SmartBug Media

MARCH 1, 2023

30, 2022, OpenAI released ChatGPT to the public. Also, ChatGPT can be used to generate marketing content and strategy, which has marketers excited at the possibilities or fearing the apocalypse—and everywhere in between. So should businesses use ChatGPT to assist with their marketing efforts?

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Marketing AI Trust Marketing Lead Ranking Lead Scoring 98

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly?

Marketing AI 98

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Brightedge

JULY 29, 2022

Over the last several years, more alternative search engines have entered the market, taking away market share from global giants. But what does this mean for search engine optimization (SEO)? Are alternative search engines simply a fringe concern with little likelihood of challenging Google’s dominance?

Privacy 64

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QuanticMind

JULY 27, 2023

It’s a bit crazy to think that, this time last year, no such statement would have been necessary. Sure, if you got enough monkeys with keyboards together for an infinite amount of time, they would eventually have written this very piece (along with the complete works of William Shakespeare). That’s just science.

Marketing AI 52

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Kevin Indig

JANUARY 24, 2023

Half the battle is understanding WHAT you need to fix on your site. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. What is product cannibalization?

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Content Standard

MARCH 7, 2023

Search engines are one of the rare online tools that appeal to virtually all demographics, and they’re firmly cemented into our digitally connected culture. So, you better believe that the advent of generative AI-powered search engines has materialized a hype train of unprecedented proportions.

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Zoominfo

APRIL 19, 2023

But what will generative AI really do? Ben Salzman, SVP of ZI Labs and GTM Strategy at ZoomInfo, thinks that generative AI is already having a positive effect on go-to-market motions by encouraging sales and marketing leaders to experiment and question conventional wisdom. What is Generative AI? What about ChatGPT?

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Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. So I did what I normally do when it seems like the world has gone a little crazy. AI can’t replicate emotional content marketing elements like humor and empathy.

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Marketing AI Content Marketing Paid Search Agency CAN-SPAM 205

SmartBug Media

AUGUST 24, 2023

The CMS Hub is the next generation of website platforms because it allows companies to integrate their external-facing brand with their internal sales and marketing engine. That means users can manage their website, carry out A/B tests to see what is working, and receive clear and concise feedback from a single login.

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Buffer

MAY 12, 2022

It seems like this would help me a lot with my marketing efforts, but I’m worried that it’ll come off as robotic and inauthentic. Google Trends data for the search term ‘GPT-3.’ ’ Picture this: what if you didn’t have to come up with copy for every single marketing asset you created?

Marketing AI 105

Marketing AI Content Paid Search Agency Budget Programs 105

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Although that last one would be awesome. ) Will AI ever be able to replace marketers—or even an entire marketing team (gulp)?

Paid Content 95

Paid Content Paid Search Agency Budget Programs Top of Funnel 95

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. GAN uses two neural networks called discriminators and generators that mine contrary to each other to search for symmetry among the networks.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Salesforce Marketing Cloud

JANUARY 5, 2024

What will generative AI mean to small companies in 2024? What’s the one thing that could doom AI initiatives? We asked artificial intelligence (AI) leaders from Salesforce and beyond to tell us what they see in store for generative AI in 2024. Will employers address the AI skills gap with any real urgency?

Marketing AI 64

Marketing AI Enterprise Management Urgency Marketing Lead Ranking 64

Unbounce

APRIL 6, 2023

Great marketers eat, sleep, and breathe KPIs—so it’s only natural that they’re always lookin’ for ways to optimize their campaigns and gain better results. These days, lots of them are adopting AI marketing tools that help them make data-backed decisions, streamline and automate their processes, and create higher-performing content.

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Marketing Automation Services Budget Programs Conversion Tools 52

Single Grain

NOVEMBER 27, 2019

Google BERT stands for Bidirectional Encoder Representations from Transformers and is an update to the core search algorithm aimed at improving the language understanding capabilities of Google. Google has now understood the meaning of the word “someone” in the correct context after processing the entire query. 1) Syntax Analysis.

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ClearVoice

SEPTEMBER 25, 2023

A deep understanding of each is not necessary for a marketing professional, but for those interested, we wanted to break it down. A deep understanding of each is not necessary for a marketing professional, but for those interested, we wanted to break it down. The same holds true in content marketing circles. Can you help us?”

Marketing AI 59

Marketing AI Paid Search Agency Lead Ranking Content 59

Single Grain

JULY 5, 2023

If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. In this article, I will share some step-by-step tips for creating a variety of awesome ChatGPT marketing prompts that can help take your marketing efforts to the next level. Updated July 2023.

Marketing AI 52

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Single Grain

JANUARY 30, 2024

Semantic SEO has marked a significant shift in how we approach search engine optimization. Today, semantic SEO has transformed the game, offering a more nuanced, context-driven, user-centric approach to ranking higher on search engines. Work With Us What Is Semantic SEO? User Intent. Topic Maps. Entities and Context.

Lead Scoring 52

Lead Scoring Lead Ranking SEO Long Tail Marketing 52

Kevin Indig

APRIL 19, 2023

Half the battle is understanding WHAT you need to fix on your site. AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Imagine what this could do for your business… Visit ahrefs.com/webmaster-tools for this free tool. Both are right, for different reasons.

Link Building 122

Link Building Budget Programs Ad Building Lead Scoring 122

Single Grain

FEBRUARY 29, 2024

Since ChatGPT and similar models are trained on a vast body of text data from the internet up until their last training cut-off (for ChatGPT, this was April 2023), direct optimization, the way you might do it for search engines, isn’t straightforward. How Does ChatGPT Decide What to Recommend? That’s not how it works.

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Optimization Brand Identity Branding Marketing AI 52

chiefmartech

NOVEMBER 30, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. It’s impressive what “no code” enables today. Imagine what will be possible in ten years’ time.

Marketing Automation Services 123

Marketing Automation Services Work Management Trends Marketing Management 123

Single Grain

JANUARY 30, 2023

OpenAI released the bot on November 30, 2022, and within five days it had over a million users. If Google is a search engine, ChatGPT is an answer engine that enables you to do human-like question-and-answer sessions with a bot. So, what can ChatGPT do for you ? To jump straight to the marketing prompts, click here.

Marketing AI 59

Marketing AI Work Management Budget Programs Marketing Management 59

QuanticMind

JULY 11, 2023

It’s been a busy couple of months for digital advertising industry regulators, with new regulations taking effect around the US and new legislation popping up around the globe. What’s the latest, and how will it impact advertising and marketing professionals? Take, for instance, the nearly $1.3

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Martech

OCTOBER 25, 2023

(This is the third article in a series about how generative AI is impacting marketing. The digital era and the proliferation of visual content platforms like websites, social media platforms and even the metaverse have increased the need for marketers to become visual content publishers. Design and image/video editing tools.

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