ClearVoice

MARCH 29, 2023

How to increase content conversion rates How to write an engaging blog post Blog engagement metrics to keep an eye on Customers Also Ask Skyrocket content conversions with ClearVoice Why don’t blogs convert? Measurable: Which Key Performance Indicators (KPIs) will you track to measure progress?

Cost Per Click 52

Cost Per Click Content Purchase Intent Keywords 52

Hubspot

AUGUST 8, 2019

Marketers, can we be honest with each other for a second? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. Search Engine Marketing (SEM).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Conductor

MARCH 29, 2022

We’ve written extensively about the strategic value of organic marketing in 2022 , especially as it relates to online shopping. As we enter year three of the pandemic, our analysis provides a birds-eye view of the industry, as well as insights into how brands can adapt to an ever-changing environment. What does this mean?

eCommerce 115

eCommerce Paid Content Features Trends 115

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Paid social stats : Decreased ad CPC by $X by adjusting audience targeting. Celebrate certifications.

Social Media 101

Social Media Template Media Cross-Selling 101

Outbrain

SEPTEMBER 11, 2019

While making mistakes is expected and very human, in the marketing world, mistakes mean loss. As part of the Customer Support Team, my colleagues and I work with marketers from all over the world who operate in dozens of different verticals. You’re basically putting all of your eggs in one basket, which in marketing, can be risky.

CPC 29

CPC Cost Per Click Marketing Analytics Tools Paid Search Agency 29

Metadata

FEBRUARY 6, 2023

Demand gen marketers use Metadata to automate low-value marketing tasks and drive more revenue. Chief Customer Officers (CCOs) use Pendo to reduce churn. Why should your target audience click yours? In this case, the lack of clarity could be the difference between a click and a scroll.

Creativity 52

Creativity Ideal Customer Profiles Paid Search Agency Ads 52

Launch Marketing

NOVEMBER 21, 2018

Author’s Note: the following blog post was inspired from Launch Marketing’s 2018 Digital Marketing Guide: In-Depth Digital Strategy for B2B Marketers. To learn more, follow this link to download your own copy of the white paper and get various digital marketing best practices.

Paid Content 54

Paid Content PPC Cost per Lead Paid Search Agency 54

Parse.ly

OCTOBER 28, 2020

KPIs are performance markers that give you insights into the impact of your content marketing. So, which should you track? We’ve compiled seven KPIs that can help guide your content marketing efforts in the right direction by telling you what content is thriving and what content might be falling short. Specific KPIs to Track.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Sprout Social

MAY 28, 2020

Reporting on your campaign’s performance to your boss, client or other marketers. Whether you’re a brand marketer running multiple campaigns or an agency marketer managing multiple clients, an easy-to-use, turnkey solution that facilitates collaboration, execution and reporting all in one place can work wonders.

Social Media 80

Social Media Work Management Marketing Management Campaigns 80

Directive Agency

MAY 17, 2017

In this post, we’ll look at a few tools to help you create reports, the exact metrics you should be tracking, how to set up a PPC report, and some screenshots of our reports and KPI dashboards. Shape – A great tool to help manage budgets across a number of different advertising platforms. Lower Cost per Acquisition (CPA).

PPC 60

PPC Cost per Acquisition Lead Ranking Budget Programs 60

QuanticMind

OCTOBER 24, 2017

Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. QuanticMind is covering the latest trends and tactics in paid search and digital marketing at SMX East 2017 from search publishers and expert practitioners. SMX East 2017, Day 1.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

DECEMBER 8, 2023

Solid Return on Ad Spend If you read our LinkedIn statistics post, you may recall that 58% of marketers say that this platform produces the best value with regards to Return on Ad Spend (ROAS). B2B Focused : LinkedIn is particularly effective for B2B marketing due to its professional user base.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

Online Marketing Institute

NOVEMBER 8, 2010

Canadian Marketing Blog Welcome to the CMA - Canadian Marketing Association - Blog. This Blog is an initiative of the CMA Digital Marketing Council. All marketing-related topics are fair game: branding , strategy , online, offline, marketing trends, technology , direct marketing , market research.and more.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

SocialPilot

FEBRUARY 13, 2024

Influencer Marketing is a ray of hope for sore marketers’ eyes. More and more businesses are considering influencer marketing to promote their product and services on social media. However, some brands don’t know how to measure influencer marketing ROI effectively. Let’s take you through it all.

ROI 93

ROI Top of Funnel Planning Work Management 93

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Single Grain

JANUARY 11, 2024

This comprehensive guide delves into the art and science of PPC optimization, offering invaluable insights for marketers looking to elevate their ad performance. Regular monitoring and analysis allow for quick adjustments in response to market trends, audience behavior, and campaign performance.

PPC 52

PPC Cost Per Click Paid Search Agency Optimization 52

Single Grain

DECEMBER 19, 2023

As a marketer or SEO expert, you definitely want to accomplish more tasks in less time. Whether it’s fetching all the metadata from a domain within minutes or identifying all the crawling issues of a website without manually reviewing each and every URL, tools have always been the savior for savvy marketers. Updated December 2023.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

MAY 31, 2023

In this post, we’ll go over seven often overlooked features of Google Ads that can help pivot a middling account into a thriving, powerful lead generator for your brand. Your optimization score is like having a bird’s eye view of the entire health of your ad account at a single point in time. Let’s get to it!

