The Point

JANUARY 25, 2012

Improve conversion (click to lead) rates by just a percentage point or two and you can increase lead volume (and slash Cost Per Lead) disproportionately. If you have a robust, systematic lead nurturing program in place (of course you do) there’s no need to capture every morsel of information from the prospect at first touch.

Landing Pages 100

Landing Pages PPC Paid Search Agency Tips 100

Outgrow

FEBRUARY 25, 2021

If your product solves a real pain point, it’ll drive qualified leads. Ads on Facebook, Instagram, YouTube, and Google, and PPC ads are huge drivers of traffic depending on the industry you function in. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. customer stories or testimonial videos). Demo videos. The most popular ones are webinars, demos, and explainer videos, according to the 2019 Video in Business Benchmark Report. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Vidyard

OCTOBER 27, 2019

These are the emotional responses that lead to action. customer stories or testimonial videos) Culture videos Demo videos Personalized videos Each video type serves a different purpose and fits in a different part of the marketing funnel. As always, Google was looking ahead when they bought YouTube all the way back in 2006.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Hubspot

JANUARY 15, 2015

Get Inspired: Google’s Think With Google is an example of a really well structured case study page. Here are a few examples: Customer quotes/testimonials. A CTA leading to your case studies page. Get Inspired: Theresumator.com incorporates testimonials onto their homepage to strengthen their value proposition.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Single Grain

APRIL 1, 2020

Leads are the name of the game. More sales qualified leads = more sales. If you do lead generation for your SaaS business on a daily basis, you’ve probably noticed that leads don’t always result in thousands of sales. There are multiple factors that could be affecting your efforts, including: Your lead source.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Convert casual interest into product curiosity to narrow your funnel and qualify your leads. Take YouTube, for example.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

Zoominfo

NOVEMBER 9, 2020

The traditional sales funnel is a stage-based approach to turning prospective leads into buyers. Ultimately, the absence of proper guidelines for engaging leads and prospects makes it difficult, if not impossible, to clearly understand the levers that determine what turns them into actual paying customers. What is a Sales Funnel?

Sales Management 246

Sales Management Top of Funnel Sales Qualified Leads Work Management 246

Contently

OCTOBER 25, 2023

At this point, Alex may be a lead in the sales funnel, showing increased engagement. They’re on the brink of decision-making and have become sales qualified leads (SQLs)—a contact your sales team has qualified as a potential customer ready for sales engagement.

Top of Funnel 78

Top of Funnel Lead Ranking Marketing Management Marketing Qualified Leads 78

ClearVoice

NOVEMBER 12, 2021

ClearVoice talent Britt Skrabanek defines content marketing as: “Content marketing is a conversation that leads to credibility. Decide/Bottom-of-Funnel (BoFu): This is content that sways a purchase decision, like: a product demo or trial, ROI calculator, implementation guide, pricing sheet, fact sheet, or frequently asked questions webpage.

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

accelerate agency

AUGUST 4, 2021

Another thing is also clear: lead generation is the cornerstone of success when it comes to B2B marketing. Efficient and effective lead generation, as well as boosting your sales team’s morale and driving sustained revenue growth, can also provide your sales cycle with a timely boost. Does inbound marketing work for B2B?

Inbound Marketing 98

Inbound Marketing B2B Marketing Top of Funnel Marketing & Strategy 98

Scoop.it

JANUARY 3, 2023

Your prospects end up leaving your website without making a purchase or filling out the lead forms provided. . You can gain insights into prospective customers through the Audience Reports on Google Analytics , an example of which is shown below. You can perform keyword research using Ahrefs, Google Keyword Planner, and Moz.

Top of Funnel 79

Top of Funnel Effectiveness Buyer Personas Marketing Automation Services 79

ClearVoice

JUNE 21, 2022

Get 200% more leads per month through social media content on Instagram and Facebook. Create 30-day email campaigns to accelerate lead nurturing for 1,000 existing leads and improve the conversion rate by 100%. 15 lead nurturing emails for the “Getting to Know You” campaign.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

KoMarketing Associates

JULY 21, 2015

One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Testimonials. Request a Demo. This is the set of actions that lead to form submission likelihood. Use of Images.

