Martech

MARCH 22, 2024

AI tools and large language models (LLMs) are changing the content marketing process, impacting how we conceive, produce and distribute content. For instance, writers can refine AI-generated drafts to inject brand personality, and AI-suggested designs can be customized to perfectly match a campaign’s aesthetic or brand’s visual identity.

Marketing AI 95

Marketing AI Content Marketing Enterprise Management Planning 95

Vidyard

SEPTEMBER 27, 2022

Because there are endless strategies to achieve this, I’ve narrowed them down to the four most important sales enablement best practices—content curation, partnerships, early collaboration, and continuous improvement. Video Benchmarks for Creation and Publishing 1.1 Video Distribution Trends 2.2.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Scoop.it

AUGUST 29, 2019

Content distribution. Content curation adds diversity to your employee advocacy approach and it’s most effective when it: Relates to your employees’ specialties. Sharing relevant, in-depth industry content positions your employees as true experts in their field. Why employee advocacy works with content curation.

Curation 51

Curation Peer-to-peer Paid Search Agency Content 51

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. Posts are published on a strict schedule, making it hard to allocate time for more in-depth, high-value content. “We’d love to help our clients create something similar,” I told him.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Liveintent

JANUARY 12, 2022

Now, while you won’t be able to deliver chocolates, flowers, heart candies, and witty love notes to each customer — wouldn’t that be nice! — This way, you can share the love at scale and increase your chances of sparking a connection with each customer. Custom packages. Here’s how to make it happen.

Advertising Agencies 126

Advertising Agencies Newsletter Opt-out Custom Publishing 126

Liveintent

DECEMBER 7, 2021

Most importantly, have you prepared to win over audiences by advertising alongside the content that’s most relevant to them and your products? Advertisers can choose from a selection of ready-made inventory packages or build their own custom packages — all to maximize scale and relevance. Custom packages.

Advertisements 71

Advertisements Advertising Top of Funnel Funnel Advertising 71

Scoop.it

DECEMBER 28, 2023

From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Brandpoint

OCTOBER 23, 2020

For example, the placement of your media incorporates the timing and frequency of distribution, the targeted audience and more along those lines. The messaging and design aspects include where to direct the audience from the content and any relevant collateral to covey your overall message and give a better feel for the brand.

Media 143

Media Advertising Agencies B2B Thought Leadership Distribution 143

Martech

FEBRUARY 8, 2024

Keywords and positions in SERPs We analyzed why this article could take off, and one of the reasons is that when we published it, we already had up to 15 articles and a robust link-building strategy focused on “appointment setting” anchors. You can even convert them into paying customers in the long run. This is about priorities.

Top of Funnel 115

Top of Funnel SEO B2B Paid Search Agency 115

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. Creating stand-out content that is relevant, engaging, and useful takes an incredible amount of time, expertise and money.

Marketing AI 81

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 81

Inbox Insight

MARCH 15, 2023

By leveraging the audience of other publishers and third-party providers, content syndication can help content creators reach more people and grow their audience, while increasing content visibility, boost SEO rankings, and drive more referral traffic. Reading time: 4 minutes What is B2B content syndication? Source 5.

Lead Scoring 52

Lead Scoring Lead Ranking Content High Quality Lead 52

Scoop.it

APRIL 13, 2023

Also, make sure to learn your target audience inside out: You need to know what they want to come up with the relevant content for them. For that: Optimize titles with keywords but ensure they are relevant to your video topic. Your video description should include relevant keywords too. No one likes click baits, you know.

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Liveintent

DECEMBER 21, 2022

Google delayed third-party cookie deprecation yet again, presenting publishers with additional runway to better prepare their business operations for the tremendous disruption that awaits. While Google certainly can delay once again, publishers mustn’t sit idly by. 2 – Build a unified customer view.

Advertising Agencies 62

Advertising Agencies Custom Publishing Newsletter Acquisitions 62

Contently

MAY 8, 2019

Customers don’t want to be bombarded by annoying sales tactics. Marketers can’t assume that sellers will know where all relevant content lives. The suite consists of four parts: Content portals – For publishing, curating, and distributing assets into a central hub that internal teams can access.

Work Management 141

Work Management Marketing Management Content Marketing Paid Search Agency 141

xiQ

MARCH 28, 2018

As a thought leader, you are a disseminator of consistently relevant, high-quality information to establish your (personal) brand and stand out as a leading influence and authority in your field. Creating stand-out content that is relevant, engaging, and useful takes an incredible amount of time, expertise and money.

Marketing AI 62

Marketing AI B2B Thought Leadership Lead Scoring Lead Ranking 62

Scoop.it

MARCH 18, 2021

You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. These are the center of your content curation strategy. Enrich your curated content with insights. Select the topic you’re curating to. feature that lets you set up your own customized feed of content.

Process 53

Process Optimization Curation RSS 53

Brandpoint

MARCH 26, 2020

1: Don’t be political if your product isn’t Some brands are known for taking a political stance, using curated strategies that thoughtfully connect their product to key messages that resonate with their audience. When looking at distribution tactics , think about how you can target by categorization such as age, gender and interest.

