ClickDimensions

OCTOBER 19, 2023

Market segmentation is a powerful tool to help businesses target specific groups. By dividing customers into smaller groups, businesses can create more personalized marketing campaigns. The benefits of market segmentation are numerous. This leads to higher conversion rates and customer loyalty.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

The Point

APRIL 19, 2023

There’s an old truism in marketing that says the three most important success factors are (in order of priority): List, Offer, and Creative. Most marketers accept this axiom implicitly, and yet B2B companies routinely define their target audience with more attention to logos and aspiration than actual fit. They’re important.

Ideal Customer Profiles 130

Ideal Customer Profiles Marketing AI Marketing Analytics Tools B2B Marketing 130

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. Let’s dive into the four reasons why a strategic messaging framework is important for B2B marketing success and a few tips to ensure you build a comprehensive framework. Contact us today or request a free marketing consultation.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Salesforce Marketing Cloud

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. 6 examples of emails that work See how brands like Mastercard and Grammarly use email marketing tactics to build long-term relationships with customers. A marketer gathers, analyzes, and acts on data.

Segmentation 114

Segmentation Marketing AI Marketing Automation Services Lead Ranking 114

Inbox Insight

JANUARY 15, 2024

If B2B marketers focused in the technology industry are able to understand the key challenges businesses face when it comes to digital transformation, they can target them with the right marketing messages, across the right channels, and at exactly the right time to engage, intercept, and ultimately boost sales.

Ideal Customer Profiles 102

Ideal Customer Profiles Marketing Automation Services B2B Marketing B2B 102

Tony Zambito

JANUARY 18, 2022

For decades, business leaders have relied on data from sales and marketing to get a read on what buyers prefer and need. Tracking sales opportunities and struggling to identify marketing returns. Growth in market share. Growth and expansion in global markets. The shortcomings of this approach are too long to list.

Buyer Personas 209

Buyer Personas Psychographics Customer Satisfaction Correlation 209

Launch Marketing

FEBRUARY 7, 2024

Developing a go-to-market strategy is critical to the success of your organization. Your go-to-market strategy brings together the key elements that drive your business. Organizations must learn how to build a B2B go-to-market strategy to successfully launch new products. What are the objectives of the go-to-market plan?

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Martech

MARCH 16, 2023

Today, TransUnion announced the expansion of their TruAudience line of marketing solutions. The product line has also added closed-loop marketing measurement and attribution, as well as credit-informed marketing solutions. The expanded TruAudience line is available for marketers, media companies and tech providers.

Marketing Management 88

Marketing Management Advertising Agencies Psychographics Paid Search Agency 88

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Customer segmentation is the practice in which marketers divide their customer base into specific groups in order to deliver more effective communication and a personalized experience. Segmenting your customers is critical to your success.

Lead Ranking 95

Lead Ranking Loyalty Segmentation Marketing AI 95

PureB2B

MAY 30, 2022

Successful marketing in the B2B space relies on segmenting and defining your business’s total addressable market. It’s no longer reliable to market to B2B buyers using only surface-level buyer data. It’s no longer reliable to market to B2B buyers using only surface-level buyer data.

Ideal Customer Profiles 62

Ideal Customer Profiles Segmentation B2B Marketing Psychographics 62

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Navigate the Channel

MAY 30, 2023

Despite decades of intentional efforts by companies and organizations to hire and promote based on diversity, within the past few years, DEI has taken center stage again, filtering throughout departments, including marketing. Countering stereotypes in marketing helps create a more accurate portrayal of different communities.

Planning 65

Planning Psychographics Paid Search Agency Work Management 65

Salesforce Marketing Cloud

JANUARY 4, 2024

And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Heinz Marketing

AUGUST 19, 2021

Most marketers are familiar with the Pareto 80/20 Principle. It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Assists with marketing strategy development. Creates stronger, more impactful marketing messages.

Ideal Customer Profiles 117

Ideal Customer Profiles Segmentation Psychographics Marketing Automation Services 117

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. Learn about B2B digital marketing strategies from our own expert, Ramsey Sanchez in this episode of The Marketing Blender Show.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 117

Ideal Customer Profiles Profiling Enterprise Management Work Management 117

Biznology

SEPTEMBER 4, 2018

Clients ask us all the time to help them with the right characteristics for personas–which are essentially market segments. We use what we call the A2G framework to help you think through all the characteristics that might be helpful: Attitudes : What are the visitor’s psychographics? Demographics : Who is the visitor?

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster!

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Spiralytics

JANUARY 29, 2023

All of this revolves around data-driven marketing tactics where brands can create top-performing ads that can reach the right audience at the right time. Microtargeting marketing is one way companies do this, but what exactly is Microtargeting? Below are seven ways on how microtargeting enables data-driven marketing.

