Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. 3 Biggest Challenges for Online Content Marketing?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

Milana came to this country from the Ukraine, to study music. Multiple Pathways to Online Profits. 3 Biggest Challenges for Online Content Marketing? Online Marketing Pathway to Profits Milana Leshinsky multiple streams of income online income women entrepreneurs. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A case study. Studies are stories, in a way. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 28, 2010

We can learn a lot from evolutionary studies. There are many theories about what motivates behaviors, but I like this Four Drive theory because it is based on studies of primitive man, primitive societies, and the evolution of brain functioning over the last 100,000 years. Content Marketing to a Caveman’s Brain.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

SEPTEMBER 1, 2010

In studies, participants deny that emotional context influences their decisions because they aren’t consciously aware of them. A reader, or decision maker, is less able to be reflective about the reasons for their choices. What can you do to raise the level of feeling in your writing? Blog this on Blogger. Share this on del.icio.us.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages. You probably don’t have access to the brain imaging that is being generated by these studies, and quite frankly, you don’t need it. Online Persuasion: Seeing Through the Eyes of Your Customers. All brains are alike.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

Here’s what neuromarketing studies are telling us ( The Buying Brain , A.K. Neuroscientists Discover “WIIFM&# Center in Brain… Emotional Attention + Memory = Content Marketing. Content Marketing that Speaks to the Old Brain. It’s too expensive, burns up too much precious glucose energy stores.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

OCTOBER 13, 2010

It’s not that easy, neither is neuroscience easily applied to content marketing. Every time I read about a new neuromarketing study, it seems they’re only confirming what copywriters and marketers knew all along. But here’s some new information, which could improve your marketing messages.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. It doesn’t draw you in to want to know more. What do you think? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. I had a lot more clarity about what my business does, and it needed to be reflected on the site (the case studies are a great add). **The

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Online Marketing Institute

JUNE 25, 2009

B2B Marketing for Faster Sales Blog Insights, intelligence and perspective from the Genius ProfessionalsIn a previous blog post, Parker introduced me. First shared by: michelelinn : Are You Optimizing Your Email Marketing for Search? First shared by: web20_marketing : Twitter B2B Case Study: The First 90 Days for @B2BOnlineMktg.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Webbiquity

SEPTEMBER 1, 2010

SESNY: 5 Tips To Optimize Press Releases For Search by TopRank Online Marketing Blog. and what PR pros need to do differently to succeed in this new environment. Trail of Breadcrumbs by PR-Squared. ** 5 stars. Adam Singer summarizes guidance from Meg Walker of PRWeb on how to search optimize press releases. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

NOVEMBER 2, 2009

unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.).

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 1, 2010

Study: Social Media Pays by MediaPost Online Media Daily. A Case in Proof: Selling Innovative Marketing to the Top Brass by My Venture Pad. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Free Social Media Marketing Checklist by NikkiPilkington.com.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. Share this on Bebo. Subscribe to the comments for this post?

Linkedin 100

Linkedin Tactics Tips Work Management 100

SnapApp

SEPTEMBER 12, 2011

Of course, as any online marketer knows, driving traffic to your website can be expensive and time-consuming, so we designed our content to maximize sharing through social networks -- a strategy known as ? If you're looking for inspiration, check out the gallery of sample apps or these case studies. Good luck!

Viral Marketing 48

Viral Marketing Clickthrough Word of Mouth Planning 48

Online Marketing Institute

OCTOBER 29, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Why are so many B2B marketers using social media, though? STUDY] 4 Facebook Now Tries to Tell the Story Between Tw. SOCIAL MEDIA MARKETING MANAGER at M80.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The lesson here is that social media can be a venue for enhancing a business’s current marketing efforts, as long as the intention is to create a harmony between the various arms of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Read and develop content on industry Trends – where is the industry going, what are the emerging hot segments 3.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

WebMarketCentral

JUNE 26, 2007

if a site got a total of 200 visits from all the sites in the study, Yahoo! 5) Digg 6.5% An online community focused on web marketing, or as the site puts it: "Benefit from the collective intelligence of your peers to discover the best internet marketing strategies and thought leadership." social bookmarking sites.

Web 2.0 20

Web 2.0 Tagging Digg B2B Thought Leadership 20

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

WebMarketCentral

JANUARY 23, 2009

King's book makes it possible for any business to improve its online performance. There are still some specialized skills required—it certainly helps to have some background in online marketing, web analytics and HTML coding—though King's clear and concise prose removes a lot of the mystery. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Writing on the Web

JANUARY 17, 2011

Online marketing today includes plenty of content in all forms, all of which communicate personality through stories: Web pages. Not only are many people uncomfortable about sharing online, they tell old stories to themselves they don’t want anyone else to know. Yes, but why did you go to school and study what you did?

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Online Marketing Institute

JULY 31, 2009

Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us Tags: B2B marketing , lead management , marketing technology :: Add to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. You can also solicit customer references for case studies and media opportunities and find out who’s doing something innovative with your product.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

Is Your Online Marketing Strategy All Tweet and No Meat? Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. Marketing Finger ( Resources Studies Social Media Consulting ). Social Media Statistics for B2B Marketers , June 21, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Writing on the Web

SEPTEMBER 13, 2010

We know enough about the brain and marketing today to realize people are influenced by unconscious feelings, as much as they are by logic and reasons. Any professional who has studied content marketing and copywriting knows that you must use emotional stories to get people to take action. Online Persuasion: Creating Desire.

Tips 100

Tips Conversion Trigger Marketing Digg 100

Webbiquity

AUGUST 2, 2010

10 Key Online Marketing Trends for 2010 (3 pages). As online marketing continues to rapidly evolve, web analytics provider Unica surveyed 155 marketing pros about their technology usage and plans to develop this concise report. 2010 Lead Generation Marketing ROI Study (32 pages). Share this on Bebo.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

Writing on the Web

OCTOBER 5, 2010

Marketers have better success when appealing to feelings and emotions first, before providing features, benefits, and logical reasons. Perhaps the best-known neuromarketing study so far came from a researcher who was still in high school. Online Persuasion: Seeing Through the Eyes of Your Customers. Blog this on Blogger.

Advertisements 100

Advertisements Advertising Ethics Copywriting 100

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

SEPTEMBER 21, 2010

Over the last 7 months I’ve certainly walked the walk of social media marketing and this post is as plain and simple as a definition gets. You are indeed the perfect case study. You are indeed the perfect case study. Jason Baer Thanks very much for the kind words. Those type of comments are why I do it. Bravo, man.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

JANUARY 10, 2010

This is geekier than even most search marketers will go, but can supply valuable insights. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Following on the same theme as the post above, Mark Jackson writes a case study on setting realistic expectations with SEO clients. Post this on Diigo.

SEO 100

SEO Tips Best Practices PageRank 100

Online Marketing Institute

NOVEMBER 4, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The lesson here is that social media can be a venue for enhancing a business’s current marketing efforts, as long as the intention is to create a harmony between the various arms of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40