5 Ways to Expand Lead Nurturing Beyond the Inbox

The Point

Email may still be the workhorse in how B2B companies build relationships, maintain awareness, qualify leads and nudge prospects along the sales cycle, but these days, it pays to think about “lead nurturing” as more just an email campaign.

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. Can a firm like this rely 100% on lead nurturing?

Trending Sources

How to Fix a Broken Lead-Nurturing Strategy

Contently

Here’s where my marketing brain kicks in: The way a glacier moves feels a bit like lead nurturing. (Or Or at least, lead nurturing in a perfect world.) Nurture emails that are barely distinguishable from seedy spam messages stuff our inboxes. Lead scoring.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Which leads to another question: do certain types of campaigns even need an offer in the first place? Take lead nurturing : is it strictly essential that every lead nurturing touch include a specific, gated, call to action? In his post, Jon proposes extending the rule to lead nurturing, and states that “some of the best (lead nurturing) emails provide useful and compelling content in the email itself” – that is to say: without an offer.

5 Common Stages of B2B Lead Nurturing

Modern Marketing

Lead nurturing provides a structural framework for delivering specific types of content that answers buyers’ questions when they ask them. This is the stage where a lead becomes an opportunity. Many leads get stalled at the accelerator level. Google Bookmarks.

Top 10 Demand Generation Resolutions for 2014

The Point

Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Even a modest lift in conversion rates (click to lead) can decrease cost per lead dramatically.

Goldilocks and the 3 Lead Nurturing Programs

Modern Marketing

When it comes to lead nurturing some programs start out too hard and some start out too soft, but don’t worry, some are just right. This Lead Nurturing Program is Too Hard. The Papa Bear mistake of lead nurturing is starting out too complex. Anytime someone mentions “automation” or “nurturing” it triggers painful flashbacks. This Lead Nurturing Program is Too Soft. This Lead Nurturing Program is Just Right.

The 8 Stages Of Lead Nurturing Romance

Modern Marketing

So what does dating have to do with lead nurturing ? On this day dedicated to love, we take a romantic romp through eight stages of lead nurturing. If you’re not already, you’ll want to employ a robust lead scoring program to keep track of your lead’s movements and makes sense of his or her behavior. What is it your lead’s larger aspirations? How can you be part of accomplishing your lead’s ambitions?

B2B Content Marketing for Lead Nurturing and Retention

KoMarketing Associates

But content can do more than generate demand; the right content can also be invaluable to a successful lead nurturing campaign. When you’re creating content with lead nurturing in mind, focus on delivering the most value to active leads.

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On Lead Nurturing - thinking beyond the send

B2B Lead Generation Blog

The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. One step leads to another.and another." Here's a summary of the process that Ardath uses that can help you start planning a progressive nurturing approach: Think about one problem your products solve that's key to your prospects.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Did you know that, on average, a prospective client requires 10 marketing-driven “touches” to convert from a lead into an opportunity to become a paying client? The technology services firm’s nurturing content needs to speak to each of them and address their unique needs.

B2B Lead Generation without Lead Nurturing is Doomed to Fail

Industrial Marketing Today

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”.

10 Most Popular B2B Lead Blog Posts of 2016

B2B Lead Generation Blog

I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.

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Lead Nurturing For Professional Services

Hinge Marketing

Lead nurturing is often something of a mystery to professional services executives. That’s where lead nurturing has an essential role to play. Lead Nurturing Defined. This initial phase is often referred to as lead generation. Just Google it.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

Although each one of them faces unique challenges, the following are some common pitfalls that eventually lead to the failure despite a sound sales strategy. For example, many businesses spend thousands of advertising dollars on Google Adwords. Lack of Lead Segmentation.

In Direct Response, All Roads Still Lead to the Offer

Direct Response Coach

You’ve been running search ads on Google Adwords. You get plenty of clicks (sometimes expensive clicks), but your conversion of clicks-to-leads is very disappointing. The post In Direct Response, All Roads Still Lead to the Offer appeared first on McCarthy and King Marketing.

3 Ways Social Media can Boost Sales Success

Buzz Marketing for Technology

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

How to simultaneously attract new prospects and retain loyal customers

Biznology

Figure out ways to nurture them and to appreciate them, just as you would nurture a relationship with someone you care about. It’s no wonder many businesses and consumers are hoping for Google Fiber to come to a city near them.

The Do’s and Don’ts of Lead Nurturing in Professional Services

Hinge Marketing

When it comes to lead nurturing, firms often believe that more is better. A fine line exists between nurturing and going too far. Be patient and take your time with following up and engaging potential leads. On Google+ or LinkedIn? Lead Generation Online Marketing

12 Ways to Boost Your Website’s Lead Generation Performance

Act-On

If you’re in digital marketing, there’s probably one metric you’re more focused on than anything else: leads. Your goal might be to get more leads, or maybe better leads, or leads that convert faster, or leads that give a higher value. But any way you cut it, it’s still all about lead generation. The question is, how do you get those leads? There’s no shortage of lead generation tactics. That means turning them into a lead.

