Marketing Insider Group

AUGUST 26, 2020

As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. We can use metaphors to highlight increases in website traffic, such as with your content as your vehicle, and your content marketing strategy as the vehicle’s engine. Estimate Your Costs.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Top Rank Marketing

NOVEMBER 13, 2023

So, instead of cramming your blog post full of keywords, write something that is actually useful to your customers and you will be rewarded with additional organic traffic. Research has shown that organic search accounts for more than half of all website traffic. Why put all that effort into your content strategy?

B2B Marketing 133

B2B Marketing Top of Funnel Content Marketing Brand Identity 133

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. The latest release enhances team productivity with mobile access to custom objects and provides advanced insights into team HubSpot adoption.

Enterprise Management 53

Enterprise Management CMS Development Work Management Marketing Management 53

ClearVoice

MARCH 26, 2024

Audience Growth and Retention: It often costs more to get a new user than to cultivate an existing one. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. HubSpot Analytics: HubSpot offers an elite suite of marketing automation tools.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

NOVEMBER 9, 2020

The objective of marketing is to attract, engage, convert, and retain customers. On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. The priority of these dollars was: Adopting new marketing technology.

Marketing Budget 276

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 276

SmartBug Media

APRIL 23, 2021

New to HubSpot’s content management system (CMS)? Migrating to any new CMS or marketing automation system is a challenge. If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. Secure Sockets Layer (SSL) Certificate. Ongoing Updates.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SalesIntel

MAY 13, 2024

Leveraging customer data has become paramount for optimizing your Go-To-Market (GTM) strategy. Customer data encompasses a wealth of information gathered from various touchpoints, offering insights into customer behavior, preferences, and needs. What is Customer Data? Why is Customer Data Important?

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The product team at Hubspot described attribution as surfacing “which interactions a person or group of people took along their journey toward a desired outcome or ‘conversion’ point.”

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

ClearVoice

APRIL 5, 2024

You will also be able to answer the following questions: Which content is generating the most traffic? Create or update your customer profiles. Once you understand what content is the most popular and what isn’t, you can determine who your customers are and what interests them. Update your customer personas accordingly.

Ideal Customer Profiles 52

Ideal Customer Profiles Digital Asset Management Content Work Management 52

Anyword

JULY 26, 2022

This is where customer personas come into play. A customer persona represents your brand’s ideal buyer type (you can have multiple), and creating one helps your team or company as a whole better understand who to target with your marketing messaging. What will you be able to accomplish with thought-out customer personas?

Ad Building 98

Ad Building Marketing Analytics Tools Demographics Paid Search Agency 98

SmartBug Media

NOVEMBER 1, 2023

It acts as the central nervous system of your organization, uniting marketing, sales, and customer success to provide CROs with a comprehensive view of the revenue pipeline and customer journey. Marketing Automation Platform There are plenty of marketing automation platforms out there, but none hold a candle to HubSpot.

Marketing Automation Services 72

Marketing Automation Services Generation Advertising Agencies Paid Search Agency 72

ClickZ

JUNE 15, 2020

Predictive analytics, which uses historical data, machine learning, and statistical algorithms to predict future outcomes, it’s particularly useful for campaign planning and optimization. CRM tools like HubSpot and Salesforce Einstein have AI features like predictive analytics and machine learning built in.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Hubspot

JUNE 23, 2021

Each day, our analytics platforms help us define who our audience is, measure how well we’re tracking them, and determine what strategies we should take on next. And, if an analytics platform is free or affordable to use, that’s an even bigger bonus to teams in SMBs or startups. Why Facebook is Sunsetting Analytics.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Oktopost

JANUARY 11, 2024

It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. Demand generation tools leverage automation technologies to help you understand your customers better and make data-driven decisions.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

SmartBug Media

JANUARY 11, 2021

As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. HubSpot Reporting is one of our favorite tools to use at SmartBug Media, and with HubSpot’s recent updates to these tools, we’re excited to help you get the most out of your marketing.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. There’s always a reason to say thank you.