Paid Search Agency 52

Paid Search Agency Google Ads Lead Scoring 52

Single Grain

OCTOBER 28, 2019

In the modern marketing era, there is no place for “winging it”. If you aren't measuring something, how can you manage and improve it? It's time to find out which 9 lead-generation metrics you should be tracking and, more importantly, how you can leverage these data insights to grow your business. 1) Click-Through Rate (CTR).

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Hubspot

FEBRUARY 13, 2020

Again, all the free version does for you is generate other keyword suggestions in alphabetical order -- it doesn't tell you anything about search volume or cost-per-click (CPC). Term Explorer offers probably the deepest research reports of any keyword research tool on the market. Best Keyword Research Tools.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Single Grain

JANUARY 31, 2020

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. Get A Free Consultation. 1) SEMrush.

Paid Content 127

Paid Content Paid Search Agency Budget Programs Marketing Automation Services 127

Hubspot

JUNE 30, 2020

Social media is an undeniably powerful channel for marketing in 2020. However, if you're using social media as a tool for organic exposure and brand awareness, rather than just a channel for paid ads, it can be difficult to track the success of your efforts. Social media doesn't just affect marketing.

Social Media 96

Social Media Template Media Contingency Planning 96

Single Grain

SEPTEMBER 19, 2022

When done properly, an analysis is a critical first step for any SEO endeavors that will set you on the right track. With some extra effort, you can bump these up onto page one, and start generating some clicks. Ahrefs offers an estimate for cost-per-click in paid ads for each keyword, which could be helpful.

Analysis 144

Analysis SEO Lead Ranking Lead Scoring 144

Marketing Insider Group

OCTOBER 23, 2023

A staggering 47% of marketers emphasize researching their audience to ensure content success, yet many pieces still fail. You also need to make sure it’s landing in front of the right set of eyes. MIG uses Zemanta for its impact on search rankings, expansive reach, AI optimization, cost-effectiveness, and contextual promotions.

Paid Search Agency 217

Paid Search Agency Cost Per Click Ads Lead Scoring 217

Sprout Social

NOVEMBER 22, 2019

If you’re a marketer, you know this all too well. But despite the grumblings of consumers and marketers alike, Facebook is booming right now. According to a recent report by Facebook management, the platform saw a significant increase in revenue (29% year-over-year), ad impressions (37%) and overall engagement during Q3 2019.

Budget Programs 141

Budget Programs Facebook Analytics Tools 141

Single Grain

MAY 6, 2021

An SEO report is essential for the following reasons: Your clients can track the efforts that you or your team are making to improve the organic performance of their website. Ranking reports are a great way to keep an eye on competitors so that you can make proactive changes on the website before the rankings decline sharply.

Template 145

Template SEO Lead Scoring Lead Ranking 145

Single Grain

APRIL 20, 2023

The audit aims to offer a detailed campaign analysis of your ad spend, growth in search results, and keyword strategy and looks at various metrics, such as click-through rates, conversion rates, cost per click, and ad relevancy. This PPC audit tool helps you analyze Google Ads’ and Microsoft Ads’ performance.

PPC 52

PPC Budget Programs Paid Search Agency Optimization 52

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. tracking accuracy got all messed up. If the cost per acquisition is higher than your CLV, then you may have been paying too much for your customers. Instead, you can turn to blended ROAS for a more general, trustworthy view of your marketing performance.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Single Grain

NOVEMBER 20, 2020

If you are an SEO agency owner, then you probably know how challenging it is to track every KPI, prepare customizable reports, and automate redundant tasks. Before we review and discuss the tools, let’s understand what SEO agencies are and what type of software they need to proficiently manage all their SEO activities. Project Manager.

Enterprise Management 52

Enterprise Management Work Management Paid Search Agency Marketing Management 52

DivvyHQ

JANUARY 15, 2019

B2B website performance is not rocket science but as digital marketers, we insist on making it complicated by analyzing website metrics that don’t matter. My goal for this post is to help my fellow digital marketers focus on 10 B2B website performance metrics that tell a story and are actionable to drive website growth.

Marketing Websites 51

Marketing Websites Cost Per Click Lead Scoring Lead Ranking 51

seo.co

FEBRUARY 8, 2023

We typically advise internal link building in the following ways: Focus on your money terms first, using anchor text that aligns with search results, search volume and cost per click metrics that will drive leads and sales Don’t worry too much about over-optimizing for anchor text on-site.

Lead Scoring 98

Lead Scoring Lead Ranking Paid Content Ad Building 98

Brandpoint

JUNE 24, 2021

Were you just in a meeting when someone casually dropped an acronym you’ve never heard and no one else batted an eye? If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2. It will also help you plan and budget your marketing costs. CMI: Content Marketing Institute.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

EveryoneSocial

MARCH 17, 2020

Here are some social media recruiting statistics that should catch your eyes. CareerProfiles ) 70% of hiring managers say they’ve successfully hired with social media. And of course, you must also track your social media results with your recruiting materials. Conversions, cost-per-click, spend, etc.

Paid Content 73

Paid Content Social Media Ad Building Work Management 73

Hubspot

AUGUST 19, 2019

We all dream about that one campaign that just really takes off -- I'm talking about the Game of Thrones of the content marketing world. However, few marketers can say they've created a piece of content so effective that it completely changed the course of their business. Content marketing is a numbers game.

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. Examples: Salesforce.com, Google.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Zoominfo

AUGUST 7, 2018

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. In today’s blog post, we discuss 30 B2B marketing tools you can’t live without. Keep reading!

Marketing Automation Services 178

Marketing Automation Services Enterprise Management Work Management B2B Marketing 178