Optinmonster

DECEMBER 28, 2023

Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. Let’s get started!

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

SmartBug Media

SEPTEMBER 5, 2023

Maximizing ROI using artificial intelligence in marketing can be a simple matter of crunching numbers, saving time, and seeing dollar signs grow. Where AI might be able to suggest marketing strategies , a human marketer must evaluate and refine those strategies or decide to opt for more innovative approaches. Wondering what we mean?

Marketing AI 64

Marketing AI ROI Top of Funnel Work Management 64

Act-On

APRIL 26, 2024

And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged. While these leaders come from different industries, company sizes, and backgrounds, a few common themes emerged.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. Intricately designed emails or those that feature interactivity require you to shell out more money.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Liveintent

APRIL 21, 2023

Everyone who works in the email will tell you: do it the wrong way, and you’ll end up with poor email deliverability rates. When brands understand which of their dormant emails might be interested in re-engaging with the publication, they can immediately activate an opted-in audience back into the email program.

Activities 62

Activities Advertising Agencies Deliverability Custom Publishing 62

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Keep in mind, the decision-makers are primarily interested in the return on investment (ROI) that your product/service will offer them. Moreover, they can complement your other marketing strategies in substantial ways.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. During our client conference this fall, we had a chance to chat with five of the industry’s leading email experts, and had them spill the beans on the biggest deliverability blunders they’ve encountered. Check out the video and transcript below! She didn’t ask us.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Porch Group Media

DECEMBER 16, 2022

Email hygiene is the process of maintaining an email database by removing bad or old email addresses and replacing them with verified, opted-in, reachable email addresses. A clean email list will improve your brand’s sender reputation, email deliverability, and email engagement. 5 Email Hygiene Tips. Invest in Email Appending.

Tips 52

Tips CAN-SPAM Deliverability Opt-out 52

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Here is an overview of how email marketing works: Building an Email List: First, develop a list of opt-in subscribers. Respect subscriber consent and give explicit opt-out/preference alternatives. Let’s dive in! In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work?

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. You’ll learn how to create and send unforgettable emails for your customers and prospects with these tips.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmartBug Media

JUNE 9, 2023

With all the effort and resources your team invests in email campaigns, at some point you have to decide whether to switch providers or continue to accept sub-par results and ROI. Personalized, conversational pop-ups help you collect opt-ins and that priceless zero-party data. Deliverability and open rates are in a downward spiral.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Adobe Experience Cloud Blog

JANUARY 28, 2016

Author: Mike Madden Let’s get one thing straight: deliverability is sexy. And if you can increase your deliverability by even just 1%, it can have a significant impact on your ROI. But achieving high deliverability rates that could make even a mailman jealous doesn’t come easy. Don’t let anyone tell you otherwise.

Deliverability 48

Deliverability Webinar Metrics Marketing & Strategy CAN-SPAM 48

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? But it needs to be. Think about it. But never fear!

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Smarte

MARCH 30, 2022

It delivers the highest ROI when compared to the rest. You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from various platforms. In such cases, ensure your sourced data comes with opt-in permission to avoid soft bounces. Verify Email Addresses.

Email Campaigns 52

Email Campaigns Campaigns Tips Opt-out 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

SendX

JANUARY 28, 2019

The best email marketers in the world have figured this out and now with this guide, I am going to help you do just that. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether. The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more.

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Optinmonster

JANUARY 26, 2023

Why You Need a Strong Email Marketing Strategy Of all digital marketing channels, email marketing has the highest ROI (return on investment). Double Opt-In Double optin is the practice of sending an automated confirmation email that new subscribers have to click on to finish signing up for your list. Let’s get started!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

DiscoverOrg

APRIL 25, 2017

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Or In ‘n’ Out Burger vs. … any other burger. You’d better plan on dialing a lot of wrong numbers, or looking out of touch and souring potential relationships. Humans only use 10% of their brains. It’s not magic.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Domain 245

Porch Group Media

NOVEMBER 22, 2022

A permission message will be deployed to all matches and only deliverable, non-opted-out emails will be added to the client’s original file, along with the match level indicator. Email marketing has an incredible ROI of $36 for every $1 spent. The Email Append Process. Request a Quote. Increase Revenue. Request a Quote.

Deliverability 52

Deliverability Digital Marketing Funnels Advertising Funnels Validation 52

Optinmonster

JUNE 21, 2022

People who have needs, desires, and problems of their own… who opted in to your email list in order to find something of value that can improve their lives. To mitigate the attack, they enabled Lead Verification, and filtered out the IP addresses sending the submissions (one of the main features of Lead Verification).

