How to Determine a Bidding Strategy for Different Types of Ads
Hubspot
AUGUST 28, 2020
Below, let's review the bidding strategies that will drive results when you use Facebook ads and PPC/Google Ads. Another semi-automatic option, this strategy will allow Facebook to choose the bid while you set a target price. This is the price that you'd like to strive for, but Facebook could over or underspend slightly.
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