Zoominfo

JANUARY 19, 2021

Landing pages have a vital, singular purpose — encouraging visitors to begin the sales cycle with a brand. Digital marketers invest in creating landing pages because of their higher conversion rates. Let’s get into the importance of landing page content marketing, and how to build them for your digital marketing strategy.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Unbounce

MARCH 22, 2022

An anchor link lets a visitor jump between sections of a page. This subtle design technique boosts the overall user experience by guiding visitors along, ensuring they see the most important elements your page has to offer. Or save them from having to scroll all the way down to the last section of a page? Lead generation.

Landing Pages 145

Landing Pages Lead Capture User-Generated Content Lead Scoring 145

SmartBug Media

JUNE 8, 2020

Guest author Anna Crowe is Content Strategy Lead at Leadfeeder. Creating a landing page is easy. With multiple landing page creators on the market, you can publish one in minutes. Designing a landing page that converts inbound traffic into leads. Start with a Sparkling Value Proposition.

Landing Pages 112

Landing Pages Lead Scoring Lead Ranking Leads 112

Unbounce

JULY 14, 2020

They need to clearly see the value on the other side of that “sign me up” button. . That value is communicated through more than just copy. Below, you’ll find eight lead generation landing page examples from Unbounce customers that prove effective lead gen comes in all forms. Vancouver Island University.

Landing Pages 145

Landing Pages Lead Generation Sales Qualified Leads Lead Scoring 145

FunnelEnvy

FEBRUARY 19, 2024

High-converting landing pages are strategic assets that transform curious visitors into engaged users and paying customers. Imagine a visitor landing on your website after clicking on a targeted ad. Their initial impression, shaped by your B2B SaaS landing pages, determines whether they become a lead or bounce away.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

DivvyHQ

AUGUST 23, 2023

For many companies, the blog is designed to educate, inform, or entertain. But if converting visitors or lead generation is a main focus of your website, your blog posts should be developed with that goal in mind. Here's more on how to leverage your blog content to steer visitors to key landing pages and conversion points.

Landing Pages 85

Landing Pages Lead Generation Education Conversion 85

Unbounce

SEPTEMBER 16, 2021

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

SmartBug Media

JULY 11, 2023

In today's vibrant digital marketplace, a well-designed Shopify landing page is essential. A Shopify landing page is a standalone webpage created explicitly for marketing or advertising purposes. So buckle up as we dive into the seven steps for creating a high-converting Shopify landing page.

Landing Pages 75

Landing Pages Conversion Rate Mobile Advertising Click Rate 75

Unbounce

FEBRUARY 25, 2020

You pitch at a local startup event, which lands you in a growth accelerator, which also leads to your first seed funding. We also spoke with Jendi, Procurify’s Marketing Web Designer, over the phone. Built 50 super-personalized landing pages with a 38% demo rate in a pilot account-based marketing (ABM) campaign.

Landing Pages 136

Landing Pages Account Based Marketing ABM Lead Scoring 136

Marketing Insider Group

FEBRUARY 10, 2021

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. What is a Value Proposition? Compelling.

Lead Scoring 363

Lead Scoring Lead Ranking Work Management Paid Search Agency 363

Unbounce

JULY 21, 2020

Through customer research, landing page testing, conversion rate optimization, and traditional brand development tactics, you can be smarter about building and evolving your brand. Landing page optimization can serve as your testing ground for this stuff, and I’ll show you how. What Goes Into a Brand? .”

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

The Lead Agency

MARCH 17, 2023

But despite your efforts, your landing pages aren’t converting, leaving you with a sinking feeling of disappointment and frustration. of web traffic coming from mobile devices , it’s crucial to ensure that your landing pages are easily accessible on smartphones. Not optimised for mobile With 60.7%

Landing Pages 62

Landing Pages B2B Marketing Paid Search Agency B2B 62

FunnelEnvy

NOVEMBER 27, 2023

We see this mirrored in B2B landing page performance with annoying popups and premature calls to action (CTAs) that don’t offer prospects what they need when we need it. For digital marketing, integrating customer journey and intent into landing page design is essential for its success.

Landing Pages 62

Landing Pages Intent Top of Funnel B2B 62

The Point

DECEMBER 12, 2014

As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. In short, the better your quality score, the lower your cost per click, the more likely someone will see and click on your ad, and the less you’ll pay for that click. Providing ease of navigation.

Landing Pages 100

Landing Pages Lead Scoring Lead Ranking PPC 100

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. B2B lead generation, often shortened to lead gen, is the lifeblood of a healthy business. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Unbounce

DECEMBER 2, 2020

So, of course you’re constantly looking for ways to shrink the workload—and that includes beefing up your landing page copywriting skills to maximize conversions. What are the highest-performing landing pages doing that makes them so effective? You may be wondering what he can teach you about landing page copywriting.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

Unbounce

JULY 29, 2020

Then you start planning the landing page where you’ll send your campaign traffic. With all the work you’ve already put in, you’re delighted to know you can save some time by starting with a landing page template. Where’re the soap landing pages?” What about the design of a template?

Landing Pages 138

Landing Pages Template Lead Gen Paid Search Agency 138

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

OCTOBER 16, 2019

Your marketing landing pages may receive a ton of traffic – but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. What is a Good Landing Page Conversion Rate?

Landing Pages 130

Landing Pages Conversion Rate Conversion Peer-to-peer 130

Unbounce

JULY 6, 2021

We’ll help you tackle one piece of the branding puzzle with advice on building a startup landing page. These pages can be a key part of your online brand and digital strategy if you build them with meaning. Let’s cover the main goals of a startup landing page and must-have elements to include. Top-notch imagery.