Sales Qualified Leads 52

Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 52

Navigate the Channel

AUGUST 23, 2023

The Inbox Placement Challenge In today’s digital landscape, email providers are becoming increasingly sophisticated in filtering out unwanted or irrelevant emails. RELATED: How to Never Run Out of Email Marketing Content Again Strong Call to Action (CTA) Guide recipients on the desired action you want them to take.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Optinmonster

AUGUST 16, 2023

But how do you choose from the multitude of options out there? Apart from the interface, here are a few more less-obvious features to look out for: Deliverability Rates You want your emails to reach a wide audience, but you don’t want those emails to end up in spam folders. Let’s get into it. What Is a Bulk Email Service?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Service 52

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Tighter Regulations Don’t Adversely Affect Email ROI.

CAN-SPAM 64

CAN-SPAM Privacy Opt-out ROI 64

Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Now, two years after GDPR went into effect, where do we stand?

Privacy 60

Privacy Email Marketing Privacy Protection CAN-SPAM 60

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Your list must be organically grown and comprise of subscribers who have opted-in for your emails. One needs to make sure to clean it up at regular intervals in order to get the best ROI from your email campaigns. Intricately designed emails or those that feature interactivity require you to shell out more money.

Budget Programs 48

Budget Programs Email Marketing Campaigns Marketing Budget 48

Litmus

JUNE 28, 2021

You might know this stat by now: Email marketing’s return on investment (ROI) is an average of 36:1. But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Consistent email engagement and deliverability. That’s $36 for every $1 spent!

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

MARCH 13, 2020

Unlike other marketing channels, like paid social or SEM, when it comes to email, your customers are specifically opting-in to receive your communications. The ROI of effective email marketing is unparalleled—organizations gain $42 for every $1 spent on email. They’re asking to hear from you.

Paid Social Agency 85

Paid Social Agency Budget Programs Paid Search Agency Advertising Agencies 85

SmartBug Media

APRIL 7, 2021

Whereas outbound marketing focuses on getting a message out to everyone, inbound marketing focuses on being found by the ideal audience and building trust. Also known as content marketing, inbound marketing methods include blogging, social media messaging, opt-in marketing, and being at the top of a prospect’s search engine results.

Account Based Marketing 107

Account Based Marketing Inbound Marketing ABM Paid Content 107

Mailmunch

MARCH 29, 2021

Are you looking for an average 4,300% ROI on your next marketing campaign? With numerous opt-in form types, exit-intent triggers, and advanced display rules, you can build your email list effectively. Are you tired of endless social media campaigns with limited click-throughs and conversions to actual sales? What is Email Marketing?

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Predictive Response

AUGUST 15, 2020

If this is the case, you could end up getting a low ROI from your marketing tools and efforts. Here is how you can avoid your Salesforce emails going to spam: Get Email Recipients to Opt-In. For instance, ISPs and ESPs will easily establish that you are sending out emails to purchased contacts.

CAN-SPAM 52

CAN-SPAM Opt-out Opt-in Marketing Management 52

Litmus

APRIL 11, 2022

Don’t assume subscribers are seeing and reacting to things in your perfectly mapped out journey. It’s a way to collect more zero-party data–and find out what subscribers really want. It was a place to collect unsubscribes and opt into specific lists that matched up to our email program. But customer journeys are not linear.

Email Marketing 86

Email Marketing Planning Webinar Metrics Click Rate 86

ConvertKit

APRIL 30, 2019

It’s too easy to keep your email metrics out of sight and out of mind. You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Know who is reading your emails. Know what topics your subscribers are interested in.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

ConvertKit

APRIL 30, 2019

It’s too easy to keep your email metrics out of sight and out of mind. You may be collecting email addresses on your website through opt-in forms and landing pages, but how well do you know the people who are signing up for your email list? Know who is reading your emails. Know what topics your subscribers are interested in.

Email Marketing 64

Email Marketing Planning Marketing Analytics Tools Click Rate 64

Salesforce Marketing Cloud

JANUARY 30, 2024

Strong email deliverability tactics determine the success businesses have in making sure their readers see and open their messages. Let’s look at the factors that impact email deliverability and the best practices for making sure your emails get where they need to go. Table of contents What is email deliverability?

Deliverability 110

Deliverability Practices Tools Marketing AI 110

Convert

SEPTEMBER 30, 2020

In fact, personalized email marketing generates a median ROI of 122% , and 71% of consumers say a personalized experience influences their decision to open and read emails from businesses. For example, check out this email from Netflix that tells the user about a new movie they’d enjoy. The answer is most likely – yes.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

Navigate the Channel

JULY 12, 2023

Improvements to email strategies can yield better engagement and ROI. In early 2023, Email Tool Tester found that the average deliverability for all email tools combined was just below 85%, which means 15% of sent emails were either flagged as spam or bounced into the sock-in-the-dryer void.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65