Social Media 118

Social Media Traffic Top of Funnel Media 118

FunnelEnvy

SEPTEMBER 18, 2023

Without analytics, we know nothing about the prospects behind the clicks. Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. A well-defined buyer persona can improve demand gen by filtering traffic for top-quality leads exhibiting strong buyer intent.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

FunnelEnvy

MAY 29, 2023

For most B2B marketers, Google Analytics (GA) is a foundational part of their stack. Google’s long-running web analytics platform emphasizes universal compatibility, meaning it often serves as the connective tissue between different elements and software applications you use in your marketing. New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

SocialPilot

JANUARY 15, 2024

Video is the new king of content. These stats will help you know how video marketing influences customers. In 2024, video content will make up for 82% of the internet traffic. A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. Here we go!

Statistics 82

Statistics Video Marketing Work Management Paid Search Agency 82

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. So what are the key metrics our content gurus need to pay attention to in the new year? You can track Unique Page Views via Google Analytics.

Lead Ranking 189

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 189

Hubspot

APRIL 7, 2019

Sure, you know Twitter drives a certain percentage of traffic to your website. Or that your specific guest post drove actual leads and customers to your website? In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. What are UTM codes? A Campaign.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

SmartBug Media

JANUARY 31, 2024

If your website isn’t accomplishing that goal as well as you’d like, launching a new website can create new opportunities to generate leads. This momentum not only drives traffic to the site but also converts visitors into potential customers. Also, compelling CTAs are important for a new website.

Lead Generation 69

Lead Generation Marketing Websites Generation Lead Scoring 69

Optinmonster

AUGUST 24, 2023

With the right tools, you can reach a wider audience, retain existing customers, and find new business partners. OptinMonster OptinMonster is the best email marketing tool for effectively converting and monetizing your website traffic. You’ll also get detailed insights and analytics to improve your email campaign.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

Unbounce

FEBRUARY 11, 2021

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. From there, you can create custom reports or view store visit conversion data at the campaign, ad group, ad, or keyword level.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. UTM Medium.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

ClearVoice

MARCH 14, 2024

Measurable outcomes Most email marketing platforms have robust and advanced analytics functionalities that enable users to track the results of their campaigns. For example, you could announce a new product launch through your email newsletter, share the product’s features in-depth in your blog post, and promote it via social media platforms.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

SEPTEMBER 16, 2022

But these days, a more accurate statement is probably: customer experience is king. Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers.

Digital Asset Management 133

Digital Asset Management Paid Content Work Management Marketing Management 133

Hubspot

OCTOBER 28, 2020

Data can help you be a much more successful, analytical marketer who makes decisions based on facts rather than hunches. When I first started working at HubSpot, I'll admit I wasn't the most analytically-minded person. Put the right analytics in place. At least, that's how a lot of marketers feel.

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

SmartBug Media

JULY 25, 2023

Marketers are using AI to target the right customers with the right message at the right time. In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. Look specifically at your ranking for targeted keywords and organic traffic numbers.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98

Hubspot

SEPTEMBER 6, 2023

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. Custom pricing is available for Enterprise.

Enterprise Management 61

Enterprise Management Marketing Automation Services Work Management Marketing Management 61

Optinmonster

OCTOBER 29, 2023

If you want to start a blog that makes money , it’s important to be in the loop with the latest trends so that you’re not missing out on any opportunities to increase your traffic or revenue. General Blogging Statistics 70 million new posts are published on WordPress each month. Around 5% of bloggers don’t have access to analytics.

Statistics 94

Statistics Paid Content Stats Blogger 94

Scoop.it

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. With the rise in competition, SaaS companies must find ways to stand out and win more customers. Leveraging data and analytics Data and analytics play a crucial role in ABM.

Account Based Marketing 105

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 105

Hubspot

NOVEMBER 16, 2020

Additionally, data can provide marketers with insights about their audience and what matters most to both prospects and customers. It also helps marketers earn buy-in from leadership to experiment and test new, innovative strategies for increasing brand awareness and ROI. Monday.com knows the importance of data all too well.

Marketing & Strategy 96

Marketing & Strategy Marketing Strategy Planning Work Management 96

Sprout Social

OCTOBER 25, 2022

Every customer journey begins with the same step. Your audience becomes a pipeline to your most relevant customer in the exact moment their friends and family need your product. The classic marketing funnel looks straightforward but in reality, every customer journey is different and some can be much longer than others.

Brand Identity 127

Brand Identity Branding Marketing & Strategy Eye-Tracking 127