Landing Pages 120

Landing Pages Search Engine Marketing Paid Content Search Marketing 120

Single Grain

APRIL 24, 2023

Buzzvil’s inbound marketing campaign is a textbook example of how creating highly engaging and effective display campaigns can help companies expand their reach and leads. We can learn a lot from their inbound marketing journey, given their success in commanding digital placements and their position as a leading provider of CRM services.

Case Studies 52

Case Studies Case Study Paid Content Paid Search Agency 52

Single Grain

JUNE 20, 2019

A landing page is designed to be simple and to the point, leading the person who landed on it to take one specific action – in this case, to provide their email address in exchange for Moz' e-book. But landing pages can also lead a person to make a purchase or even call your business. That’s it. Dive Deeper: . Social Proof.

Landing Pages 110

Landing Pages Design Paid Search Agency Click Rate 110

Hubspot

OCTOBER 29, 2019

Instead of a hard closing tactic, social selling more closely resembles lead nurturing. After adopting social selling practices and LinkedIn’s Sales Navigator, marketing software company Eloqua decreased their average sales cycle time by 20 days , and boosted the rate of leads converting to opportunities by 25%.

Ideal Customer Profiles 90

Ideal Customer Profiles Peer-to-peer Linkedin Profiling 90

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. Regardless of how you choose to generate leads, it’s important to remember that no single approach works for every business.

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

SnapApp

MARCH 21, 2018

It’s no longer a matter of bringing in as many leads as possible and handing them off to the sales team for qualification. Leads are looking for information to solve a specific problem, carefully evaluating your competitors, and contacting sales when they are ready to buy. . So, does a lead's lifetime value end at the point of sale?

Top of Funnel 105

Top of Funnel Marketing Funnels Marketing Attribution Work Management 105

SnapApp

AUGUST 1, 2017

Before you can turn prospects into leads and leads into sales, you’ve got to get their attention. . . Demand gen vs. lead gen. How lead nurturing and lead scoring fits into your model. Nine demand generation tactics used by leading brands. For example, sponsored research will create demand and leads.

Demand Generation Agencies 74

Demand Generation Agencies Demand Generation Top of Funnel Lead Ranking 74

Single Grain

JUNE 8, 2021

A large range of business software is available, and well-known B2B SaaS companies include Google , Adobe and Slack. Keep in mind that the information collected should be useful for your end goals of driving traffic , engaging potential customers, generating leads, and retaining existing customers. Tip #6: Define Objectives.

Lead Ranking 140

Lead Ranking Enterprise Management Work Management Marketing Websites 140

Hubspot

NOVEMBER 11, 2016

There are plenty of ways to increase the number of people visiting your site, but unless you convert these visitors into leads, you won't be able to ultimately get new customers. That's why it's so important to design your website with lead generation top-of-mind. Do you have lead generation CTAs on each of your blog posts? (Do

Lead Generation 78

Lead Generation Marketing Websites Lead Scoring Lead Ranking 78

Single Grain

JANUARY 29, 2020

These days, the SaaS space is more crowded than ever, so finding, nurturing and converting qualified leads can be challenging – but not impossible. Maptive saw a 51% increase in software demo sign-ups. People trust Google, so ranking at the top of the SERPs builds trust and credibility for your brand.

Paid Content 140

Paid Content Marketing Budget SEO Lead Ranking 140

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

accelerate agency

FEBRUARY 26, 2023

Most businesses will be looking for SEO, content marketing, lead generation, and CRO. They’ll have testimonials and case studies on their website, but you should also read impartial reviews online. Remember, only 0.63% of search engine users will go beyond the first page of Google results! Do they have a good reputation?

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Albacross

AUGUST 7, 2018

Want to learn how to nurture leads? In this article, we explain exactly what lead nurturing is, and why it’s necessary. On top of that, we also do a deep dive on 3 different lead nurturing tactics that you can apply to your own company. What Is Lead Nurturing? Why Is Lead Nurturing Necessary?

Lead Scoring 60

Lead Scoring Lead Ranking Adwords Top of Funnel 60

Albacross

JULY 11, 2019

What Is Lead Nurturing? Lead nurturing is the process of developing relationships with potential buyers, and moving them down your sales funnel. Before we talk about how to nurture leads, we must understand why lead nurturing is so important for the success of your business. Why It’s Important?

Lead Nurturing 88

Lead Nurturing Lead Scoring Lead Ranking Leads 88