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Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn


Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. And, the same thing happens when you do not take a rifle approach and focus on targeted audiences on LinkedIn.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


When it comes to LinkedIn marketing and social selling, where do you think everyone’s focus is? LinkedIn marketing and social selling has become a volume play. I work with organizations like _ [prospect’s business] to make sure __ [goal].

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How even social media & social selling experts are getting LinkedIn wrong – Part 1


In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. This positions you as a resource rather than a thought leader!

28 (of the) Best LinkedIn Marketing Guides of 2014


As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What type of content works best on LinkedIn? How can you make the most of LinkedIn groups?

Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. development? I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?

Make Your LinkedIn Profile Work for You |

Buzz Marketing for Technology

Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Penn , will be the first to say that this service is sorely underrated as a place to develop business, grow your capabilities, and promote your projects and opportunities. Here are some thoughts on amping up your LinkedIn presence. Make Your Job Descriptions Work Two Ways.

Positioning Strategy: 5 Common-Sense Approaches that Never Work

Hinge Marketing

Today, I’d like to talk about five approaches to positioning strategy that are bound to fail. But there are other more fundamental reasons they make poor positioning platforms. There are exceptions to every rule, including my claim that these approaches “never work.”

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New B2B Persona Research From Salesforce and LinkedIn Study

B2B Lead Generation Blog

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. How many of you have had your job responsibilities change in the same company you’re working with?

Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. The second point of impression in a LinkedIn profile is the headline (or tagline).

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process — if you’re willing to invest a little time sharing your expertise and thought leadership.

Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects

B2B Lead Generation Blog

In early October, the B2B Lead Roundtable Group , this blog’s LinkedIn group, was recognized as one of the top LinkedIn groups for content marketing. Check it out for yourself here: “ 4 Hottest LinkedIn Groups for B2B content marketing.”

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. As of last month, LinkedIn reported an astounding 131,200,000 members, with 12% of those being entrepreneurs.

5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]


Use these tips to source personalized, persuasive LinkedIn recommendations that will make your profile stand out against a sea of competitors. 5 Tips for Earning More High-Quality LinkedIn Recommendations. Choose someone that: you have worked with for six months or more.

11 Lesser-Known LinkedIn Features You Should Be Using


We often hear marketing and sales reps expressing their love/hate relationship with LinkedIn. The benefits of using LinkedIn go beyond prospecting and recruiting. Features that will help position you as an expert in your respective area include: 1) Keywords.

Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative

Puzzle Marketer

Chris Pinkerton VP, Enterprise Development, Media & Research @ Mediative Chris works with teams of marketing, branding and technology professionals to improve a companies interactive marketing, online sales, and clicks to bricks approach.

7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing. On LinkedIn?

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Position and location on website or web page.

5 Tips for Crafting Provocative E-Mails That Work!

The ROI Guy

You want to connect and engage with new prospects, especially earlier in their decision making process, so you are using emails / LinkedIn in-mails to reach out. You only have three seconds to get someones attention, and all three of these did, but not in a positive way.

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How to build a killer content team


Don’t sweat creating a C-level position. The key is: you need a smart person on staff who can pull everything together, check the work, and measure the results. This strategy only works with the SME is engaged in the process, willing to write and can hit deadlines.

5 reasons B2B firms should invest in social media


Here are the most common objectives we run across in our work with B2B firms. This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive.

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Rethinking Referral Marketing: Develop a Strategy

Hinge Marketing

Factor in your specialties, differentiators , and positioning. How aggressively will you develop content? A tweet or LinkedIn post might be another form of flow content. When the two styles of content are working together, they create what we call the content funnel.

Rethinking Market Strategy In A Digital Economy

Tony Zambito

For instance, the rise of platforms such as Amazon and LinkedIn has significantly shifted the way customers interact with products and services. Affecting the development of market strategy is a multitude of market forces. by Delwar Hossain.

A 10 Step Brand Development Strategy for Your Professional Services Firm

Hinge Marketing

If this is true, then developing a stronger brand is your most important task (that’s why we developed our Brand Building Guide ). Brand Development Defined. Brand development is the process of creating and strengthening your professional services brand.

