Remove long-tail search-engine url
article thumbnail

Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. SERP features are all the little widgets of information Google (or Bing) can put into the search results. What is a “Zero-Click Search?”. What Are SERP features?

SERP 295
article thumbnail

Paid Search Basics for B2B Marketers

Launch Marketing

When it’s developed, monitored and managed properly, paid search can be a critical component of the success of any integrated marketing campaign. To get you started on beginning a paid search campaign, we cover some of the basics. The right keywords are specific, relevant and commonly searched.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Is Organic Traffic and How Does It Work?

seo.co

Position and Click-Through Rate (CTR). + Search engine optimization (SEO) is one of the most popular online marketing strategies for a reason: it’s incredibly efficient. One of the most important concepts associated with SEO is organic traffic—the number of people visiting your site from search engines.

Traffic 109
article thumbnail

Empower Your SEO and Digital Marketing Strategy with Data

Anyword

Improved search visibility on Google, both locally and internationally (if that’s what you’re optimizing for). The first page of Google search results gets 90% of the traffic. After you’ve identified your target market, it’s time to research which keywords they are using to search for businesses like yours.

article thumbnail

Google Search Console Keyword Ranking: Why SEOs Love It

Directive Agency

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . That’s where the Google Search Console comes into play. Google Analytics and Google Search Console are different, and you need both. .

article thumbnail

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

Conductor

SEO stands for search engine optimization. SEO includes anything done to a website for the sake of search rankings, which might include researching keywords and placing them strategically within a page, optimizing a page’s structure,, or using certain redirects in a site’s url hierarchy. What are the pros of paid search?

SEM 68
article thumbnail

Featured Snippets: How to Increase Your Organic CTR

Outbrain

Google is forever optimizing its search algorithm. If you’ve searched for any question in the past year—like “ how to… ”—then you’ve likely seen a featured snippet. Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Featured snippets are eating up the search traffic.

CTR 50