Paid Content 136

Paid Content Paid Search Agency Planning Content Marketing 136

SmartBug Media

SEPTEMBER 8, 2021

Google can’t interpret the video content on its own, but with a transcript, it can understand what your video is about and when it’s relevant to searchers. You’ll also want to consider your distribution plan when it comes to making your video inclusive. Provide a text-based rendition of the video. Utilize structured data.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

nDash

JULY 26, 2022

While companies that have a blog to publish company news as an afterthought often fail to see significant results. Everyone is experimenting to find the right mix of channels, content, and distribution to fit their audience and achieve their specific goals. Content Marketing Strategies & Their Importance. how you’re going to do it.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy Content Marketing Planning 52

ClearVoice

JANUARY 26, 2024

Marketing is the tip of the spear for driving growth and new customer acquisition. But remember one simple truth — with content marketing, you invest once and get a lasting asset base that consistently attracts and engages your target audience and customers alike. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

ConvertKit

OCTOBER 21, 2020

It’s no wonder: email newsletters are fast to put together, cheap to distribute, and you’ll never have to worry about gatekeepers or fickle social algorithms again. Should I send curated links, or write something new every week? Great email newsletters are relevant. Finding the perfect idea for your email newsletter, though?

Newsletter 106

Newsletter Examples Curation Marketing Budget Creation 106

Content Marketing Institute

JANUARY 25, 2019

I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 3 New Content Distribution Tech Trends to Embrace Now [Tools].

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

SocialPilot

MARCH 12, 2024

In this blog, not only are we going to tell you what a perfect integrated marketing campaign should look like, but also provide relevant examples to illustrate the point further. In 2018, The New York Times published a simple video demonstrating the clarity of news production in its office. What is an Integrated Marketing Campaign?

Paid Content 82

Paid Content Campaigns Examples Advertising Agencies 82

seo.co

NOVEMBER 28, 2022

content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. New Mediums For Content Marketing. User-Generated Content.

Advertising Mediums 98

Advertising Mediums SEO Top of Funnel Peer-to-peer 98

Strategic-IC

JUNE 25, 2019

8 Top Content Tools for Content Creation, Distribution and Measurement. This means that your marketing campaigns will be backed by intelligence, helping you to select the most appropriate buyer-stage (and topic-relevant) content to campaign into your accounts. Manage and Publish with a Content Management System. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

xiQ

MARCH 21, 2018

xiQ’s AI-powered Workbench curates millions of content sources and lets you create custom content for distribution to prospects, customers, partners and account teams – IN MINUTES! Publish In. AI Enabled Curation. Personalize Customer Engagement. Publish in Minutes. Ai Enabled.

Lead Ranking 48

Lead Ranking Enterprise Management Thought Leadership Lead Scoring 48

KoMarketing Associates

JUNE 28, 2018

To them, content marketing is: “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” (The But they also refer other customers. Then there’s customer service.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this remote-focused world, it’s up to you to ensure that the customer engagements you were having face-to-face continue seamlessly, even when you’re a city, country, or continent away.

Template 73

Template Video Marketing Work Management FAQ 73

BenchmarkONE

MARCH 4, 2021

Publish Original Content. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch.

Small Business Marketing 70

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 70

Optinmonster

FEBRUARY 8, 2024

Are you looking for the best content curation tools? That’s why a content curation tool is so important. That’s where content curation comes in. What is content curation? And the best way to do content curation, as a digital marketer, is to use purpose-built content curation tools to help you do it.

Marketing Automation Services 82

Marketing Automation Services Curation Enterprise Management Marketing Automation 82

ClickZ

FEBRUARY 7, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. When customers share their enjoyable experience or outstanding service, their reviews are more likely than ads to impact new buyer behavior. Customer experience.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

PureB2B

JUNE 7, 2016

These days, customers and businesses generally see corporate blogs as credible sources of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Content Curation Sites.

Traffic 62

Traffic Top of Funnel Curation Content 62

Content Marketing Institute

JUNE 25, 2018

Here’s how we did it for one project: Published post monthly rounding up the brand’s mentions in blog articles and videos. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. Publish a monthly roundup of your brand’s mentions in articles & videos, says @SEOSmarty. Click To Tweet.

Branding 102

Branding Brand Identity FAQ Content 102

Scoop.it

DECEMBER 21, 2023

Ready to level up your content curation game? 🚀 Whether you’re a seasoned content curator or just starting out, there are several strategies you can use to save time finding, editing, and distributing content. Follow these tips and tricks to curate like a pro and engage your audience with valuable insights.

Curation 82

Curation Effectiveness Marketing & Strategy Content 82

Anyword

APRIL 4, 2019

In the wake of ongoing Facebook changes, we launched The Keywee Facebook CPC Tracker to provide publishers with monthly updates on Facebook CPCs and industry trends, based on analysis of data from over 500 publishers. Every month we release new data along with relevant insights on content distribution. March Recap.

CPC 40

CPC Cost Per Click Facebook Budget Programs 40

BenchmarkONE

MARCH 4, 2021

Publish Original Content. Lots of small businesses use LinkedIn to share curated industry news, but in addition to that, you should also be creating and sharing original content. By utilizing LinkedIn’s article publishing tool, you can reshare articles you’re writing for your company blog, or you can create new articles from scratch.

Small Business Marketing 52

Small Business Marketing Linkedin Sales Qualified Leads Lead Scoring 52

flux.la

AUGUST 11, 2020

Business moguls, media personalities, and customers all-alike can find something tailored for them. Customers can learn where to find services they need, and businesses can identify where their target groups hangout and work to infiltrate those sites. You’ll also learn how and where to best connect with your customers.

Paid Content 52

Paid Content Social Media Media Branding 52