FuboTV reports big ad gains from Unified ID 2.0
Martech
OCTOBER 4, 2022
One e-commerce retailer with a large CRM data set also reported that cost per action (CPA) was reduced nine percent on the part of the campaign using Unified ID 2.0,, and that return on ad spend (ROAS) was improved by 14% higher than the average performance on their campaign overall. year-over-year. “CTV Get MarTech! In your inbox.
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