accelerate agency

FEBRUARY 17, 2023

Any marketing campaign should start with a solid plan that sets out what you’re aiming to achieve, how you’re going to do it, the deadline for doing it, and how you’ll measure its success. SaaS marketing is no exception. Skip ahead, if you like: What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Atomic Reach

AUGUST 25, 2021

Getting an influencer to join your marketing campaign seems like a dream come true. Unfortunately, reality is often disappointing and the same could be true for influencer marketing. Most basic guides to the influencer marketing process discuss the influencers’ fees only. INFLUENCER MARKETING AGENCY. TALENT MANAGERS.

Cost 52

Cost Advertising Agencies Enterprise Management Marketing Budget Creation 52

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. A national digital marketing company, SmartBug understands the importance of a digital footprint. Promote your blog on social media. Search Engine Optimization.

Cost 105

Cost Paid Search Agency Planning Work Management 105

ClearVoice

NOVEMBER 8, 2021

Facebook Business Suite (also known as Facebook Business Manager) will help you become a more effective marketer. It is a complex platform, but it has all you need to be an effective marketer on the Facebook platforms, including the following: Campaign Planner. 5 key things to know about Facebook Advertising in 2022. Ads Manager.

Advertising Agencies 118

Advertising Agencies Facebook Planning Advertisements 118

Stevens & Tate

FEBRUARY 1, 2021

New technologies and trends are emerging rapidly and existing platforms continue to evolve, providing more ways to spend your advertising budget. Today’s media plan looks far different than even last year, with more media channels, more devices, and even more opportunities to connect with shoppers. Embrace new ideas.

Budget Programs 69

Budget Programs Advertising Agencies Planning Advertisements 69

Martech

AUGUST 23, 2022

Recent announcements from streaming giants on their intent to introduce lower-cost, ad-supported offerings are shaking up the streaming TV landscape. In a reversal of its initial commitment to keep its service ad-free, Netflix declared its intent to explore lower-cost, ad-supported subscription plans and partnered with Microsoft to do so.

Paid Search Agency 99

Paid Search Agency Ads Advertising Agencies Planning 99

Bionic

JANUARY 20, 2023

As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. You need new tools actually built for today’s fast-moving market.

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

B2B Marketing Traction

OCTOBER 16, 2012

To succeed in social media marketing, your goals must be SMART. Today most businesses have gotten beyond the question of whether or not to have a presence in social media. The plan is essential to successful, consistent execution, because there are a lot of moving parts in social media. What will it cost?

Planning 100

Planning Social Media Marketing Plans Social Marketing 100

Bionic

MARCH 17, 2024

Chasin Says Without AI, Agencies Cannot Compete In a segment of Marketecture Podcast Episode 83 which turned me on to this story, Josh Chasin says, “what’s going to happen is I think that AI is going to immediately have an impact on labor costs.” Some might say it’s a once in a lifetime opportunity to quickly gain market share.

Paid Search Agency 70

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 70

SmartBrief - Marketing

AUGUST 14, 2023

As a lifelong agency guy, I have a profound bias about what activities and marketing disciplines are best outsourced. While it may seem surprising, it’s not that I believe that brands should outsource all marketing. Just run the numbers on cost vs. performance/benefit. Let’s cut to the chase.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Valasys

JULY 12, 2019

Capturing & relying upon the intent signaling of the prospects, the B2B marketers are now in a position to run better-targeted campaigns than ever before, to attract, engage & convert the prospects – leveraging omnichannel marketing. This will open up more ideas and doors for creativity and new practices”.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Bionic

DECEMBER 9, 2022

Let’s face it – TV and radio ads don’t always go as planned. As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Liveintent

AUGUST 3, 2022

Before 2020, direct-to-consumer (D2C) brands were booming, disrupting traditional retail markets with targeted, direct-to-consumer digital tactics. Unfortunately, some of the very same tactics that enabled D2C success are hindering scale and growth, namely performance marketing. Keep reading — trust us. Let’s dive in.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

QuanticMind

JULY 7, 2023

It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. What does that planning entail? And what trends, data, and forecasts are driving your holiday planning needs? The big takeaway?

Trends 52

Trends Campaigns Marketing Strategy Marketing & Strategy 52

Customer Experience Matrix

FEBRUARY 7, 2016

Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. The algorithmic approach is certainly preferred by most marketers, since it is based in actual data rather than marketers' (often inaccurate) assumptions.

Marketing Attribution 120

Marketing Attribution Work Management Marketing Management Marketing Automation Services 120

Mass Analytics

DECEMBER 15, 2022

Marketing Mix Modeling In Simple Words. If you wonder what is Marketing Mix Modeling (MMM), read no further as this is what you should know… Read Our Article. So, what is Marketing Mix Modeling ? Hence it is a useful tool for pretty much any company who invests in Marketing!

