seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). If your site has a 2 percent conversion rate and you make $150 on average per sale, the difference between 1,000 visitors and 10,000 visitors is the difference between $3,000 and $30,000 in revenue.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109

Huptech Web

AUGUST 11, 2023

Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? How does it Affect Conversions? You’re eagerly waiting for people to come in and buy things, but all you can hear is the sound of bugs.

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Webbiquity

SEPTEMBER 5, 2017

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. Guest post by Max DesMarais. However, there is one pitfall to all the hard work that goes into ranking at the top organically.

PPC 270

PPC SEO Paid Search Agency Click Rate 270

ClearVoice

APRIL 12, 2022

Conversions : Are you looking for the reader to click to purchase via the content? Research your competitors and notice how their content ranks on search engine results pages (SERPs). Long-tail keyword phrase: golden retriever breeders in Ohio. Short-tail keyword phrase: grocery store.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Hubspot

NOVEMBER 17, 2011

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

SmartBug Media

DECEMBER 19, 2022

Long-tail keywords, such as “labrador retriever puppies near me,” receive smaller keyword volumes. In Moz’s words , “Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Is it your keyword strategy? Your content creation?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Moz

JANUARY 14, 2020

If we take a five-year look-back, we can see the conversion correlation section acts as an accurate predictor of upcoming trends in digital marketing. In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

SmartBug Media

AUGUST 27, 2021

Using the time decay attribution model in Google Analytics will give you better insight into the channels leading your conversion rate. Time decay gives more credit to the action that happens closest to the conversion time than it gives to the initial ad interaction.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

The Lead Agency

JUNE 20, 2019

With SEO, your ultimate goal is to rank well on search engines so that you’re able to drive organic traffic to your site from the search engine result pages (SERPS). How do I Find Long Tail Keywords? It’s quick and easy to find long tail keywords with SEM Rush’s free keyword research tool.

Keywords 67

Keywords Research Paid Search Agency Long Tail Marketing 67

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. Work together to achieve SERP domination. Check out their ad + organic listing, flying high together for the SERP targeting "excel courses.". What's the bottom line? Knowledge cards.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brandpoint

DECEMBER 13, 2018

If your business is not creating content that appears on the top SERPs (Search Engine Result Pages), you could miss out on reaching nearly three-quarters of your potential customers. While conquering topic authority in the SERPs is a great brand awareness play, how are you going to turn those visitors into loyal readers or customers?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

SmartBug Media

FEBRUARY 5, 2020

Blog posts should target mid- to low-volume, low-competition long-tail keywords, while comprehensive resources like pillar pages can go after shorter-tail seed keywords that have high volume and high competition. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Update Old Content.

SEO 87

SEO Tips SERP Content 87

Conductor

NOVEMBER 18, 2021

There’s a variety of benefits to focusing on long-tail keywords while developing a long-term strategy for head terms. In a study, Conductor found that once a long-tail searcher arrives at the website, they convert at a rate more than 2.5x What are long-tail keywords?

Long Tail Marketing 80

Long Tail Marketing Keywords Lead Scoring Lead Ranking 80

Valasys

NOVEMBER 27, 2019

Following the SEO best practices for Landing Page Optimization ensures that businesses’ core bottom-lines such as users’ experience (UX) & the goal of Conversion Rate Optimization (CRO) are achieved. What is an SEO Landing Page? SEO landing pages are simply the landing pages optimized for search engines.

Landing Pages 66

Landing Pages Practices Optimization SEO 66

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. Together, these three tweaks increased their conversion rate by 500%. How Do You Improve Your B2B Conversion Rates?

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Anyword

AUGUST 18, 2022

Increased engagement and conversion rates. A mix of general, branded, long-tail, and local keywords will help you reach the widest audience possible. (The first page of Google search results gets 90% of the traffic. So it pays off to try to get a leg up on your competitors.) Higher emphasis on quality content.

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

seo.co

FEBRUARY 15, 2021

Google Analytics allows you to check your current foreign organic visibility, conversions, and traffic using the following metrics: The languages and countries feeding your website’s organic traffic. The conversion rate for your website’s top languages and countries. Choose A Domain.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

AUGUST 25, 2022

You may have a high conversion rate on your sales page, but if only 3 people ever see that page, you won’t make enough sales to stay in business. As you add new products and services or reposition yourself in the market, you may need to rank for different search terms or long-tail keywords. When Is an Seo Audit Needed?

