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Upleveling A/B Testing with AI for Conversion Optimization

FunnelEnvy

AI tools can analyze user data and past test results to suggest promising design tweaks, ad copy variations, or landing page layouts. Think of it as having a data-driven muse to spark your creativity and guide your testing roadmap. Develop & Validate New Insights Say goodbye to brainstorming in the dark.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tighten Up Your TAM Part of the B2B lead generation process is getting to know the audience profiles and behaviors that correlate with sales — more on that in a little bit. Look for an email automation platform that makes it easy to manage lead information, design emails, connect forms, and measure performance.

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The 5 social-first corporate communications skills you need to level up your career

Sprout Social

In Sprout, Listening Topics can be designed using pre-built templates or through custom queries. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. . These days, to get press attention, you have to be creative. .

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What Marketers Should Know About Personality-Based Marketing

xiQ

Personality marketing provides an unprecedented ability to sub-segment people by personality and change the creative, the messaging and indeed the entire sales pitch to resonate with individuals based on how they see the world. So, what do we know about whether personality marketing works in the real world?

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How AI Helped Us Achieve Truly Authentic Influencer Marketing

Atomic Reach

The AI would have to take standard segmentation models that relied heavily on creating patterns around demographics and psychographics and be able to dive much deeper. Carving up a customer map that combines patterns in demographics and psychographics into broad segments doesn’t cut it anymore. What type of content does she love?

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9 tips for designing TikTok marketing campaigns (and examples to show them in action)

Sprout Social

Your TikTok analytics page can give you demographic details about your viewers. With branded hashtags, brands can encourage users to create original content or interact with the company in specific ways designed to increased engagement. Try out creative effects. Get to know your audience. FlipTheSwitch. LearnOnTikTok.

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What Marketers Should Know About Personality-Driven Marketing

xiQ

Personality marketing provides an unprecedented ability to sub-segment people by personality and change the creative, the messaging and indeed the entire sales pitch to resonate with individuals based on how they see the world. So, what do we know about whether personality marketing works in the real world?