Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success.

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Planning Work Management Paid Search Agency Marketing Management 100

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. ANNUITAS Research conducted interviews with sales leaders across industries to see how this change has impacted both sales strategy and day-to-day life. 1: Hire and train more inside sales.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Adobe Experience Cloud Blog

AUGUST 6, 2020

For many, that meant a major transition to completely online sales and service, as was the case for Minnesota-based Legacy Toys, which had been established and developed based on providing an in-store, hands-on customer experience. Now it is time to recognize that the digital era has fully begun. Because they had to. Ready or not.

Digital Transformation 174

Digital Transformation Business Work Management Marketing Management 174

Valasys

MAY 28, 2024

In today’s competitive market, establishing a strong brand presence requires more than just a great product. It demands a strategic approach to product marketing and the expertise of seasoned consultants. Identifying Target Audience : Detailed analysis of customer demographics and behavior to tailor marketing strategies.

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Consulting Allocation Product Planning 40

Martech

OCTOBER 24, 2022

Transforming such a well-established company into a savvy digital operation was not an easy task. Amy Kolzow, VP of global digital marketing credits CEO Nancy McKinstry: “All they did was create books at one point in time and she saw the need to start to convert that into digital technology and digital products and services.”

Digital Transformation 118

Digital Transformation Digital Asset Management Digital Experience Platform Work Management 118

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In this guide we’ll be covering challenges in the financial sector and how digital transformation can benefit banking and finance. How can a move to in-house marketing help?

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Digital Transformation Work Management Marketing Management Service 104

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

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Account Based Marketing ABM Work Management Marketing Management 322

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Amy Helke | Inside Sales | Polywater.

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Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. IT purchasing budgets weren’t cut (generally) but were shifted different priorities, accommodating remote work and accelerating digital transformation initiatives. Here are six key findings from the report.

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Research B2B Marketing Marketing Automation Services Top of Funnel 351

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. The global pandemic significantly accelerated digital transformation.

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B2B Thought Leadership Lead Ranking B2B Marketing Planning 222

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand.

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Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022.

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Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

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Training Top of Funnel Resources Work Management 141

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

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Marketing Budget Marketing Budget Creation Budget Programs Research 346

Martech

JUNE 24, 2022

Earlier this year, revenue orchestration platform LeanData released a report suggesting that lead management remains a “heavily manual” process. ’ They are digital.” ’ They are digital.” But is it too soon to say that marketers are working in a digital and largely automated environment?

Work Management 106

Work Management Advertising Agencies Digital Transformation Customer Surveys 106

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

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Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online.

Work Management 149

Work Management Marketing Management Automation Marketing Budget 149

Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? Advice on how to succeed at Account-based Marketing?.

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Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Heinz Marketing

FEBRUARY 16, 2021

By Josh Baez , Client Engagement Manager at Heinz Marketing. We live in a decade of digital disruption and transformation. A digital transformation sped, in large part, by the pandemic. What does this mean for B2B sales? Does this make sales teams obsolete? So how can sellers respond?

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Top of Funnel Conversion Digital Transformation Work Management 123

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! AJRA) specializes in Knowledge Management, Artificial Intelligence, and System Integration. Accure, Inc.

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Marketing AI Lead Ranking Lead Scoring Enterprise Management 144

Contently

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Have a plan. What are you trying to accomplish?

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Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 198

Contently

JANUARY 31, 2023

We could all be forgiven for briefly believing that artificial intelligence (AI) and machine learning (ML) in marketing are only about generating content. Time to move past the awe of the previous few months to take a level-headed look at the many ways AI shows up in marketing technology to generate broad impact.

Marketing AI 190

Marketing AI Paid Search Agency Content Marketing Planning 190

Tomorrow People

NOVEMBER 28, 2017

Stop flirting with your content marketing agency — have a loving relationship with them and get the most out of your marketing investment. content marketing strategy. Marketing consultancy R3 recently put the industry average for the length of a client-agency relationship at just 3.2 Know your project plan inside out.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 233

Contently

JANUARY 11, 2023

As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Marketers have been trying to master personalization since the dawn of the Internet. 3 trillion in value over the coming years.

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Personalization Top of Funnel Business Enterprise Management 217

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. It’s a comprehensive shift from traditional methods to modern, technology-driven processes.

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Marketing Analytics Tools Digital Transformation B2B B2B Sales 117

GreenRope

MARCH 31, 2021

5 Top Challenges to Digital Transformation and How to Overcome Them. Digital transformation is the key to success in 2021. Companies that become more digitally-oriented are likely to enjoy higher employee morale, better customer engagement, increased market share, and improved customer revenue.

Digital Transformation 52

Digital Transformation Work Management Marketing Automation Services Marketing Management 52

ClickZ

FEBRUARY 24, 2023

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 117

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 117

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. We call this asset-centric marketing. What Is the Content Ecosystem Model?

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121

Hubspot

OCTOBER 15, 2019

If your business is online, you're a part of the digital transformation. So, while it's a great step to have a website and a Facebook page, there's more to the transformation than just that. Here, we'll explore what the digital transformation is, and how you can get on board to ensure your operations run smoother than ever.

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Digital Transformation Template Work Management Marketing Management 77

The Mx Group

JULY 10, 2018

As the B2B buyer’s journey goes increasingly digital, marketers are thinking more and more about digital transformation. But the organizations with truly impressive results are the ones where digital transformation transcends the boundaries between marketing, sales and product. What happened?

Digital Transformation 81

Digital Transformation Sales Cycle Startups Lead Ranking 81

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Biznology

MAY 6, 2020

It wasn’t long ago when everything seemed manageable. We B2B marketers had our plans all worked out. We knew exactly what tactics we were going to use and even had an idea of how many leads they would bring in. If a sales conference was held, would you go? Can you shift your B2B sales funnel to digital?

B2B Marketing 186

B2B Marketing Planning B2B Trade Show 186

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. One such person is Jaime Allison Snyder, a Senior Marketing Specialist at RSM , which focuses on tax, audit and consulting services for the mid-market.

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Webinar Metrics Webcast Digital Transformation Peer-to-peer 323

Martech Advisor

DECEMBER 11, 2019

Deepak Narisety, Experience Platforms Lead at Merkle, uncovers how to make digital transformation a reality. Pulse Check: By now, many of the emerging IT and marketing leaders in your organization have grown up with the Internet, use mobile for almost everything, and are advocating change. What Is “Digital Transformation?”

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Digital Transformation Enterprise Management Work Management Marketing Management 54