Metadata

APRIL 21, 2021

Use LinkedIn Lead Gen Forms. Unless you’re running a brand awareness campaign, use LinkedIn Lead Gen Forms. I’ve had multiple companies see a 30-50% increase in their conversion rates just by using Lead Gen Forms. Head of Growth & Marketing @ Correlated. It’s worth it. Meet Breezy Beaumont.

Cost per Lead 98

Cost per Lead CPL Linkedin Marketing Qualified Leads 98

Crimson Marketing

MAY 9, 2013

I recently came across some interesting information on Lead Generation marketing solutions. There are 6 key factors to take into consideration when creating your next lead gen marketing plan outline: 1. Market (aka Audience). Who is your audience and have you targeted them correctly? Movement (aka Response).

Lead Generation 100

Lead Generation Business to Business Planning Lead Scoring 100

Convert

APRIL 29, 2022

In a long sales cycle, the metrics most closely correlated to revenue are lower-funnel metrics. In the B2B marketing context, we often see top funnel (ToFu) metrics such as lead gen, MQLs and SQLs being measured and optimized as a stand-in – or proxies – for the lower-funnel metrics. Here’s why.

Top of Funnel 52

Top of Funnel B2B Marketing Enterprise Management Lead Ranking 52

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Is email a lead gen tactic?” Here is what the data says….

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

Terminus

FEBRUARY 3, 2020

Our goal was also to understand the correlation between organization focus, technology and challenges were correlated with ABM success.These were the key findings we uncovered. . Our prediction for the next decade of ABM is that customer retention will rise as a primary goal as lead generation continues to decline. .

Account Based Marketing 35

Account Based Marketing ABM Correlation Barriers 35

Vision6

DECEMBER 17, 2023

Finding out what relates to customers and what doesn’t can increase the quality of your content and garner more leads. Organisations that prioritise content pieces that correlate with previous sales have a 12% higher sales acceptance rate. Know your leads, and you’ll know how to win them over.

Lead Ranking 52

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 52

SnapApp

JULY 16, 2019

By looking at a percentage of pipeline contributed by marketing leads, marketers can build a reliable measure of how many opportunities became SQLs. This metric is useful because, when broken down over time, marketers can easily correlate specific campaigns to the percentage of the company’s pipeline they contributed during a given month.

Lead Ranking 48

Lead Ranking Top of Funnel Marketing Qualified Leads Webinar Metrics 48

Directive Agency

DECEMBER 18, 2018

At Directive, we focus on the singular metric, new user acquisition, also known as lead generation between both our sales and marketing teams. The reason this is valuable is to illuminate how we think about lead generation and how I can help you learn from our experiences. But what does the sales team call an opportunity?

Marketing Proposals 40

Marketing Proposals Marketing Analytics Tools Paid Search Agency Work Management 40

Buzz Marketing for Technology

MARCH 16, 2010

If you think hard enough you can come up with a list of situations where someone might say: Replace Competitor, Upgrade Competitor, Remove Competitor, or New X System which would correlate to a potential conversation where a sale that is relevant to your brand is happening. Related posts: Why is measuring Lead Gen in Social Media so hard?

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

DivvyHQ

JANUARY 8, 2019

When leads slow to a trickle, it’s not long before sales revenue shrivels. To prevent that from happening, and to prevent ourselves from resorting to desperate, short-sighted lead gen efforts that hurt the brand in the long run, we need to not just measure lead volume, but also find a way to keep lead data front and center.

Work Management 71

Work Management Top of Funnel Cost per Lead Content Marketing 71

Directive Agency

JULY 7, 2017

In fact, most B2B marketers report content marketing lead generation as one of their leading pain points. Because when it comes to B2B demand and lead generation, content is one of (if not the) hardest to track and correlate. Each has a different purpose, from lead gen to demand gen. Why is this?

