GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. According to an eMarketer study , the median email marketing ROI sits at 122%! You can’t profit off an email marketing campaign if no one actually opens your emails. For this reason, your open rate is one of the most critical KPIs for judging email marketing success.

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Other studies have reported similar figures, meaning the potential ROI for email marketing may actually be close to 3600%.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Strive for a rate of 95% or higher. Belkins’ study shows that the first follow-up email can boost response rates by 49%.

Outreach 122

Outreach Email Marketing Optimization Lead Scoring 122

Litmus

JUNE 8, 2021

Is the open rate dead? Because we don’t yet know exactly how Apple will treat tracking pixels, we can’t say for sure how much of an impact Mail Privacy Protection will have on open rates. Many marketers have already considered the open rate a vanity metric, but we disagree. Monitoring deliverability.

Privacy Protection 145

Privacy Protection Privacy Email Marketing Open Rate 145

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. We also tracked open, click and unsubscribe rates along with the average number of transactions in the testing period. Which test won?

Click Rate 104

Click Rate Budget Programs Case Studies Open Rate 104

Optinmonster

APRIL 24, 2024

That should make them more responsive to your emails, increasing your open rates and conversion rates. Fewer Spam Complaints & Improved Email Deliverability Confirmed subscribers are less likely to report your emails as spam. Too many spam reports can really affect your sender reputation and hurt email deliverability.

Opt-in 108

Opt-in Opt-out CAN-SPAM Deliverability 108

Webbiquity

SEPTEMBER 27, 2019

But it’s usually done to scrutinize one or more of these issues: Efficiency: Monitor the effectiveness of your campaigns in terms of email opens, click-through, or ROI. Deliverability: See if your messages reach the right inbox or do they get blocked, junked, or bounced. Deliverability. Image credit: Marketo. Pre-Header.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

distribion

APRIL 12, 2017

In fact, a Cvent study of marketing professionals worldwide found that the top three most effective marketing channels are email marketing, company website and social media. The fact is, email deliverability rates are dropping, and what you send and who you send to could be to blame. Study the warning signs.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

eDataSource

MARCH 6, 2019

Believe it or not, your deliverability is in the hands of your subscribers. Positive interactions, like opens and clicks, and negative ones, like when subscribers ignore, delete without reading, or report your messages as spam, all impact your deliverability. Segmentation is Key. Here’s how to get started: Step 1: Tidy Up.

Deliverability 53

Deliverability CAN-SPAM Marketing & Strategy Mobile Advertising 53

Act-On

APRIL 26, 2024

In addition to dialing in on email deliverability best practices — like implementing authentication standards, optimizing for mobile, and promptly complying with unsubscribe requests — marketing leaders need to pay close attention to the reliability of common email metrics. Sometimes we get 90%+ open rates, which we know isn’t right.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Email deliverability is an entire strategic element of email marketing that you need to consider. Email Deliverability: What is it, anyway? You may be saying, “Isn’t that email strategy, not deliverability?”

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. This includes measures such as open rates or click-through rates. Yes, it’s an ad.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

Spiralytics

JANUARY 11, 2023

Earlier marketers used to track open rates by collecting users’ information using invisible pixels. If you study the influencer market, you’ll see that their impact boils down to one factor: the story. Ensure deliverability. Let’s dive into it! The Ultimate Email Marketing Trends in 2023. Trend 1: Content!

Email Marketing 118

Email Marketing Trends Privacy Protection Planning 118

SendX

APRIL 26, 2021

The sweet spot would be between 50-125 words, based on a study by Boomerang. What is email deliverability? Email deliverability is the process that determines if your email will hit someone's inbox, or be sent straight to spam, never to be seen again. How can I ensure that my emails are delivered? What does the CAN-SPAM Act say?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

SmartBug Media

JUNE 9, 2023

Industry studies show that personalized emails have a 20 percent higher open rate and a 139 percent higher click rate than generic sends. Deliverability and open rates are in a downward spiral. Personalized customer communication isn’t an option. Your email and SMS systems can’t co-exist.

Peer-to-peer 52

Peer-to-peer SMS Work Management Deliverability 52

Martech

APRIL 5, 2023

Up to 91% of consumers are changing their shopping habits in response to bleak economic news, according to a new SheerID study. Call a deliverability expert to help you break through a logjam and get seen by more customers. That’s because of fear of deliverability issues. Furthermore, 76% of UK and 70% of U.S.

