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Customer Experience Matrix
DECEMBER 8, 2011
So marketing automation vendors are understandably eager to support it in their systems. I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. Results are summarized in the table below.
NuSpark Consulting
OCTOBER 15, 2011
Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . As a virtual agency, I am surrounded by quality people. Platforms. I admit I love tools and platforms.
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NuSpark Consulting
OCTOBER 15, 2011
Now that the SEO keywords are out of the way, I wanted to touch on my other sell statement; as a digital marketing consultant and founder of NuSpark Marketing, I also resell people, process, and platforms. . As a virtual agency, I am surrounded by quality people. Platforms. I admit I love tools and platforms.
Customer Experience Matrix
DECEMBER 14, 2009
If social media worked the same way, companies would first buy a monitoring system to track what’s being said, followed by tools to respond to comments made by others. Only later would they initiate conversations and, eventually, provide tools to help their friends spread the word. Spredfast supports on-demand posting too.
LeadSloth
FEBRUARY 17, 2010
This is the first of three posts for the Silverpop B2B Marketing University , March 3rd in Washington DC. I will be speaking about Marketing Automation features, the marketing technology ecosystem, and the impact of Social Media. When talking about Social Media, most people immediately think of Twitter or Facebook.
Customer Experience Matrix
JULY 16, 2009
Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. microblogs (Twitter, Friendfeed , etc.), billion entries.
Customer Experience Matrix
JULY 9, 2010
You don’t need a special tool to scan the Internet: a simple Google Alert or Twitter search will do that for free. The work adds up so quickly that most marketers can’t afford to do it. Sources can include social media, news feeds, patent registrations and RSS subscriptions. The trick to making this work is efficiency.
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