Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Martech

NOVEMBER 1, 2022

Managing consistent experiences across multiple websites – whether it’s 5 or 500 — is an increasingly important part of modern business. Because humans expect consistency in the digital-first world but don’t want to see the same thing over and over again. This panel explores the ins and outs of multi-site management at scale.

Webinar Metrics 110

Webinar Metrics Digital Asset Management Marketing Websites Business 110

Vision6

JANUARY 19, 2021

Analytics tools saturate the market. They promise to watch your competitors’ strategies so you don’t have to. You don’t always need to invest in complicated software. When doing competitor monitoring, keep these eight strategies in mind. Decide which marketing strategies impact you the most.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing Strategy 98

Martech

MAY 2, 2022

WebOps — a brand’s team of developers, designers, content editors, stakeholders and more — is often overlooked as a nonessential piece of marketing operations. “By Websites and other digital systems are complicated, and a poorly functioning web system could prove disastrous for your marketing efforts. Processing.Please wait.

Digital Asset Management 103

Digital Asset Management Cost per Lead Work Management Paid Search Agency 103

Martech

MAY 18, 2022

The demand for content management is greater than ever as customers receive information across an ever-increasing number of channels. So it’s imperative that product assets are organized, controlled, and accessible to a range of internal and external stakeholders. Disorganized content workflows can be a recipe for disaster.

Webinar Metrics 83

Webinar Metrics Content Digital Asset Management Marketing Management 83

Martech

MAY 25, 2023

However, for a successful digital asset management strategy, librarians still know best how to generate and manage complex information libraries using metadata. ” presented by Acquia. Click here to view more MarTech webinars. The post SEO and ChatGPT: What’s DAM got to do with it?

SEO 70

SEO Digital Asset Management Webinar Metrics User-Generated Content 70

Martech

NOVEMBER 3, 2022

Register today for “5 Ways to Make Customer Experiences Drive Conversions and Revenue,” presented by Cloudinary. Click here to view more MarTech webinars. The post Webinar: 5 Ways to make CX drive conversions and revenue appeared first on MarTech.

Webinar Metrics 91

Webinar Metrics Conversion Differentiation User-Generated Content 91

chiefmartech

APRIL 24, 2016

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. 81% have a higher tolerance level for more vendors. In sharp contrast, 45% said it was not at all important.

Digital Asset Management 40

Digital Asset Management Marketing Management Marketing Automation Services Vendors 40

Martech

AUGUST 31, 2023

Learn more by registering and attending “Privacy & Personalization: How to Benefit from Consent-Based Marketing,” presented by OneTrust. Click here to view more MarTech webinars. The post Discover the benefits of consent-based marketing: Privacy and personalization appeared first on MarTech.

Privacy 115

Privacy Personalization Transparency Digital Asset Management 115

Martech

MARCH 31, 2022

That once-in-a-lifetime genius marketing idea hits that will enrapture customers and slay your KPIs. Your Marketing Operations (MOps) director’s face looks like you just ate her puppy for breakfast. The best CMOs balance creativity with marketing ops constraints and partner with rather than dictate to this vital team.

Fulfillment 106

Fulfillment CMO Planning Digital Asset Management 106

ClickZ

SEPTEMBER 27, 2019

Enterprise content marketing platform Percolate, in collaboration with ClickZ, presented a webinar focused on explaining how B2B marketers can drive sales enablement by using content as the catalyst to streamline the relationship between sales and marketing teams. What is marketing orchestration?

Digital Asset Management 69

Digital Asset Management Top of Funnel Enterprise Management Work Management 69

Martech

NOVEMBER 29, 2023

Other brands can copy your style, tone and strategy — but they can’t copy your data. Your data is your competitive advantage in an environment where enterprises are working to grab market share by designing can’t-miss, always-on customer experiences. Your marketing tech stack enables those experiences.

ROI 90

ROI Enterprise Management Webinar Metrics Digital Asset Management 90

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations. Marketing operations. That list is featured below.

Conference 119

Conference CMS Development Digital Asset Management Marketing Automation Services 119

Martech

DECEMBER 7, 2023

True potential lies in your marketing endeavors if you embrace a composable stack that separates reality from fallacy. In a world where competitors mimic your style and strategy, your data is the secret weapon that sets you apart. Your marketing tech stack enables those experiences. Click here to view more MarTech webinars.

Enterprise Management 85

Enterprise Management Webinar Metrics ROI Digital Asset Management 85

Martech

MARCH 18, 2022

All strategy – if it’s worth anything – is data-based, and technologies ingest and create data at a growing scale and speed. Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. Marketing operations. Marketing operations. That list is featured below.

Conference 105

Conference CMS Development Digital Asset Management Marketing Automation Services 105

Martech

NOVEMBER 8, 2023

” presented by Acquia. Click here to view more MarTech webinars. Join experts from Acquia as they discuss what the end of the third-party cookie means for you and your business. Learn more by registering and attending “ 2024: The End of the Third-Party Cookie. So, What Now?” So now what? appeared first on MarTech.

Webinar Metrics 82

Webinar Metrics Paid Search Agency Google Digital Asset Management 82

Martech

JANUARY 20, 2022

In purpose, composition, duration, presentation technology, virtual events are as wide-ranging as the organizations who are pioneering this medium. This guide is for marketers who are looking to build their sales pipelines, acquire customers and retain existing customers with virtual events. Typically they feature one presentation.

