Sprout Social

MAY 4, 2023

LinkedIn Groups are about building community and fostering relationships. With over 900 million LinkedIn members out there, Groups are a great way to hone in on your area of interest or expertise. Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions.

Linkedin 122

Linkedin Work Management Rules Marketing Management 122

KoMarketing Associates

AUGUST 26, 2020

Does your B2B marketing program include LinkedIn video marketing? LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 87% of LinkedIn video marketers say it’s been an effective channel for them.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

ClearVoice

AUGUST 24, 2021

For freelancers, your professional network is one of the most powerful ways to get work. At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. Optimize Your Profile. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Bad Examples.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

EveryoneSocial

NOVEMBER 16, 2022

I think we can all agree that LinkedIn is the professional social network that helps drive sales, retain customers, build brand affinity, and attract top talent to open job positions. Yet we still see LinkedIn content strategy executed or even neglected today. LinkedIn ). Let’s dive in! Activate Employees.

Paid Content 135

Paid Content Linkedin Ad Building Marketing & Strategy 135

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? I’m willing to bet it’s LinkedIn. As a hub for thought leaders and job seekers alike, LinkedIn is a goldmine for uncovering new leads and talent alike. And LinkedIn employee advocacy is how you reach them.

Linkedin 106

Linkedin Paid Content Tips B2B Thought Leadership 106

Schubert B2B

JUNE 23, 2023

Did you know that 89% of B2B marketers use LinkedIn for lead generation? Of course, all these numbers sound impressive, but you won’t be able to use the platform to promote your business if you don’t know exactly how to find B2B leads with LinkedIn. Ensure that your employees have perfect profiles as well.

Linkedin 62

Linkedin Lead Scoring Lead Ranking Leads 62

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

MARCH 31, 2020

Twitter is generally viewed as the second-best social network for B2B marketing , behind only LinkedIn. In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding.

Twitter 322

Twitter Enterprise Management Business Work Management 322

Webbiquity

NOVEMBER 2, 2021

It’s getting more unusual to see in-person events that are dedicated solely to “networking.” Networking events can seem dull or even desperate, with everyone there treating them as a direct opportunity to boost their career without much effort put into making real, meaningful contacts. Guest post by Erik Bergman.

Social Media 328

Social Media Tips Media Network Marketing 328

Webbiquity

MAY 18, 2021

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.” ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right? .”

Social Media 363

Social Media Twitter Social Marketing B2B Marketing 363

Webbiquity

SEPTEMBER 28, 2021

It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. And how will I do business without my social media network? The Bots Banned Many from Social Media Networks. Know the Rules of Each Network.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Get Started.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

EveryoneSocial

APRIL 25, 2023

If you want to use LinkedIn — the world’s top professional network with more than 900 million users — effectively, you need to understand the LinkedIn algorithm. People across the globe rely on LinkedIn to network, share thoughts, market themselves and their businesses, and find and apply for jobs.

Linkedin 96

Linkedin CAN-SPAM Tagging User-Generated Content 96

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. It is a great place for B2B and B2C marketers to promote their content and build strong connections. Yet, many people don’t get to experience LinkedIn’s organic fame. So, what’s the solution?

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Adobe Experience Cloud Blog

MAY 25, 2018

LinkedIn has always been the social network for business connections and, as such, has maintained a more professional facade of social networking. Since the 3rd quarter of 2016, LinkedIn has added over 60 million members. Over the past year or two, LinkedIn has slowly been adding features that are more social in nature.

Linkedin 134

Linkedin Tools Mobile Advertising Network Marketing 134

EveryoneSocial

JUNE 29, 2022

We make quick judgments and form first impressions upon meeting someone, and research shows that we do the same thing when browsing social media profiles. Today, even before someone spends any actual face time with you, they can view your LinkedIn or Instagram profiles and make assumptions about who you are both personally and professionally.