Marketing Mix 52

Marketing Mix Marketing Budget Paid Search Agency Allocation 52

Digilant

FEBRUARY 28, 2024

The marketing industry has spilled a tremendous amount of ink discussing the ways in which artificial intelligence and machine learning are and will continue to change how marketers work, from brand strategy and creative ideation to media execution and attribution and measurement. But that’s missing the forest for the trees.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

Sharpspring

FEBRUARY 11, 2021

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something similar.

Growth Marketing 101

Growth Marketing Planning Top of Funnel Marketing Automation Services 101

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Buy 52

Buy Advertising Agencies Media Paid Search Agency 52

Litmus

SEPTEMBER 7, 2021

Marketing leaders often have a love/let down relationship with our marketing technology stacks. Is marketing artificial intelligence (AI) the latest technology that looks great on paper, but fails to meet our expectations? Within our organizations, marketing has perhaps the most to gain from AI.

Marketing AI 81

Marketing AI Paid Search Agency Advertising Agencies Planning 81

Bionic

MARCH 20, 2018

An old mentor always used to say, “prior planning prevents p!$$ He was right about preparing for a military operation, but after I became a marketer, I realize he was right about a lot more… Planning a media budget is one of the first steps in creating an effective marketing campaign. Allocate Budgets.

Budget Programs 40

Budget Programs Marketing Budget Creation Allocation Planning 40

Martech Advisor

DECEMBER 5, 2019

So much time and investment go into the planning, targeting & purchase of media, and yet the simple question of advertising’s efficacy is often relegated to my moments of insomniac musing. . “Do ads actually work?” ” If you’ve ever had this notion bother you at 3 a.m., First, get some data.

Planning 53

Planning Advertising Agencies Optimization CPA 53

Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. According to a recent report from Nielsen , US marketers reallocated 45% of their ad budgets to CTV in 2023. At Choozle, we see agencies and brands going direct to publishers to save a few dollars on the average cost per thousand impressions (CPM).

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

Hubspot

APRIL 2, 2021

The answer is media buyers. When a brand gets a marketing budget, a portion of that typically goes to paid advertising. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Media Buying vs. Media Planning.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

KEO Marketing

JULY 28, 2016

Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. When you start, you will want to plan for at least an hour per day per social network.

Planning 48

Planning Social Media Marketing Plans Social Marketing 48

ClearVoice

JANUARY 9, 2024

While KPIs are applied to many different aspects of a business, for this conversation, we’ll focus solely on marketing KPIs and how you can apply them to your marketing initiatives. Imagine you’ve spent a significant chunk of your content marketing budget creating and implementing a blog strategy. Cost per acquisition.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Management Cost per Acquisition 52

Allocadia

APRIL 3, 2019

This has given us more confidence in our data and helps us more effectively decide where to spend our future marketing dollars.” – Erin Ashcraft, Media Operations Manager. With the help of Allocadia, Learning House reduced its cost-per-acquisition by at least 25 percent across all clients.

Cost per Acquisition 59

Cost per Acquisition Case Study Case Studies Acquisitions 59

ClickZ

FEBRUARY 24, 2023

We’ve combed through the findings from Fospha’s marketing ecommerce report to uncover why Meta has become such a dominant force in the industry. Let’s find out how marketers can capitalize on Meta’s reach to help build their brand identity. Meta has emerged as the only viable option for this.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Digilant

DECEMBER 10, 2020

When it comes to a full service marketing agency , you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Solutions-Focused Services.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Martech

AUGUST 29, 2023

The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data. This surprises most media planners because the creative component is not typically seen as the key variable. Meanwhile, the media planner cuts out the creative versions with the lowest response rate.

Marketing Attribution 94

Marketing Attribution Creativity Analytics Paid Search Agency 94

SmartBug Media

MARCH 23, 2022

The cost of customer acquisition is much higher than marketing to repeat customers. When it comes to retention marketing, it’s also about connecting with storytelling. Customer Retention Marketing is a Proven Win. So, what exactly is retention marketing? Plus, loyal customers bring their friends.

SMS 52

SMS Planning Storytelling Paid Search Agency 52

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Digilant

OCTOBER 20, 2020

Throughout the past year, as consumers adopt new habits in light of changes brought about by the COVID-19 pandemic, new programmatic marketing innovations and tactics have come to fruition in response to the changes in consumers’ lives consumers. . However, three programmatic marketing innovations have stood out among the rest during 2020.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 20, 2020

Throughout the past year, as consumers adopt new habits in light of changes brought about by the COVID-19 pandemic, new programmatic marketing innovations and tactics have come to fruition in response to the changes in consumers’ lives consumers. . However, three programmatic marketing innovations have stood out among the rest during 2020.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Planning Mobile Advertising 52

Digilant

OCTOBER 8, 2020

Omnichannel marketing has proven itself to be more than just a buzzword of 2020. As brands are faced with more diverse buying patterns and higher expectations from consumers, siloed media plans are no longer a viable option. Today, 90% of brands either have or plan to invest in an omnichannel marketing solution.

Advertising Agencies 52

Advertising Agencies Work Management Marketing Management Planning 52