Tactics 127

Tactics Email Marketing Planning Marketing Budget 127

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise. This is particularly crucial as, on average, a whopping 88.1%

Lead Generation 98

Lead Generation Email Marketing Lead Ranking Lead Scoring 98

Optinmonster

JANUARY 24, 2024

Open Rate Your open rate is the percentage of your email recipients who opened your email. This is an important email metric to measure because your email campaigns won’t do a thing unless your subscribers are actually opening and reading them. Let’s take a look at each of these nine metrics.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Navigate the Channel

JULY 12, 2023

Two of the most-discussed metrics in email marketing are open rate and click-through rate (CTR). Open rate Open rate shows the percentage of the total email campaign recipients that opened your email send. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #6: Deliverability and spam. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KoMarketing Associates

MARCH 20, 2017

The “Hidden Metrics of Email Deliverability” report from Return Path recently found that in 2016, the average email read rate was 22 percent. The “Email Benchmark Report Q3 2016” from Yesmail looked at how the day of the week impacted open rates, click rates, and CTO rates. percent), click rate (2.9

Marketing Report 120

Marketing Report Email Marketing Click Rate Open Rate 120

Webbiquity

JANUARY 18, 2024

If you misfire, recipients are likely to tag your messages as spam, reducing your overall email deliverability rate. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

DealSignal

MAY 22, 2024

They offer valuable tracking and analytics capabilities, providing insights into open rates, click-through rates, and response rates. Additionally, domains should be properly configured with authentication protocols such as SPF, DKIM, and DMARC to enhance deliverability and protect against spoofing and phishing attacks.

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Webbiquity

FEBRUARY 5, 2021

Automation also enables you to send consistent and timely follow-ups without human intervention—which, if done right, can boost your reply rates and consequently, conversions and close rates. As per SalesHandy, salespeople who sent nine follow-ups saw an aggregate 54% increase in open rates and a 43% increase in response rates.

B2B Sales 260

B2B Sales Top of Funnel Conversion Peer-to-peer 260

Vision6

NOVEMBER 2, 2023

Studies show that emails sent between 8 PM and 12 AM have higher open and click-through rates. How to optimise emails for better open rates? Now is probably a good time to think about what else you can add into the mix to super-charge your click-through rates. What does your email deliverability look like?

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

DiscoverOrg

DECEMBER 9, 2016

Staying on fire requires constant honing of skills, studying the competition, and doing the hard work. In fact, a DiscoverOrg study revealed that CIOs spend over $1 million while catalyzing organizational change within their first year. Email Deliverability Basics for Everyone. Struggling with low open rates?

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

Binary Demand

JUNE 12, 2023

Based on a recent Statista study, the global email marketing market was valued at USD 7.5 Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

Based on a recent Statista study, the global email marketing market was valued at USD 7.5 Monitoring and Tracking: Track open rates, click-through rates, conversions, and unsubscribes for your email campaigns. This approach helps increase engagement, open rates, click-through rates, and conversions.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Only B2B

APRIL 14, 2021

When the marketing and sales team align, you reap benefits with the surge in revenues, a shorter sales cycle, and of course an improved conversion rate. A damaged sender reputation will hamper your email deliverability rate as many of your mails might wind up in the spam instead of inboxes. Line-Up Your Marketing and Sales Team.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

Lake One

AUGUST 25, 2023

In fact, a study by HubSpot found that email marketing can generate an average of 5.8 5 Tips: Email Marketing for Manufacturers If you’re looking for email tips like writing a strong subject line or improving email deliverability , HubSpot’s Knowledge Base and blog have you covered. For example: Do your open rates need improvement?

Email Marketing 78

Email Marketing Tips Planning Opt-out 78

The Point

SEPTEMBER 17, 2014

In early 2014, Sungard AS hired B2B demand generation agency Spear Marketing Group to audit their current lead nurturing programs and to recommend improvements, with two main objectives: • Increase the rate at which new leads and existing prospects convert to Marketing Qualified Leads (MQLs).

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

ClearVoice

MAY 12, 2022

Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Also, improve your email deliverability and open rates by avoiding spammy words such as “Free” or excessively using exclamation points. Offer new discount offers.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Porch Group Media

FEBRUARY 16, 2021

In a 2019 study by marketers Convince & Convert , 67% of email marketers stated that their primary objective was to increase engagement, however this was also a top challenge for 50% of marketers. This was followed by poor email engagement (35%) and email deliverability challenges (30%). Campaign Monitor ). Campaign Monitor ).

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Navigate the Channel

AUGUST 23, 2023

Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Social Proof Incorporate testimonials, case studies, or industry recognition to establish credibility and build trust with recipients. FAQs How can I improve my email deliverability?

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

ClearVoice

JANUARY 27, 2020

Email deliverability continues to be a challenge for many marketers — both for those directly responsible for sending emails and those relying on email marketers to distribute their content and generate leads and sales. 4 Ways AI can help improve email deliverability. Learn how to use #AI to your advantage in #marketing. The best part?

Marketing AI 102

Marketing AI Lead Scoring Lead Ranking CAN-SPAM 102

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88