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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation?

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10 Reasons to Invest in Agile Training

Marketing Insider Group

Be it buying a physical product that improves efficiency or putting dollars toward intangible line items like employee education such as Agile training. Business leaders know they need to bring in new technology or train the team on an alternative way of working. Why Invest in Agile Training. Faster time to market.

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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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3 Reasons a Pre-Trained LLM is an Easier Path for your Business

Salesforce Marketing Cloud

So you may be at the point where you’re asking a critical question about your tech stack: “Should we train our own large language model (LLM) or license a pre-trained LLM?” ” It’s an important question and, for the majority of companies, taking the pre-trained LLM path is often the smarter choice.

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Sales Training Software: Transform Sellers into Superstars

SalesIntel

Since digital selling is emerging as one of the new models for marketing and selling products and services, everyone is looking for effective sales training tools to ensure that the company’s selling workforce is well positioned to leverage on the new changes by being armed with digital selling skills.

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8 Applications of ChatGPT for Business: Beyond the Hype

Marketing Insider Group

Companies of all types are constantly seeking innovative ways to enhance efficiency and customer experience, so the potential of ChatGPT in modern business is significant. The tool seamlessly integrates with CRM and email, providing value in sales assistance, training, and personal task management.

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What Does Marketing Management Software Do & When Do You Need It?

Marketing Insider Group

You need to efficiently market your business , and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. In short, marketing management software is a powerful tool that enhances your marketing efforts.