Checklist: 5 Ways to Minimize Webinar No-Shows

The Point

Some would argue: no, especially if those who register are net new leads, where the real value is simply getting the person to sign up in the first place. Similarly, someone confirming their attendance via Google+ will have that event appear automatically in his/her Google calendar.

9 Search Marketing Tips for Effective B2B Lead Generation

LEADership

9 Search Marketing Tips for Effective B2B Lead Generation. Their digital marketing agency was in the room and so were the key team members who managed their lead automation system and CRM. I asked him how long it would take the prospect to lead the headline of the blog post.

How Marketing Can Work With Sales to Close More (and Better) Leads

Hubspot

One of the most common issues I hear about is lead flow -- a marketing department generates hundreds of leads per month, but many of them aren't closing. 1) Provide sales training on how inbound leads are different. Put them into the all-pink text email nurturing campaign.

10 Tips to Plan B2B Content Marketing and Maximize Lead Generation

LEADership

There are, however, savvy marketers that not only focus on ROI but place a high demand on their content marketing campaigns to generate maximum, high quality, qualified leads for their business. 100% increase in leads generated through the site in the past year.

Expand your Offer Strategy to Increase SEM Performance

The Point

Smart technology marketers look to capture buyers early on in the sales cycle, then engage them in a consistent nurture campaign to build credibility, trust, and to position their solution favorably for when the buyers are ready to engage with sales. But the second reason is because technology marketers (and their sales counterparts) are impatient, have short term business horizons, and don’t want to “wait around” for leads to be qualified.

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5 Ways to Immediately Boost Account Based Marketing (ABM)

B2B Lead Generation Blog

I recently did an interview on CRMRadio.today with Jim Obermayer founder of Sales Lead Management Association and Funnel Media Group. He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale. Was it re-engaging past leads?

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

Content Marketing – Are You Getting 35 million Inbound Leads?

Reachforce

B2B lead generation and lead flow are critical to your business. In their keynote address to the Inbound12 conference , they announced that HubSpot customers will see over 35 million inbound leads in 2012 — a 500% increase over 2011.

5 Resources For Warming Up Your Lead Nurturing

Modern Marketing

Lead nurturing is a always a hot topic among marketers and that definitely holds true on the Topliners community as well. Here’s a round-up of some recent and popular discussions and posts about lead nurturing to jump-start your Friday creativity. Summer is coming and it’s a great time to “warm up&# your leads! If you haven’t nurtured before, start here. When do you stop nurturing? Google Bookmarks.

4 Ways to Improve Your Online Marketing Funnel

Modern Marketing

A well developed marketing strategy enables you to more effectively drive inbound leads to your website. Tracking Your Leads. One of the most important aspects of an online marketing strategy is monitoring your leads and where they originate from. Nurture, Nurture, Nurture.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

Long available within marketing automation, these programs complement sales and lead scoring efforts, by allowing you to capture intelligence and follow-up with firms visiting your digital destinations. Plus you can research trigger events with Google.

Why You Shouldn’t Fear Producing Your Videos In-House

Act-On

Here are a couple reasons why you should and how to do it with Act-On: How to Use Google Analytics to Create More Effective Content. Learn more about easing those prospects down the long road to a sale, with our free eBook, “ 10 Ways to Nurture the Buyer’s Journey.”

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

Google Analytics, Conversions, and Marketing Measurement. Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and conversion metrics.

5 Campaign Ideas for When You Have No Content

The Point

But when lead generation, lead nurturing , customer marketing and social media programs all require a constant feeding of new, compelling content, what do you do when the pace of new programs outstrips your ability to generate that content?

How PeopleHR Went From Lead Overload to Record-Setting Revenue

Marketing Action

Lead Overload. The marketing team at PeopleHR has rarely had a problem when it comes to generating inbound leads. They’ve been using channels like Google AdWords, PPC, and other SEM and content syndication activities to attract new prospects.

A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing. There’s more to the proposal than this, but the basics of a lead management plan is in place. Increased leads.

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Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

Over at TechCrunch, writer Josh Constine recently penned an intriguing article about the potential for social media platforms eating into Google’s near monopoly on search advertising. Call it lead nurturing. Hey, I get it. Demand generation is hot.

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

B2B Demand Generation Experts—A Call to Arms

LEADership

Frequent changes in Google’s algorithms. Google? Let us, collectively, declare our independence from slavery and become true masters of our marketing initiatives, lead generation and customer experience management. Time to Declare Independence and Take Control! .