Ideal Customer Profiles 55

Ideal Customer Profiles Social Media Profiling Media 55

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. I like to stay updated about the changes in the marketing industry and congratulate my peers on their recent accomplishments. And, of course, I love looking at the new and exciting marketing campaigns brands roll out. Traditionally, LinkedIn is a place for B2B marketing.

Linkedin 98

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 98

Webbiquity

AUGUST 17, 2021

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. The reach of each network is as follows: Ø Facebook page 1-2% average. Ø LinkedIn is 2-4% average and. What network wouldn’t, right?

Social Media 360

Social Media Advertising Channels Media Business 360

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development? Psychology and persuasion were a significant part of the curriculum.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why “B2B” Needs to Be Reframed .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. Why B2B sales teams need to be using social media for sales Long gone are the days of sales teams viewing social media as a nice-to-have marketing tool. The main platform for professionals, of course, is through LinkedIn.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Contently

SEPTEMBER 24, 2021

You had to manually navigate to individual profiles to find new updates. The News Feed made Facebook an actual social network. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. As with the News Feed, every other major social network followed suit.

Social Networks 216

Social Networks Social Media Facebook Verticals 216

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. The perfect addition to your marketing team may not be in the same city (or even country) as your company.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. How to Do Social Selling on LinkedIn. The LinkedIn Social Selling Index is a unique metric that offers insight into the success of an individual’s or brand’s approach to social media sales.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot. The Strategy of Content Marketing - Coursera.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Marketing Insider Group

SEPTEMBER 1, 2021

Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of course, its own unique solutions.

B2B Marketing 278

B2B Marketing B2B Thought Leadership B2B Thought Leadership 278

Go Beyond SEO

FEBRUARY 20, 2023

Evaluating which platforms are right for your firm follows a process of gathering data, and beginning with 1 or 2 platforms best suited to your defined goals for content delivery and marketing results. Measure your results against stated goals and course correct as you learn what efforts are most effective for your firm.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

KoMarketing Associates

JULY 2, 2020

The more relaxed nature of social media platforms gives B2B marketers a valuable opportunity to be more approachable and relatable. It gives marketers room to create more engaging, more distinctive creative… and that usually translates into better return on ad spend. A great deal of B2B marketers do use LinkedIn ads, for sure.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Status updates create greater visibility for content marketing assets produced.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Outbound Engine

AUGUST 6, 2020

LinkedIn, like all of the other major social media platforms, looks a lot different today than when it launched. HubSpot found that users checking Facebook, Twitter, and LinkedIn to get their news, business and lifestyle information continues to increase significantly every year. LinkedIn Learning. LinkedIn Events.

Linkedin 60

Linkedin Features Business Peer-to-peer 60

Outbrain

AUGUST 1, 2022

To compete for market share, businesses must have an online advertising presence, and while organic exposure takes many months to build up, PCC ads can get visibility for your business, fast. In the US, the average wage for PPC marketers is close to $50K, and 62% of marketers are increasing their PPC budgets next year.

Paid Content 29

Paid Content PPC Course Best Practices 29

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. A profile alone won’t get you much. Interact (e.g.,

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

Hubspot

OCTOBER 18, 2023

Dan Tyre has gotten upset with me exactly one time over the course of our three-plus-year-long working relationship. And over the next ten years, Dan had stints there, at Groove Networks (where he worked under future HubSpot CEO Brian Halligan), Microsoft, and others. In this case, it was ALI's board of directors.

Hubspot 69

Hubspot Ideal Customer Profiles Profiling Allocation 69

Launch Marketing

OCTOBER 31, 2018

This week we’ll be discussing LinkedIn – a popular social network for professionals to showcase their work history and network with colleagues and peers – and how individuals who work in a B2B setting can leverage LinkedIn to network via LinkedIn Groups. Why Use LinkedIn Groups?

Social Media 57

Social Media Linkedin Media Peer-to-peer 57

Webbiquity

MARCH 13, 2019

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. That’s certainly not always the case, of course. So, this recruiting firm is good at networking: online and in the real world. They Buy Much Faster.

Social Media 206

Social Media Search Marketing Social Marketing Optimization 206