Digital Asset Management 140

Digital Asset Management Work Management Marketing Management Planning 140

Webbiquity

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. Search results are personalized based on the +1s of those in your circles, and as a marketer, that changes the game. by B2B Digital Marketing.

Google 100

Google Tips Digital Asset Management Best Practices 100

Martech

JANUARY 21, 2022

“Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “For marketers, it’s not so fun.

Digital Asset Management 136

Digital Asset Management Work Management Marketing Management Paid Search Agency 136

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. The content used to educate buyers of B2B products and services can be a very valuable asset when it comes to content optimization and acquiring leads via organic search.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Work Management Marketing Management 120

Martech

SEPTEMBER 9, 2021

Good morning, Marketers, feel like a sprint? We publish a lot of content here about agile marketing, but although we certainly have things like virtual scrums, we don’t write, edit and publish according to formal agile methodology. Cleaning up the confusion in marketing ops job postings. Editorial Director. Read more here.

Digital Experience Platform 97

Digital Experience Platform Digital Asset Management Webcast Marketing Automation Services 97

NetLine

NOVEMBER 30, 2023

Naturally, marketing has a key role to play, too. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? There are digital asset and content management tools on the market that can help.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

2022 BEST SOFTWARE LIST FOR SMALL BUSINESSES. Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Best Software List for enterprise buSINESS Best Software List for mid-sized buSINESS. Best Software for Small Business.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

Terminus

OCTOBER 3, 2023

In an era where B2B brands leverage social media and account-based marketing (ABM) to revolutionize sales outcomes, many still miss tapping into the goldmine that is social media. 25% of B2B marketers say that content on social media gets the most engagement to build brand awareness. Why Add Social Media Marketing to Your ABM Strategy?

Account Based Marketing 29

Account Based Marketing ABM Social Media Tactics 29

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

PureB2B

JANUARY 22, 2022

B2B marketers use content marketing as one of the primary demand creation techniques. According to a recent eMarketer study, marketers create content mainly to increase sales, among other key marketing goals. Account-based marketing (ABM) is what helps B2B companies solve this problem.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

Unbounce

APRIL 14, 2020

Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. B2B products and services can be difficult to fully capture on a landing page—we know from experience. 20 B2B Landing Page Examples in 2020.

Landing Pages 145

Landing Pages Examples Top of Funnel Best Practices 145

ClearVoice

NOVEMBER 27, 2019

Higher levels are more rooted in your core brand experience, while lower levels support them in terms of strategy, branding, or function. I’ve made a career in media, from managing local markets and entertainment guides to national campaigns and contests. Oh, wikis are a pain. You define your core content.

Paid Content 93

Paid Content Brand Identity Branding Verticals 93

ConvertKit

APRIL 2, 2021

When he was ready to launch an online course— Supercharge your Productivity , a premiere class on productivity and life design with Notion—his audience was ready to buy and support him. In early 2015, Khe was working in a high-profile job in finances: a managing director at a Wall Street company. Let’s jump into Khe’s story.

Newsletter 114

Newsletter Landing Pages Business Digital Asset Management 114

Albacross

JANUARY 23, 2014

Looking for statistics that will help you fine-tune your marketing strategy in 2014? In this article, we bring you 20 insightful marketing statistics (courtesy of digital asset management company WebDAM !) 1: In 2014, marketing teams will spend $135 billion on new digital marketing collateral.

Statistics 40

Statistics Marketing Budget Marketing Strategy Marketing & Strategy 40

Adobe Experience Cloud Blog

NOVEMBER 20, 2012

by Kieran Flanagan We are back with the second part of our post “The Evolution of Content Marketing – An SEO View”, this time with our experts from the US. In the first part we asked 5 UK SEO experts for their opinions on a range of questions around the effects of content marketing on today’s SEO strategy.

Top of Funnel 48

Top of Funnel SEO Digital Asset Management Content Marketing 48

Perkuto

APRIL 2, 2019

However, some of the examples of how this initiative might impact marketers include: The ability to hydrate profiles in Marketo Engage or Microsoft Dynamics CRM (DCRM) with real-time data to better identify account-based buying teams. Marketing Activities. The announcement was high-level. Read more at the Adobe news release.

Marketo 40

Marketo Product Lead Ranking Marketing AI 40

seo.co

MARCH 30, 2022

In order to win in content marketing, there are two easy steps: Create great onsite content with content marketing (which we have discussed at length before). This guide is all about the other side of the equation—the side that gets neglected by most content marketers. Content Strategies: The Fortune is in the Follow-up.

Paid Content 98

Paid Content Webinar Metrics SEO Ad Building 98

Adobe Experience Cloud Blog

JANUARY 30, 2018

As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform , web content management system (CMS), analytics platform, and other tools. These two solutions are core to successful marketing programs. Landing Pages.

Marketing Automation Services 133

Marketing Automation Services Digital Asset Management Marketing Automation Automation 133

seo.co

FEBRUARY 16, 2023

In order to win in online marketing, your content marketing strategy should include at least (perhaps more) two easy steps: Create great onsite content with content marketing (which we have discussed at length before) Promote that onsite content. Image Source: Twitter ) Email marketing.

Paid Content 105

Paid Content Promotion Top of Funnel Content 105