Convince & Convert

DECEMBER 15, 2023

Gone are the days when SEO was important just for the SERP. For example, keyword research tells you that the search volume and competition are high for “personal branding” and relatively low for “personal branding for black entrepreneurs.” Maximize your marketing efforts by optimizing for SERP and social media, both.

Social Media 158

Social Media SEO Cost Per Click Media 158

Kevin Indig

OCTOBER 3, 2023

Using clicks in ranking can mean a lot of things: CTR, long clicks, pogo-sticking (clicking on lots of search results until you find what you want), etc. Gary Illyes confirmed that Google uses clicks to display SERP Features at the SEO meetup in SF. Where and how does Google use clicks? Ranking signals don’t exist in isolation.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Moz

SEPTEMBER 9, 2019

Posted by Luca-Bares Click Through Rate (CTR) is an important metric that’s useful for making a lot of calculations about your site’s SEO performance, from estimating revenue opportunity, prioritize keyword optimization, to the impact of SERP changes within the market. Let’s take a quick step back. Step 1: Pull your data.

CTR 53

CTR API Impressions SERP 53

Kevin Indig

OCTOBER 30, 2023

  SERP dynamics.  Watch the  Watch the percentage change in impressions, clicks, CTR, active pages, and ranking in dynamics. View the performance of all the keywords, new and lost keywords, zero-click keywords, along with winners and losers (by impressions, clicks, CTR, and positions).

Brand Identity 106

Brand Identity Branding CTR API 106

Conductor

JANUARY 24, 2020

On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). Let’s say that this move kills CTR for URLs in the featured snippet box. Because for what I can see from this example, it does. Will this negatively affect CTR?

Features 111

Features SEO CTR SERP 111

seo.co

SEPTEMBER 4, 2022

Title tags are a perfect example of this. Google sends out bots to evaluate title tags, among other meta elements, to determine the purpose of the page, the type of content that will be found on it, and how it should rank in search engine results pages (SERPs). Headlines and click through rate (CTR) optimization.

Tagging 97

Tagging SEO SERP Keywords 97

Navigate the Channel

DECEMBER 20, 2023

Expanded SERP Real Estate: Dominating the search engine results page (SERP). Pay attention to click-through rates (CTR), conversion rates, and cost per click (CPC). For example, update your ad visuals and messaging for holidays or special events. Tracking Ad Performance: Monitor CTR, ad positions, and conversion rates.

Lead Ranking 65

Lead Ranking Lead Scoring Long Tail Marketing Cost Per Click 65

KoMarketing Associates

MAY 25, 2022

For lead generation, we recommend focusing on search ads, which show up in the SERPs, not on partner websites. . For example, instead of targeting something like “best CRM,” which indicates the lead is still comparing options, target a phrase such as “best CRM for subscription services” or “[brand name] GDPR compliant”.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Conductor

NOVEMBER 22, 2021

Here’s a full rundown on everything you need to know to optimize your meta tags, including examples and best practices. It’s the preview text that the user sees on the search engine result page (SERP). Meta tags are the first impression someone has of your page on a SERP. Search engine results pages (SERP).

Tagging 110

Tagging SEO SERP Lead Ranking 110

seo.co

JULY 6, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Work Management Google CTR 111

Atomic Reach

MAY 14, 2019

PPC puts you at the top of the SERPS which is vital to have a thriving online business as 75 percent of users never get past the first page of the SERPs. 41% of all click-throughs in the SERPs go to the top 3 results. Around 52 percent of online shoppers click on the paid ads that display at the top of Google's SERPs.

PPC 110

PPC Paid Content Cost Per Click Statistics 110

Kevin Indig

SEPTEMBER 11, 2023

Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem. 🧩Example : Leadership asks you for a bottom-up forecast of SEO traffic for 2023. Forecasting should include scalable and unscalable SEO levers.

Forecasting 114

Forecasting SEO Microsite Domain 114

Outbrain

JUNE 18, 2018

Here’s a quick example of a featured snippet for the search term: “ How to make French toast.”. Having a quick overview at the top of the search engine results page (SERPs) is great for the customer. 1 spot as the most desirable and profitable area on the SERPs. 1 spot as the most desirable and profitable area on the SERPs.

CTR 50

CTR Features Organization SERP 50

Moz

FEBRUARY 4, 2020

So, let's dig deep into some examples and the implications for SEO. In the past, we treated Featured Snippets as stand-alone SERP features — they were identified in our "SERP Features" report but were not treated as organic due to the second listing. Here's the same SERP from January 23rd. What does this mean for Moz?

Positioning 72

Positioning De-duplication CTR SERP 72

seo.co

JULY 28, 2020

Position and Click-Through Rate (CTR). + Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). For example, do you want to avoid competition by targeting local keywords, or compete on a national level? Position and Click-Through Rate (CTR).

