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SEO Terms: A Glossary of Common Search Marketing Phrases

Top Rank Marketing

With any B2B marketing strategy, it’s easy to get lost in the jargon. This is definitely true of search engine optimization. Here’s a glossary of the top SEO terms tailored specifically for B2B marketers: Bounce Rate: The percentage of visitors who navigate away from your website after viewing only one page.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

The digital marketing world may continue to change, but one thing’s for sure: content remains king. And what sets great content apart from the rest? In-depth content marketing research. BuzzSumo Image Source: BuzzSumo Have you ever wondered how some content creators always seem to know what’s trending?

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The Beginner’s Guide to Developing a Paid Search Strategy in 2023

SmartBug Media

As a business owner or marketer, you know that paid search advertising has the power to drive targeted traffic to your website. In this blog post, we will explore the key steps and best practices for creating an effective paid search strategy that maximizes your ROI and helps you achieve your business goals.

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Our browsing habits and search engine usage has undergone a significant shift over the past decade. Mobile device connectivity continues to take more and more of our time, focus, and energy. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015.

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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Personalize ads in users’ Gmail inboxes.

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Industrial Website Design: Beyond the Blueprint—Crafting Digital Experiences That Convert

Tiecas

Strategic Framework for Industrial Website Design But where do you begin? Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? A well-planned industrial website design goes beyond aesthetics. How do they make purchasing decisions?

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Paid Search Platforms: Are Bing and Yahoo (Oath Platform) Worth it?

NuSpark Consulting

The name of Google is practically synonymous with search, to the point that few people even realize alternatives exist for paid search in places other than Google. While Google Ads struggled to regain the 11% that search clicks were down in 2017 over 2016, Yahoo grew by 10% in paid clicks and Bing grew by 19.7%