5 Steps to Set Up, Launch, and Manage an Online Display Campaign
AUGUST 31, 2015
Today, there are more than 30, which include paid search, social media, mobile apps, online display and a few dozen more. What is online display advertising? So, what exactly is online display advertising? Why choose display advertising?
63 Digital Advertising Terms Every Marketer Should Know
DECEMBER 15, 2016
A/B Testing : A method used to compare different versions of digital ads or website landing pages in order to determine which one performs better. A typical A/B test for ads involves running the two ads simultaneously and then measuring which version gets a better response from the audience. When running an A/B test, only one element of the ads should be changed at a time. Ad Inventory : Website publishers serve ads to visitors when they visit a web page.
LinkedIn and Twitter Advertising and Marketing Options; A Primer
MARCH 31, 2012
If you’re buying online display for lead generation, you should consider social media advertising opportunities. Below is a basic primer on the options for larger businesses who wish to take advantage and test these channels. Three display units are available. Test and optimize.
V12 Launchpad Combines Prospect Database with Outbound Campaigns
Customer Experience Matrix
OCTOBER 1, 2014
Since then, the company has added tools to help marketers make better use of this data, culminating in 2012 with Launchpad, which combined email and postal prospect lists, delivery services, display ads, and response analysis. Users can send test emails and include seed names.
How to Design a Killer Facebook Advertising Campaign
DECEMBER 9, 2011
This is an excerpt from our new ebook, Beyond the Facebook Business Page. If you want to send traffic to your Facebook Page, is your goal to convert page visitors into fans? Set up a formal campaign that outlines different types of ads that you can split test.