Martech
APRIL 9, 2024
Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”
Customer Experience Matrix
APRIL 30, 2019
Let’s take a break from Customer Data Platforms to do some trend-spotting. I spy with my little eye…privacy systems! Specifically, there's a crop of systems that are privacy-safe alternatives to dominant social, search, email and other common consumer technologies. The implications of this are intriguing.
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Martech
OCTOBER 1, 2022
is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). Nearly three-quarters of consumers rank data privacy as a top value, a recent report by MAGNA Media Trials and Ketch found. In this post we’ll cover: What is privacy in marketing? What is privacy in marketing?
Martech
DECEMBER 16, 2021
Regulations such as the GDPR and CCPA and frameworks such as IAB TCF have dramatically changed the digital privacy landscape — for the better. This creates a challenge for marketers, advertisers, and publishers to respect customers’ privacy while also capturing consent, driving opt-ins, and delivering compelling user experiences.
Martech
SEPTEMBER 28, 2021
Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Apple has similar plans for IDFA, its identifier for advertisers.
Martech Advisor
JANUARY 6, 2020
Privacy challenges, the return of contextual ad networks, consumer engagement measurability and more! 2020 is going to change the media and advertising landscape in huge ways. Privacy Measures Will Continue to Spark New Identity Solutions, Such as Internal DMPs. You don’t have to see Apple’s new “Privacy.
Martech Advisor
FEBRUARY 21, 2020
New consumer privacy regulations and Google’s decision to phase out support for third-party cookies are making it harder for digital marketers to acquire new customers. This is a big change for digital marketers because third-party cookies are the backbone of programmatic advertising. That’s smart.
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