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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As

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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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Leveraging Integration Projects: How to Keep Your CRM Data Clean

SmartBug Media

This could mean removing incomplete data, data that is not formatted correctly, or data that is duplicated. Remove Duplicate Information. When compiling a lot of information or maintaining a large CRM, it’s common to run into duplication issues. Validate Your Data Regularly. 3 Benefits of Data Cleaning.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

Here are 8 things to do right away in order to strengthen your technical SEO. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Set canonical URLs.

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7 Ways to Improve Your Lead Management Process

Zoominfo

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. In order to effectively manage leads, you must collect the right information at the point of conversion. Combat this problem by scrubbing your lead database and removing duplicates.

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Should Cleaning Up Database Duplicates Really Be Your Focus?

LeanData

Duplicate records. It’s why the desire to eliminate duplicates is a constant topic of conversation. percent of the respondents answered: de-dupe incoming leads and existing database. What if the industry-wide fixation with duplicate records actually is masking larger problems? De-dupe is not the solution.

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7 Ways to Improve Your Lead Management Process

Zoominfo

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. In order to effectively manage leads, you must collect the right information at the point of conversion. Combat this problem by scrubbing your lead database and removing duplicates.