Paid Search Agency 118

Paid Search Agency Advertising Agencies Marketing Agencies 1 Psychographics 118

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. The characteristics of the personas give insight into what will make the most impact when marketing to them. Creating personalized customer experiences and content can help marketing efforts focus on your buyers’ unique pain points.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. If you have multiple target audiences, you’ll likely create several buyer personas to deliver the personalized marketing that buyers have come to expect.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Martech

SEPTEMBER 28, 2022

Cugelman had to approach marketers who made mistakes in order to document and study them. He could get the data, provided the marketers were not named, he said. That made researching marketing backfires a challenge. Dig deeper: How marketers can use cognitive biases to influence customer decisions. Get MarTech!

Campaigns 116

Campaigns Paid Search Agency Work Management Marketing Management 116

Hubspot

OCTOBER 28, 2013

These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. The answers to these questions are the psychographics of your customer base, and you need to know this information to truly understand who’s buying what you’re selling. Marketing Data.

Psychographics 28

Psychographics FAQ Buyer Personas Demographics 28

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. What is their demeanor?

Segmentation 98

Segmentation Analysis Ideal Customer Profiles Effectiveness 98

Brandwatch Marketing

OCTOBER 31, 2023

Details like age, gender, location, demographics and psychographics are all important, but so are their interests, other brands they like, publications they read and so on. You can learn more about your customers in a variety of ways, and a mix of research methods will give you the most accurate results. What is their demeanor?

Segmentation 95

Segmentation Analysis Ideal Customer Profiles Effectiveness 95

Launch Marketing

MAY 12, 2021

More than 71% of B2B marketers currently include videos in their marketing mix. For organizations looking for ways to elevate their content marketing, videos can be a great addition. Video Marketing Strategy. Video Marketing Strategy. Goals of Video Marketing. Know Your Audience. Know Your Audience.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

Atomic Reach

AUGUST 28, 2023

Greetings, seasoned influencer marketing aficionados! As someone who's well-versed in the art and science of influencer marketing, you know that it's more than just pairing a product with a pretty face. What if we told you there's an approach that takes influencer marketing to the next level? But here's the game-changer.

Sales Qualified Leads 52

Sales Qualified Leads Advertising Agencies Paid Search Agency Lead Scoring 52

Porch Group Media

NOVEMBER 17, 2021

Marketers are Focused on Providing a Consistent Experience Across Channels. Marketers today understand that a consistent customer experience is not a luxury to be provided to consumers but a necessity to stay competitive. However, marketers continue to be challenged with coordinated messaging as consumers move from channel to channel.

Psychographics 143

Psychographics Touchpoints Demographics eCommerce 143

SocialPilot

FEBRUARY 19, 2024

Everyone, from marketers to brands to common people, is utilizing AI to create SEO-optimized content within a fraction of the time than human writers. To get to the crux of this conversation, this blog will shed light on the pros and cons of ai-generated content and how you can use AI to create your marketing assets.

Generation 98

Generation Psychographics Content User-Generated Content 98

Leadspace

SEPTEMBER 18, 2019

Marketers who use market segmentation are seeing a 760 percent increase in revenue. If you’re not already using market segmentation techniques and would like to, then make sure you’re doing it the right way. In this guide, we’ll show you how you can properly segment your customers and market to maximize your revenue.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

Opt Intelligence

JULY 27, 2022

Every email marketer has an unsubscribed list. But not every marketer knows how much you cna do with that list. but there are a few marketing opportunities that allow you to make the most of this underutilized asset. The more you know about your unsubscribers, the more you can improve your marketing campaigns.

Psychographics 83

Psychographics Opt-out Analysis Sales Qualified Leads 83

SalesIntel

JUNE 28, 2022

Firmographic data is the demographics of companies. Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Psychographic data. Firmographic data.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Unbounce

NOVEMBER 20, 2021

So you’re planning your next marketing campaign and you’ve identified your target audience. But, as you use that audience profile in your marketing plan, something might seem off. That’s why marketers like to use segmentation: organizing their audiences into different groups depending on their traits. Good stuff.

Landing Pages 137

Landing Pages Segmentation Planning Psychographics 137

Anteriad

MAY 31, 2023

Account-based marketing stands out among B2B strategies, and a lot has been written about the various ways it boosts buyer engagement. There’s a lot of buzz around account-based marketing (ABM). Tactic 1: Start with strategic ABM alignment This account-based marketing tactic focuses on strategic ABM alignment.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

seo.co

MAY 11, 2021

This is best done through a process known as market segmentation. In this article, I’m going to walk you through what market segmentation is, why it’s important, what types of segmentation exist, how you can segment, and a few simple things you should and should not do in order to get the best possible results. Stronger marketing.

Segmentation 52

Segmentation Psychographics Marketing Analytics Tools Paid Search Agency 52