Parse.ly

APRIL 6, 2020

Web analytics tools can help you find the answer to nearly any question you have about your website or customers. Customer analytics tools. General enterprise analytics tools. It’s the most popular solution for web analytics. And if it’s not, you need to know where you can improve it. Enter web analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Vidyard

MARCH 23, 2021

Your video marketing strategy is every bit as important as execution. A video marketing strategy will help you meet your goals and create video content that addresses real business objectives. Developing a video marketing strategy should begin with eight steps. Define Your Video Marketing Goals 2. Contents 1.

Enterprise Management 116

Enterprise Management Work Management Video Marketing Marketing & Strategy 116

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

MAY 31, 2016

Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. At other times, the best ideas may come from research: discovering what are your customers, competitors, and industry influencers talking about online.

Tools 100

Tools Best Practices Enterprise Management PR 100

markempa

AUGUST 25, 2014

Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. Case Study #1 – Local B2B Marketing: 150% boost in lead generation.

Case Study 120

Case Study Case Studies Lead Gen Studies 120

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. They need to receive a "cold call" from you, where you introduce yourself and your services and make your value proposition clearer. second pause) Do you have a moment to talk about your business' call service provider?

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

ClickZ

JUNE 17, 2020

30-second summary: We provide seven examples of enterprise-level providers of AI-enabled marketing solutions as well as case studies for each. Each of these companies are leaders in their respective category, with B2B and B2C organizations each benefiting from their AI-enabled solutions. Category: Digital ad management.

Enterprise Management 137

Enterprise Management Digital Asset Management Marketing AI Marketing Management 137

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. 5% for video) for helping to make business decisions.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Unbounce

JUNE 24, 2020

How often do you reflect on the ways technology changes your life as a marketer? We do our marketing… on the internet.”) Because when marketing meets AI , magic happens. To put it another way, marketing and AI is a love story for the ages. To put it another way, marketing and AI is a love story for the ages.

Marketing AI 145

Marketing AI Enterprise Management Work Management Landing Pages 145

Leadspace

OCTOBER 5, 2016

A conveniently-timed and highly informative Fortune article published last week provides a succinct definition of AI: AI is, in the broadest term, ­applying to any technique that enables computers to mimic human intelligence, using logic, if-then rules, decision trees, and machine learning (including deep learning).”

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Customer Experience Matrix

DECEMBER 30, 2021

The CDP Institute just published its latest Industry Update, our semi-annual overview of CDP vendors with data on employment, funding, locations, and more. There were three pieces of information that stood out: Only four new vendors were added, compared with an average of fifteen in past reports. Download here. Download here.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

SWZD

AUGUST 5, 2019

“This whole marketing world probably started around 150 generations ago when people were sitting around campfires and painting drawings on cave walls in order to tell stories and share experiences. That’s all marketing is, story-telling, about how you overcame something, a challenge, a situation or a problem solved.” About Actifio.

Ideal Customer Profiles 48

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 48

Data Cleaning/CRM Appending

AUGUST 27, 2020

A meeting went wrong, a target not met or database that needs data mining services but we don’t want to go there, for, it can open a can of worms, and you aren’t ready for that conversation yet. As a marketer, you may have a product, service or conversation at hands that you aren’t sure how to deal with. Be upfront.

Conversion 52

Conversion Social Marketing Enterprise Management Tips 52

Content Marketing Institute

APRIL 23, 2018

While it can be tempting to think about measurement only after all other tasks are complete, you should recognize by now how critical it is to have the right data on hand to inform every phase of your content marketing approach. Content Marketing Strategy Essentials. Tracking, measuring, and managing the data.

Lead Scoring 109

Lead Scoring Lead Ranking Enterprise Management Template 109

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Account-Based Marketing. Account-Based Customer Success. Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? Account-Based Sales Development.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

Adobe Experience Cloud Blog

JUNE 30, 2016

Author: Nate Dame One concern I hear over and over from marketing managers and executives is about accurately and objectively measuring SEO progress and ROI. Reporting that your brand now ranks on page 1 for six of your top 10 keywords can be a good excuse to buy the marketing team lunch on Friday, but that’s about it.

Work Management 92

Work Management Lead Ranking Lead Scoring SEO 92

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. The reality is, your marketing department shouldn’t be expected to do it all. marketing Click To Tweet. What is a content agency?

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Heinz Marketing

AUGUST 30, 2019

By Josh Baez , Engagement Manager at Heinz Marketing. The average consumer experiences tremendous marketing fatigue, and with the proliferation of available marketing channels, content formats, and competition, buyers are bombarded from every angle—and the experience isn’t always a positive one. Methodology. Key Findings.

Research 73

Research Budget Programs Enterprise Management Marketing Budget 73

Ambal's Amusings

DECEMBER 8, 2009

Table of Contents and FREE Sample Chapter. Jonathan's experience with white papers is also coupled with over 25 years of enterprise business experience with leading industry innovators such as Apple Computer, Microsoft, Digital Equipment Corporation, and J.D. Edwards Enterprise Software (now a division of Oracle Corporation).