How to Market Without a Business Development and Marketing Team

Hinge Marketing

One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. Make a Plan and Develop Your Message. See how that works!

How can you outperform the winners-eat-everything digital economy?


Today’s linear and non-platform leaders will have four choices: Be consumed and work in the digital infrastructure for its leaders. Decline to a smaller size and work in the old disconnected economy. People can rise by using your Digital Earth to live, work, learn, and entertain.

How To Blend B2B SEO Into On-Site Content Development

KoMarketing Associates

Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? You see, variations of this tactic worked really well in the late nineties (and maybe in several years following).

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The Symbiosis of Business Development and Marketing

Hinge Marketing

In the world of professional services, the terms “business development” and “marketing” are often used interchangeably. That is because business development and marketing need each other. In a successful firm, your BD team works with your marketing team.

Fresh Perspectives and Tips from Business Developers in the A/E/C Industry


Or can technical professionals also be effective business developers? You've likely already worked with decision makers on past projects and built some familiarity, personal connections, and good will. How are your competitors positioning themselves?

Selling is to hunting like marketing is to trapping


Even if you’re coddled by a sales team or protected by the full force of an agency, you’re developing the skills associated with selling and marketing. You’ll fill up your LinkedIn and ( Plaxo ?) Always remember: don’t forget to keep on selling.

4 Common A/E/C Business Development Missteps Marketing Can Remedy

Circle Studio

Business development activities performed by A/E/C firm leaders, project managers and dedicated staff play a vital role in building relationships and filling a firm’s pipeline. Through the development of proposals, interview materials, SOQs and tradeshow support, the marketing department spends a lot of its time responding to the requests of firm leaders and business development (BD) staff.

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Why Your PR Isn't Working (and How to Fix It)


And yet, I think the heart of the problem has less to do with the age-old argument of whether press releases work or not, and more to do with the need for a seismic shift in how we think about media relations.

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Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm

Hinge Marketing

Talent acquisition is a long-term strategy that identifies and addresses business goals, while recruiting is simply the process of filling a specific position or positions to address more immediate needs. Often the nature of the work and the caliber of colleagues are key.

How to Align Content Marketing & Social Media Strategies for the Most Effective Amplification


Reposting this type of content six months into its shelf life will get it in front of new followers on Twitter, Facebook, LinkedIn, etc. The content that performs well on LinkedIn likely will not work on Facebook. The former is more appropriate for professional development content and business news (like acquisition and growth announcements). A humorous approach for one channel may work, while an educational approach is more appropriate for another.

The Key to Sales and Marketing Alignment: The Sales Development Rep

Modern B2B Marketing

One of the keys to creating this synergy is the effective use of a Sales Development Team (you may call this inside sales, lead qualification, or even business development). Those three scores then interact with each other to determine who we pass to the Sales Development Team as leads.

17 Reasons Why I’m Lucky To Be In Business Development

EMagine B2B Blog

Being in Business Development in the B2B and Healthcare marketing world at eMagine is a very challenging yet rewarding position. Patrick’s Day, in honor of the leprechaun, I am sharing 17 reasons why I am lucky to be a business developer.

KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign

KEO Marketing

KEO Marketing was recognized by BMA for the comprehensive website development it completed for talent management solutions company Profiles International. Comprehensive website development is one our core competencies and we’re honored to receive this prestigious recognition for it,” said Sheila Kloefkorn, president & CEO of KEO Marketing. Please join the conversation online at LinkedIn , Facebook , & Twitter , using hashtag #B2Award.

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A B2B Marketing Fail With Positive ROI

MLT Creative

I’ve averaged about 10 twitter posts per day (Retweets of others at about a 9 to 1 ratio to tweets with my links) and at least once per day, I’ve updated my Linkedin status with something that I felt would be of interests to my contacts.

Working with the Professional Services Marketing Partner (Not Quite) Next Door

Hinge Marketing

Odds are that you’re planning to do a bit of detective work before presenting your case to your leadership team. You simply hang up the phone or end the video call and get back to work or internal discussions. So, have you worked with a marketing partner not quite next door?

Lead Generation via Influencers and Experts in 4 Steps

B2B Lead Generation Blog

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. This means you benefit positively from the halo effect.