article thumbnail

Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Not so long ago, many startups found it easy to attract significant venture capital investment. However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment.

Lead Gen 130
article thumbnail

The 12 Startups I’ve Invested In and Why

Convince & Convert

Addvocate.com the Breather mobile app Breather – Quiet on Demand Breather is the brain-child of the uber-smart Julien Smith. The space is booked via smartphone app, and the door is also unlocked that way, using electronic locks. I mentioned that I am an investor in that company, and Chris said, “You are?

Startups 168
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Making Sense of a ‘Weird’ Labor Market — What Recruiters Need to Know

Zoominfo

This indicates that the prolonged disparity between labor demand and supply might finally be realigning. million job openings of February 2020, showing a still-robust demand for talent. However, while some industries are facing very hard times and difficult choices, others are still booming. “We’re Here’s what you need to know.

article thumbnail

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. So I’m delighted to see this momentum build.

article thumbnail

Marketing a New CoWorking Space in the New Normal

Valasys

Professionals can access these paid spaces to concentrate, grow, and enjoy a sense of community without the demand of a full-time website. Coworking spaces truly define the “new normal.” Free communal spaces such as cafes and libraries pose the greatest competition, so creating a strategic marketing plan is key to generating leads.

article thumbnail

Capture the future’s biggest competitive advantage for yourself

Biznology

From meeting existing demand to developing and serving new demand. Start with a small team of A+ talents that operate as an independent startup that will grow throughout the technology adoption life cycle: Stage 1: Innovators and early adopters. Lesson for leaders. Becoming the biggest leader is hard. Why do most fail?

article thumbnail

Why does the massive landscape of marketing services firms not bother people the way martech does?

chiefmartech

However, something else has always surprised about the fervent demand for consolidation in martech. The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Those vehement reactions always surprise me. Although maybe in some distantly analogous way it is.