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Contently

SEPTEMBER 28, 2016

At Contently, we’ve developed what we call a content methodology, a process to continuously improve the effectiveness of a company’s content across the enterprise. First, however, it needs that initial torque—a content plan that will guide your first round of publishing. Objectives: What are my content objectives and KPIs?

Planning 60

Planning Top of Funnel Enterprise Management Digital Marketing Funnels 60

Content Standard

FEBRUARY 8, 2016

I had just sent a customer-wide email heralding the updates to our marketing calendar. They couldn’t see workflow status (Assigned, Edited, Submitted) at-a-glance, which meant they didn’t have the visibility to change assignment publish dates. Soon after, one of our customers filed this issue. Do They Need It?

Course 40

Course Product Enterprise Management Work Management 40

Single Grain

APRIL 22, 2021

Or maybe we’re slowly moving away from that period in affiliate marketing. As an affiliate manager, I have an ideal vantage point for evaluating which affiliate marketing strategies tend to work and drive the most sales and which don’t. What Is Affiliate Marketing? Current State of Affiliate Marketing.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Convince & Convert

AUGUST 2, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : Well, just about anything published on grantland.com is about my favorite thing ever. That’s not customer service.

Paid Search Agency 115

Paid Search Agency Advertising Agencies Work Management Enterprise Management 115

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Content Standard

FEBRUARY 8, 2016

I had just sent a customer-wide email heralding the updates to our marketing calendar. They couldn’t see workflow status (Assigned, Edited, Submitted) at-a-glance, which meant they didn’t have the visibility to change assignment publish dates. Soon after, one of our customers filed this issue. Do They Need It?

Course 40

Course Product Enterprise Management Custom Publishing 40

Convince & Convert

JUNE 8, 2012

Read on for a special episode, live at BlogWorld NYC , with insights from Scott and Jim about the future of self-publishing vs. traditional publishing. All of a sudden it’s merger mania, in the social media software business, just in the last few days. What’s left for the mid market? Listen Now. Jim : Yeah.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Brandwatch Marketing

AUGUST 21, 2023

Regardless of their organization’s size, social media management has become one of the core focuses for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of their features and benefits.

Enterprise Management 98

Enterprise Management Social Media Work Management Marketing Management 98

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

APRIL 4, 2017

Sample review: “You no longer need to be a video geek to create awesome videos. Start with a storyboard and script, upload narration (the tool automatically “lip syncs” your voice tracks to characters), choose backgrounds and characters, add a music track from the site’s library, and publish. 1) Animoto. 5) PowToon.

Marketing Automation Services 223

Marketing Automation Services Budget Programs Enterprise Management Video Marketing 223

Hubspot

APRIL 13, 2012

Conducting market research is often the starting point for key components of businesses' marketing and sales strategies. It's what helps you draft personas , clarify your marketing messaging, set product marketing direction, and build your sales playbook. many marketers draw a blank. 1) What do you want to know?

Enterprise Management 28

Enterprise Management Research Marketing Management Customer Surveys 28

Hubspot

FEBRUARY 17, 2016

In an effort to truly leverage that investment in traffic, marketers must use conversion rate optimization, or CRO, to convince said traffic to complete a desired action. The list below outlines a ton of helpful tools for marketers who are looking to optimize their conversion rates. 1) HelloBar. Research Tools. 4) BuzzSumo.

Conversion Rate 28

Conversion Rate Analytics Optimization Research 28

Customer Experience Matrix

JANUARY 14, 2019

(I've also packaged it all in a paper for the Customer Data Platform Institute, available here. Consumer Attitudes: Personalization If marketers hold any truth to be self-evident, it’s that today’s consumers want and expect personalization. These results shouldn’t be read as a reason to ignore customer needs.

Customer Surveys 149

Customer Surveys Marketing Attribution Enterprise Management Personalization 149

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS. Account-based marketing (ABM) targeting. Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Webbiquity

AUGUST 9, 2016

Interest in influencer marketing is skyrocketing. Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. 59% of marketers planned to increase their influencer marketing budget in 2016.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Single Grain

NOVEMBER 20, 2020

Using the best SEO agency software will make the road to client success a lot easier, but you must know which tools to use: too many and your time is wasted learning each new software, too few and your time is wasted by extensive manual labor. Book My Free SEO/Marketing Consultation . What Software Do SEO Agencies Need?

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business.

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Marketing Insider Group

JULY 28, 2020

One of the most central tenets of Agile is to always be focused on delivering value to your end customer (which is one of the reasons it jives so nicely with marketing). In that spirit, our AgileSherpas (myself included) spend a lot of time sharing information on marketing agility with anybody and everybody who’ll listen.

Planning 251

Planning FAQ Enterprise Management Work Management 251