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Moz

SEPTEMBER 7, 2020

In this post, the examples use Ryte Search Success because it makes it much easier, faster, and more efficient to work with that kind of data at scale. So, naturally we come across many patterns that give a higher indication of what’s taking place on the SERPs. Below you can see one of the clearest examples of a core update.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

ClearVoice

AUGUST 6, 2021

Featured snippets are a type of search engine results page (SERP) feature that may appear at the top of an organic search results page—typically the first. That means getting featured will put your brand name and a link to your website in position zero, but it won’t put you onto the SERP twice. Examples of featured snippets.

Features 72

Features Google SERP Click Rate 72

Matchcraft

JANUARY 15, 2020

You can see them highlighted in red in the example below. Below are some benefits of using sitelinks: Increased CTR – Enabling users to directly access pages of interest on the advertiser’s website, can lead to more clicks. According to Bing , the CTR may increase by 30%. . They appear below the main website URL.

CTR 81

CTR Paid Search Agency Advertising Agencies Mobile Advertising 81

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Method and Metric

APRIL 3, 2020

Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP). Here’s an example of searching for the local weather forecast. Now, the query is answered right in the SERP with organic listings below it.

SERP 69

SERP Forecasting CTR Lead Ranking 69

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Optinmonster

JANUARY 29, 2024

Check the “Performance” section to see the total number of clicks to your website from SERPs (search engine results pages). Click-Through Rate (CTR) This content metric calculates the ratio of users who click on a specific link to the total number of users who view the link. Email marketing tools (e.g.,

Paid Content 106

Paid Content ROI Content Marketing Marketing Analytics Tools 106

The Lead Agency

NOVEMBER 27, 2019

We definitely believe that using Google Ads alone is not enough for your site to see a boost in its results on the SERPs. Analyse Your Click-Through Rates (CTRs) An ad with a high Click Through Rate (CTR) will typically be well written, or contain something compelling that drives a searcher to respond.

Paid Search Agency 87

Paid Search Agency SEO Google Ads 87

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. CTR (Click Through Rate).

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. To explain further, let’s use an example scenario. An exclusion list containing current customers for example.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

LeadSquared

FEBRUARY 4, 2021

But we could see that webpages/articles that are indexed (not ranking in top 10 position) for those keywords start appearing in SERP. For example, the following is the audience categories in Google Ad Preview & Diagnosis Tool. If you bid on ads, people will see your relevant web page in the SERP. The answer is simple.

Organization 52

Organization Google Ads SERP 52

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . See Existing CTR For Keywords & Pages . See how to increase your CTR. . That’s where the Google Search Console comes into play.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Hubspot

DECEMBER 22, 2020

For example, the restaurant POS software, Toast, is bidding on "phone systems for restaurants" but they don't sell phone systems! For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Let's examine another example of a keyword trap.

PPC 101

PPC Work Management SEO Top of Funnel 101

ClearVoice

AUGUST 13, 2021

Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. Bottom Google ads are search engine results page (SERP) snippets that appear at the bottom of the search results page, underneath organic search results. What are bottom Google ads?

Google 52

Google Ads SERP Landing Pages 52

Scoop.it

MARCH 2, 2023

For example, while a fashion brand might gain a lot of success off Instagram, an IT company might get the most ROI out of LinkedIn. An example of this can be seen on their page. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action).

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Martech Advisor

NOVEMBER 1, 2019

This is an example of native advertising. In this section, we’ll expand on these native advertising channels and look at the eight types of ads along with an example for each. Image Source: SmartyAds An example of an in-feed ad. An example of a Social Media Native Ad on Facebook. In-feed/In-content Native Ads.

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here. Win SERP features.

SEO 64

SEO SERP CTR Click Rate 64

Marketing Insider Group

MARCH 2, 2021

Here’s a simple example of a buyer’s journey for a content manager, Nora, looking for outside help to make her job more manageable. Include things like average search engine results page (SERP) position, monthly traffic and leads, and click-through rate (CTR). Nora needs to find a way to produce a lot of content fast.

Analysis 315

Analysis Top of Funnel Work Management Lead Ranking 315

Scoop.it

JANUARY 4, 2022

Content related to search queries get higher chances to show up on SERPs, driving organic traffic and increase your site visibility. That’s why having an SEO strategy that places you high up on page one of SERP is very important. This can hugely impact CTR. Google Ads. Now, they can show up at the bottom of the page.

SEO 52

SEO SERP Lead Scoring Lead Ranking 52

Moz

SEPTEMBER 27, 2020

It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there. Your content isn’t as up-to-date.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

DECEMBER 17, 2019

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

SERP 97

SERP Ideal Customer Profiles SEO Click Rate 97

SmartBug Media

JULY 16, 2021

Taking Your Video SEO to the Next Level (with Real-World Examples). A quick example: You own an ice cream shop, and one of your goals is to increase sales on your homemade ice cream product. Look at your existing videos—what’s performing better from a CTR perspective? Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105