Salesforce Marketing Cloud

APRIL 21, 2022

To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. To succeed in this new era, it’s crucial for marketers to use data to inform and optimize outcomes. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Biznology

JUNE 6, 2012

I’m talking about creating clear information architecture (IA) that shows Google (and your users) the relative importance of pages related to the same keywords. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting.

De-duplication 80

De-duplication Optimization Work Management Marketing Management 80

Zoominfo

FEBRUARY 12, 2019

But, we urge you to read the following post for more information: The Beginner’s Guide to Buyer Personas. In order to effectively manage leads, you must collect the right information at the point of conversion. For more information, check out our recent post on conversational marketing. Personalize your lead capture process.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Conductor

FEBRUARY 18, 2020

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. Consequently, some folks are seeing significant declines in CTR. This is welcome news for some.

De-duplication 71

De-duplication CTR SERP Comparison 71

Rev

FEBRUARY 15, 2023

Use historical performance data to inform sales forecasting. Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Use the exegraphic data on your best customers to inform and update your messaging and targeting.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

SalesIntel

FEBRUARY 8, 2023

Data that is duplicated, erroneous, and harmful to your success. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions. It provides information that takes up your time and leads teams to lose faith in the CRM and one another. Data might degrade due to a variety of reasons.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Biznology

JANUARY 30, 2015

Customers interact with us through a variety of channels, and often provide us with conflicting information. How do I match and de-duplicate customer records effectively? But marketers first must think through how they will use the information to drive business results. Business data is complex and fast-changing.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Moz

FEBRUARY 4, 2020

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.

Positioning 72

Positioning De-duplication CTR SERP 72

Contify

SEPTEMBER 21, 2017

Our product Contify , provides curated market intelligence (MI) information (from web properties including social media) with high accuracy of tagging, that makes unstructured information “analyzable.” We essentially perform three steps in the process: Select relevant pieces of information from millions of sources across the web.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

Contify

SEPTEMBER 21, 2017

Our product Contify , provides curated market intelligence (MI) information (from web properties including social media) with high accuracy of tagging, that makes unstructured information “analyzable.” We essentially perform three steps in the process: Select relevant pieces of information from millions of sources across the web.

De-duplication 40

De-duplication POS Curation Lead Ranking 40

Zoominfo

FEBRUARY 12, 2019

In order to effectively manage leads, you must collect the right information at the point of conversion. For example, the information you must gather from a person who visits a free trial page may be different than the information you must gather from a webinar attendee. Personalize your lead capture process.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Albacross

FEBRUARY 10, 2020

As it turned out, 98% of our website visitors weren’t leaving their contact information. De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed. Ultimately, it’s this information that helps us deliver the the right message, to the right people, at the right time.

Ideal Customer Profiles 105

Ideal Customer Profiles Automation De-duplication Lead Ranking 105

SmartBug Media

MAY 11, 2020

Rearticulate which data actually informs your marketing strategy. Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. This is your moment to scrap anything useless. Which data matters?

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Demand generation is a data-informed approach for B2B marketing. Problem #4: Lead Quality Ignorance. Problem #5: Inadequate Performance Measurement.

Top of Funnel 120

Top of Funnel Demand Generation Demand Planning 120

Biznology

AUGUST 26, 2013

Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. Contact(s) information.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

SmartBug Media

MARCH 17, 2020

Search Engine Optimization (SEO) is a dynamic industry that is forever changing to keep up with the modern demands of information seekers. Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. Negative SEO happens.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

LeanData

AUGUST 25, 2021

And, those incomplete data records often contain enough information to provide critical directional insights – enough to problem-solve and make decisions. Wherever your “swamp” begins, use applications to manage its maturation, including normalization, enrichment, de-duplication and more.

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

Biznology

MARCH 6, 2015

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

DealSignal

MARCH 11, 2019

Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Levy is the Principal of GZ Consulting , a market research and competitive intelligence consultancy which focuses on the information services industry.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

Martech Advisor

DECEMBER 24, 2019

Under the GDPR, processing means any use of personal data, including collection, while personal data is any piece of information that identifies or relates to a specific individual (who is known as the data subject). Learn More: Key Insights to Inform the Future of Your CRM. Secure personal data. Scope of GDPR. Update or Delete Data.

CRM 66

CRM Features Privacy Policies De-duplication 66

seo.co

MAY 1, 2022

As a result, the information is still raw. Make sure to get your information from legit sources. Sites like Search Engine Land or Search Engine Journal typically vet their information before releasing it. De-indexing bugs and other glitches. Keyword duplication and cannibalization. Erroneous robot.txt rules.

Google 98

Google De-duplication SEO Keywords 98

Sharpspring

NOVEMBER 8, 2021

Google now penalizes these tactics and will de-rank sites that use them. This means getting rid of any keyword-stuffed or duplicate content, reorganizing your sitemap, implementing responsive design , and streamlining your code to speed up load times. Claim your GMB listing and add local information (e.g. False reputability.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Biznology

MAY 7, 2012

And duplicate content is ever more problematic. You use the research to build your content strategy and information architecture. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. You do the keyword research. What’s the solution?

De-duplication 80

De-duplication Analytics Marketing Websites Wikipedia 80

ClickZ

JULY 22, 2020

The problem of too much data is exacerbated by the proliferation of martech tools that companies use to obtain information from consumers. It can also lead to spending an inordinate amount of time following up on poor quality leads or missing opportunities due to having incomplete or incorrect contact information.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

ClearVoice

SEPTEMBER 5, 2022

Every new Google algorithm update is meant to help searchers find useful information faster, better, and more reliably. Similar to the Google helpful content update, E-A-T ensures users get useful and original information from experts and authoritative sources. Click To Tweet. What is considered “people-first content”?

Google 52

Google Lead Scoring Lead Ranking De-duplication 52

RebelMouse

OCTOBER 19, 2021

Then, we removed requests that were duplicates or where data could be retrieved through other, more efficient methods. This allowed us to decouple the data-fetching phase from the rendering phase, which was causing duplicate requests. Mariano de Simone, Solutions Architect. Our developers also reimplemented our stack.

De-duplication 52

De-duplication Paid Search Agency CMS Development Work Management 52

Hubspot

JULY 27, 2023

They can also update a lead record with additional information, for example, “Add a phone number to Mark Stanley with a note to call on Tuesday as he’ll be in New York.” The above information helps build a script with the highest chance of converting. It’s as important to enrich their profiles with the latest information.

Marketing AI 47

Marketing AI Lead Ranking Budget Programs Work Management 47

Only B2B

NOVEMBER 28, 2019

Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads. Demand generation is a data-informed approach for the B2B marketing. Problem #4: Lead Quality Ignorance. Problem #5: Inadequate Performance Measurement.

Top of Funnel 62

Top of Funnel Demand Generation Demand Planning 62

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40

GreenRope

MARCH 5, 2018

Schedule a regular time to run your CRM's deduplication function and have a staff member review and merge duplicate entries. If you send a lot of email or direct mail pieces or enter a lot of data into your CRM, you should de-dup your data at least once a week, otherwise, you can probably do it once or twice a month.

CRM 40

CRM De-duplication Marketing Management Training 40