Landing Pages 142

Landing Pages Startups Examples Ad Building 142

ConvertKit

JANUARY 27, 2021

Why you need to promote your landing page. How to get free traffic to your landing page. Promote your landing page with ConvertKit. The same is true for your landing page. A tale of two pages: Why you need to promote your landing page. Jump ahead. It’s really demoralizing.

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Unbounce

MARCH 2, 2020

SaaS landing pages have changed a lot over the last 10 years. Long gone are the days of blocky designs, cold informational copywriting, and generic stock photos that show suspiciously-attractive people shaking hands in what looks like a very important business meeting. It’s no easy task. But it is possible. OK, you got me.

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Zoominfo

AUGUST 22, 2018

Your marketing landing pages may receive a ton of traffic– but are you converting those visitors to leads? For marketers, there’s nothing more frustrating than low landing page conversion rates, especially when it’s difficult to determine what the cause is. Your landing page loads slowly.

Landing Pages 171

Landing Pages Conversion Rate Conversion Peer-to-peer 171

Circle Studio

FEBRUARY 7, 2019

Landing pages are an essential part of lead generation, as they are a primary tool to gather contact information from visitors and increase conversions. A powerful landing page simplifies the offer process and eliminates distractions, so the design of your landing page is key to its effectiveness.

Landing Pages 84

Landing Pages Design Lead Scoring Lead Ranking 84

Optinmonster

JANUARY 21, 2022

Are you looking for the best WordPress landing page plugins to boost sales and conversions on your website? A landing page narrows down your visitors’ focus on the important elements of your page, such as a call-to-action button for growing your email list, selling a product, promoting your webinar, and more.

Landing Pages 82

Landing Pages Best Practices Eye-Tracking Pricing 82

Unbounce

JUNE 24, 2021

Yup—attractive, sales-optimized landing pages. With this blog post, you’ll learn how to optimize your restaurant landing pages to: Get visitors to spend more time on your page. Generate more leads. Increase the average online order value. Send users to pages that match their search intent.

Landing Pages 130

Landing Pages Ad Building Cross-Selling Bundling 130

The Point

JULY 20, 2018

A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?”. There’s an appeal to the economies of using one landing page across multiple channels, but the requirements are very different. Email landing pages should be short and sweet.

Landing Pages 113

Landing Pages Paid Search Agency Ads Cost Per Click 113

Unbounce

OCTOBER 24, 2019

Everything You Need to Know About Ecommerce Landing Pages (But Were Afraid to Ask). Here at Unbounce, we want to answer some of the most common questions about poor ecomm performance (plus explain how landing pages can help), including: Why isn’t my ecommerce website selling? What’s an ecommerce landing page?

Landing Pages 94

Landing Pages eCommerce Design Paid Search Agency 94

Unbounce

JUNE 22, 2021

When you understand this journey and know where your consumers are within it, you can serve up customized content and landing pages optimized for each phase of the decision-making process. . Later brought in tons of leads using a gated landing page they made in Unbounce. Need an example?

Landing Pages 133

Landing Pages Marketing Proposals Marketing Analytics Tools Eye-Tracking 133

Unbounce

JANUARY 28, 2020

Do “fully customized” landing pages secretly mean slower launches, a bulkier building process, or not-totally-customizable-but-hey-close-enough? Not so—at least when it comes to landing pages. Not only is it a pillar of their service, it’s also instilled in their marketing with oodles of customized landing pages.

Landing Pages 143

Landing Pages eCommerce Paid Search Agency Campaigns 143

Unbounce

AUGUST 13, 2019

You need to be constantly feeding more leads into the top of the funnel—leads that your team can nurture, demo, and convert. Without the capacity to build landing pages and collect leads on your own, it can be a struggle to turn your hard-earned traffic into new subscriptions. Just ask Taylor.

Landing Pages 111

Landing Pages Lead Ranking Top of Funnel Cost per Acquisition 111

Hubspot

AUGUST 30, 2019

In a world where virtually every business has a website, creating a positive first impression when your target audience members click on your site via the search engine results page (SERP) is critical. That’s because your landing page is your site’s “destination page”, or the first page that visitors land on when they open your site.

Landing Pages 78

Landing Pages Design Buyer Personas Paid Search Agency 78

seo.co

OCTOBER 6, 2021

If you’re stuck with a landing page that just won’t convert, or if you’re looking for new ways to maximize your conversion rate, try any one (or more) of these 20 ideas for more conversions: 1. Bulleted lists of benefits are always a sure way to earn trust and show value. Decrease your number of required fields. Try less copy.

Landing Pages 97

Landing Pages Conversion Tips Conversion Rate 97

QuanticMind

MARCH 6, 2019

It’s well established that landing page design impacts many facets of an SEM program’s success. While we’ve previously discussed how to optimize overall design to secure more leads , ensuring your landing page is aesthetically pleasing and clearly articulates your message is only one piece of the puzzle.

Landing Pages 40

Landing Pages PPC Efficiency Cost Per Click 40

The Point

MAY 19, 2020

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. How does your current lead nurturing. 18 Common Features of a Best-in-Class Lead Nurture Program #leadnurturing Click To Tweet.

Lead Nurturing 299

Lead Nurturing Class Budget Programs Lead Scoring 299

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). These enable businesses to prioritize and pursue the most promising leads.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

NuSpark Consulting

OCTOBER 17, 2016

When you’re preparing to build a landing page for a campaign, one of the first considerations is the content. Why do visitors buy from one landing page over another when the product or service is the same? Mitigating Landing Page Anxiety. Add an attractive image and you’re done, right? Not exactly.

Landing Pages 100

Landing Pages Design Ad Exchange Urgency Marketing 100