Ideal Customer Profiles 49

Ideal Customer Profiles Top of Funnel Sales Management Content Marketing 49

Hubspot

JANUARY 13, 2014

Is it optimized for lead gen? Tracking the sheer number of blog posts published in a given time period is easy -- and great for identifying correlations between blogging volume/frequency and other results like traffic and leads. Track how well your blog is contributing to lead and customer generation over time.

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Moz

FEBRUARY 26, 2019

Look to see more of the local and maps space monetized uniquely by Google both through Adwords and potentially new lead-gen models. I recently conducted a small study in which there was a 75% correlation between organic and local pack rank. Local SEO: Google is going to increase monetization. Russ Jones ].

SEO 61

SEO Lead Ranking SERP Lead Scoring 61

Hubspot

JULY 18, 2011

If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?" Landing pages are the bread and butter of lead gen. Businesses with 31 to 40 landing pages got 7 times more leads than those with only 1 to 5 landing pages.

Lead Generation 28

Lead Generation Generation Landing Pages Correlation 28

Hubspot

JUNE 22, 2011

Once you've got a backlog of content, schedule your blog posts (which should be optimized with calls-to-action for lead gen) to publish at the times you'd normally publish content if you weren't taking a vacay. Schedule Tweets and Facebook Posts: Social media can be a powerful lead gen tool. while you're away.

Lead Gen 28

Lead Gen Generation Leads Lead 28

markempa

MARCH 21, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Terminus

APRIL 4, 2019

With the ABM funnel, you won’t be reporting on cost per lead or lead conversion rates –– you’ll be looking at engagement metrics and how those correlate to velocity and won deals. Unlike the traditional funnel, you will no longer be reporting on cost per lead or lead conversion rates, since the focus is on the outcome.

Top of Funnel 26

Top of Funnel Lead Ranking Account Based Marketing Marketing Qualified Leads 26

Adobe Experience Cloud Blog

APRIL 21, 2014

But technological advances and a better understanding of statistical correlations made these old scouting reports obsolete, uncovering hidden gems amongst the player rosters. Some referrals provide great lead-gen but poor closing rates. Don’t just measure the traffic and conversion rate per referral. Others may only benefit SEO.

Allocation 48

Allocation P2P Lead Scoring Lead Ranking 48

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals.

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

markempa

JANUARY 25, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Hubspot

NOVEMBER 17, 2011

A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. The study concluded: " Firms generating 60% or more of their leads online are 2X more profitable than those generating less than 20% of their leads online. ".

Online Lead Generation 28

Online Lead Generation Lead Generation Paid Search Agency Banner Ads 28

Hubspot

APRIL 9, 2015

For B2C companies, there was a steady positive correlation between the number of posts and traffic. Results for B2B companies were a little different -- though there is a positive correlation between more posts and more traffic, the differences in results between each of the different volume categories are smaller. By Company Size.

Advertising Benchmark 28

Advertising Benchmark Companies Custom Publishing Correlation 28

Hubspot

JULY 8, 2011

Calls-to-action are the fuel for lead generation on a blog, and without them, you'll really struggle to make your blog an effective lead gen channel. So what's the best way to make sure the leads keep rolling in over the weekend? New Research: Lead Generation Lessons From 4,000 Businesses. Connect with HubSpot :

Generation 28

Generation Leads Lead Marketing Qualified Leads 28

Heinz Marketing

SEPTEMBER 28, 2020

Is that a coincidence or is this a direct correlation here? But if your team’s having trouble pipeline building, you need to be very focused on lead gen type KPIs for the sales teams, qualified meetings scheduled or opportunities logged, or maybe you’re more middle of the funnel.

Top of Funnel 132

Top of Funnel Work Management Marketing Management Forecasting 132

SmartBug Media

JANUARY 9, 2020

There are few things in marketing that have as direct a correlation as the relationship between publishing fresh, targeted content offers and generating new leads. You need content to convert leads, after all. Better-than-new content. Re-package existing content.

