transparent about how you handle personal information.

Privacy Policies 40

Privacy Policies Opt-out Opt-in Work Management 40

readwrite

OCTOBER 4, 2010

A group of the largest media and marketing trade associations announced today the details of a self-regulatory program aimed at giving consumers better control over the collection and use of their Web viewing patterns for online behavioral advertising purposes.

Opt-out 40

Opt-out Paid Search Agency Advertising Agencies Ads 40

Semcasting

APRIL 11, 2018

It has been used to regulate the use of certain kinds of sensitive data for advertising and other legitimate direct mail and CRM marketing purposes in the past. Some would say that any collection, holding, or using, of the identity of a person for marketing purposes is the problem.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

NetLine

MAY 1, 2018

As a B2B marketing organization, our business with our professional user base is inherently built upon a legitimate interest to exchange content in return for providing contact information – professionals on the NetLine network request content because they want to learn. Do users need to opt-in again? 40), the soft opt-in will apply.

Privacy Policies 40

Privacy Policies Opt-out Opt-in Privacy 40

QuanticMind

FEBRUARY 26, 2019

Safe to say, consumer data has become a critical performance factor for digital and search engine marketing in recent years. So, how does it affect search engine marketing? Simply put, the responsibilities for data protection impact both search engine platforms and the marketers that use them to reach their audience.

SEM 40

SEM Privacy Work Management Search Engine Marketing 40

MarketJoy

MAY 21, 2018

With merely a few days left for it to get implemented, it is required for the US companies to put a plan in place well in time for their Outbound Marketing Practices. GDPR being a regulation requires businesses to secure the personal data and privacy of EU citizens for any sort of transactions that happen within EU member states.

Email Marketing 40

Email Marketing Planning Work Management Marketing Management 40

Convert

FEBRUARY 8, 2022

As A/B testing platforms become more sophisticated, so do privacy concerns surrounding them. Optimizely is one of the most popular optimization platforms in the A/B testing space , so it’s important to understand its stance on privacy. And with great responsibility comes a greater need for privacy.

Privacy 52

Privacy Optimization Work Management Marketing Management 52

Content Standard

OCTOBER 2, 2017

Data collection has become such an integral part of marketing strategy that we’ve almost become blind to what it actually means: the collection and storage of personal data in exchange for the ability to send messages. And it’s about to get more difficult, especially if you’re marketing in Europe.

Planning 0

Planning Advertising Agencies Work Management Privacy Policies 0

Valasys

APRIL 30, 2019

The regulation was legally enforced on March 25, 2018, & has made it obligatory for inbound marketers to make sure that the data gets collected & processed safely. The real problem B2B marketers have with GDPR is that it doesn’t properly explain what exactly needs to be followed by them in order to comply with the regulation.

B2B 53

B2B Opt-out B2B Marketing Opt-in 53

Sharpspring

APRIL 4, 2018

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. Shiny New Privacy Policy. and EU privacy laws.

Marketing Automation Services 40

Marketing Automation Services Privacy Policies Privacy Work Management 40

Stevens & Tate

FEBRUARY 27, 2019

Staying current on recent marketing trends is an excellent way to reflect and verify whether your marketing efforts are harmonious with what’s going on in today’s ever-evolving marketplace. Google recently announced it will be closing down the consumer version of Google+ in April, disclosing a privacy bug.

Trends 40

Trends Cost per Acquisition Planning Amazon 40

Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. The California Consumer Privacy Act (CCPA) followed 20 years later. Companies aren’t quite sure where to begin, or how to go about tackling the many guidelines laid out by the GDPR.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Stevens & Tate

SEPTEMBER 20, 2022

Companies will have to be transparent about what data they hold about you and why, and will no longer be able to spam you with unwanted marketing material or share your data with third parties without your knowledge. An example of a typical compliant cookie policy can be seen here on our website: Privacy Policy.

Privacy Policies 94

Privacy Policies CMS Development Privacy Opt-out 94

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

ClickZ

APRIL 29, 2021

IoT laws are still developing and marketers need to know exactly where their data is coming from to ensure compliance. While the law is well behind the curve for IoT technologies, marketers can get caught out by existing legislation being applied to the field. The Internet of Things (IoT) is transforming online marketing.

Online Marketing 145

Online Marketing Marketing AI Trends Paid Search Agency 145

Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

Privacy 52

Privacy Privacy Policies CPA Cost per Acquisition 52

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 89

Advertising Agencies Display Privacy Advertisements 89

PureB2B

MAY 30, 2022

Every company that sells to or operates in the European Economic Area (EEA) has been adjusting to the new regulation, learning the ropes of how GDPR works in practice and working out its long-term implications is an ongoing process. This rule provides a lawful basis to continue direct marketing in some situations.

Opt-out 62

Opt-out Opt-in B2B CAN-SPAM 62

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 52

Advertising Agencies Display Privacy Advertisements 52

ClickZ

JUNE 6, 2023

Reports of [the cookie’s] death are greatly exaggerated While third-party cookies will be with us well into 2024, many marketers have turned to cookieless and first-party data capture strategies. Apple’s ATT), the walled gardens have become less desirable for marketers.

Multi-Touch Attribution 59

Multi-Touch Attribution Multi-Channel Advertising Agencies Paid Search Agency 59

Bannerflow

MARCH 12, 2020

The end of the decade also saw significant changes to data privacy laws. In this article we explain why data-privacy is needed, and the impact data privacy legislation is having (and will have) on display advertising. Data-driven marketing is a catch-all term and means different things to different marketers.

Advertising Agencies 53

Advertising Agencies Display Privacy Advertisements 53

Online Marketing Institute

NOVEMBER 16, 2012

10 Things That Can Destroy an Email Marketing Program. I once opted in to receive emails from a financial institution to learn more about their loan instruments. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. Audience/Traffic. Live Events. Comments. ); //.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Email Marketing 40

Litmus

JULY 21, 2021

Let’s get this out of the way—there is no single stewardship plan that’s going to apply to all nonprofits. However, my aim is to raise considerations that you may not have had to think about when working in the public or private sectors, outside of the third sector. But wait, what’s a stewardship journey? 6 steps to get started.

Work Management 103

Work Management Marketing Automation Services Marketing Management Opt-out 103

Martech

APRIL 1, 2024

For the past three decades, marketers have been leading the way on the web, adapting to constant changes. Projections show that digital marketing in the U.S. The current marketing paradigm reflects a concerted effort toward less invasive strategies, driven partly by regulatory frameworks such as the GDPR and CCPA, among others.

Privacy 122

Privacy Advertising Agencies Marketing AI Advertisements 122