Traffic 74

Traffic SEO Long Tail Marketing Lead Scoring 74

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Outbrain

JUNE 16, 2022

It does not reflect the conversion rate on your landing page, such as the number of people who completed a form, or contacted your sales rep. Taken by itself, the CTR can tell you how appealing your ad is by how many clicks it generates – but if you are aiming for conversions, not just viewers, then the CTR alone won’t tell you a lot.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Directive Agency

FEBRUARY 28, 2022

Like B2B SEO, this relates to performance in Search Engine Results Pages (SERPs) but it focuses on a broader audience and is not specific to someone at a certain type of business. B2B SEO campaigns are usually tailored to drive online conversions, moving customers through the funnel. Look for high-value, long-tail keywords. .

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

Hubspot

DECEMBER 22, 2016

If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Searchers tend to use very specific “long-tail” keywords, keyword phrases and questions when they’re looking for something. Numbers don’t lie. You may find it’s much easier to rank for these words.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Directive Agency

DECEMBER 5, 2018

Check your search impression share and ensure campaigns with a high percentage also have a high conversion rate. Another top post-click optimization is improving calls to action (CTAs); they have a massive impact on your conversion rate. A strategized CTA can influence user behavior and boost conversion rates.

PPC 45

PPC Paid Search Agency Optimization Click Rate 45

Directive Agency

DECEMBER 5, 2018

Check your search impression share and ensure campaigns with a high percentage also have a high conversion rate. Another top post-click optimization is improving calls to action (CTAs); they have a massive impact on your conversion rate. A strategized CTA can influence user behavior and boost conversion rates.

PPC 40

PPC Paid Search Agency Optimization Click Rate 40

EMagine B2B Blog

APRIL 29, 2019

I would suggest looking for the “low hanging fruit”, long-tail keywords or keywords with lower search volume. Long-tail keywords tend to be longer, lower search volume keywords that can be easier to rank for and are typically more specific to your target market.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Unbounce

SEPTEMBER 16, 2021

Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web. These ads appear at the top of the SERP. billion in revenue from Google Ads alone the year before. Image courtesy of Google.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Marketing Insider Group

NOVEMBER 27, 2023

Measure engagement rates, follower growth, and conversion rates to see which platform is the most effective for your brand. Use analytics to measure the performance of each variation in terms of conversion rates. To understand where your brand stands, run experiments across different platforms.

Planning 233

Planning Lead Scoring Lead Ranking Paid Search Agency 233

Salesforce Marketing Cloud

MARCH 12, 2024

SEO, also known as search engine optimization, is the practice of optimizing your digital storefront to improve its visibility and rankings in search engine results pages (SERPs). Target long-tail keywords: Long-tail keywords are longer, more specific phrases that may be less competitive, but can still generate significant traffic.

eCommerce 52

eCommerce Traffic Organization SEO 52

Hubspot

AUGUST 23, 2012

And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length. Long-tail keywords typically have less search volume than head terms, but they are also less competitive. hence the benefit of targeting long-tail keywords, instead!

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

APRIL 10, 2012

From here on out, we'll refer to this as your listing position in the search engine results pages (SERPs). 3) Conversion Rates From Organic Search - the percentage of visitors who arrived at your site through organic search and completed a desired conversion action, such as becoming a lead.

SEO 28

SEO SERP Lead Ranking Long Tail Marketing 28

Moz

NOVEMBER 20, 2019

Maybe you're looking for long tail keywords, and then you're going to look a little bit on the smaller search volume end here. So let's say Moz is breaking into the conversion rate optimization space. You can really play around with both of these filters. Filter by volume. You can also filter by volume.

Keywords 52

Keywords Research Eye-Tracking Domain 52

Bluetext

MARCH 25, 2020

The differences between these spoken and typed searches may lead to different SERP results, and if your website is not properly optimized for vocal search, you may lose ground to your competitors. Use your main keywords along with related long-tail keywords in the first few paragraphs of the page.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Referral Rock

OCTOBER 9, 2019

And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Finally, we asked marketers, “do you feel adding, updating, or replacing visuals is an effective way to improve your SERPs?” Are long-tail keywords the way to go for companies with low domain authority?

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

Hubspot

MARCH 22, 2012

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. Failing to Perform Competitive Keyword Analysis. It drops to a CTR of 12% in position 2 , and a 9.5%

Keywords 28

Keywords Research Long Tail Marketing SEO 28

seo.co

OCTOBER 7, 2021

Consider the the SERP result for “SEO”: Is it any wonder why you might be having difficulty ranking for a particular phrase? When it comes to your initial focus, especially if you are a startup doing digital marketing , you will want to focus on the long-tail. Online keyword competition is fierce. Content writing.

Keywords 98

Keywords Marketing Budget Long Tail Marketing Research 98