Lead Gen 85

Lead Gen Sales Qualified Leads B2B Marketing Leads 85

Moz

AUGUST 7, 2019

We grew from 19k monthly organic sessions to over 100k monthly organic sessions in approximately 14 months, leading to an acquisition by Outreach.io. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

OCTOBER 26, 2012

As you can see, it's hard to deny there's a pretty strong correlation between the number of landing pages you have on your website and lead generation. Here are four good explanations why the more landing pages, the better your leads number. But why is this so? 1) More Landing Pages Means More Conversion Opportunities.

Landing Pages 28

Landing Pages Buyer Personas Lead Gen Inbound Marketing 28

Zoominfo

JUNE 24, 2020

Traditionally, both scoring and qualifying possible leads require information like: Location Industry Relevance Company size Buyer personas Needs Purchasing power Engagement Behavior. Each of these data points may weigh differently in terms of importance and correlation to close. The Future of Inbound Lead Gen.

Lead Ranking 246

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 246

Adobe Experience Cloud Blog

AUGUST 6, 2009

  It was the web traffic report over 6 months and a stack of 6 month lead gen reports.    We started seeing spikes in traffic that correlated with increased social media activity.  At first we struggled with this and then we had the "ah-ha" moment.    Big article on Monday.

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Act-On

OCTOBER 6, 2023

To entice customers and prospects to opt-in to SMS, consider including an opt-in message in your email and landing page footers and lead gen forms. Something like a loyal customer discount or coupon, or a live event invite to meet the speakers, where you can assess a direct correlation between the messaging you sent and the outcomes.

SMS 182

SMS Advertising Mediums Work Management Marketing Management 182

Hubspot

DECEMBER 29, 2011

3) I resolve to take advantage of my business blog as a lead gen tool by writing tons more awesome, educational posts. Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results. Tweet this resolution! ). Why make this resolution?

Planning 28

Planning Landing Pages Burn Rate Marketing Automation Services 28

SmartBug Media

SEPTEMBER 23, 2020

Luckily there were several great sessions around lead generation this year at INBOUND. Our SmartBug® strategists and consultants have compiled today’s session highlights and are sharing their top insights around lead gen. Here’s our top sessions and their corresponding highlights. John Lawson, ColderICE Media (@ColderICE).

Lead Generation 105

Lead Generation Generation Leads Lead 105

Moz

DECEMBER 11, 2018

3) Google becoming a lead gen agency. At last count, Google’s Local Service Ads program via which they interposition themselves as the paid lead gen agent between businesses and consumers has taken over 23 business categories in 77 US cities. 5) Google is being called the new “homepage” for local businesses.

Marketing Websites 91

Marketing Websites SERP Lead Scoring Lead Ranking 91

Zoominfo

JUNE 24, 2020

Traditionally, both scoring and qualifying possible leads require information like: Location Industry Relevance Company size Buyer personas Needs Purchasing power Engagement Behavior Each of these data points may weigh differently in terms of importance and correlation to close.

Lead Ranking 147

Lead Ranking Sales Management Marketing Qualified Leads Lead Generation 147

NetLine

AUGUST 9, 2023

Look on the bright side: At least it’s not more than the 97% of all lead gen spend that’s wasted.) Statistical models that help marketers find patterns, correlations, and causations between channels and tactics to improve advertising spend. Would he say the same thing if he knew about cookies? And about the Internet?

Marketing Attribution 52

Marketing Attribution Marketing Analytics Tools Marketing AI Digital Asset Management 52

Martech

NOVEMBER 2, 2022

Let me give you an overview of the title/meta-description tags of this post to see the correlation with my keyword research. Give them as many relevant details as possible and lead them to conversion. This is valid both for a site aimed at generating leads (forms, calls, etc.) 3 – Structure the post with explicit Hn tags.

Optimization 100

Optimization SEO Tagging Content 100

Rev

JANUARY 18, 2023

In contrast, lead generation (aka lead gen) focuses more on acquiring new leads and customers. On the other hand, to generate leads, you might create a landing page to capture leads interested in signing up for a free trial of your service. Ultimately, lead gen is a form of demand gen.

Demand Generation Agencies 78

Demand Generation Agencies Demand Generation Ideal Customer Profiles Lead Ranking 78