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40 Marketing KPIs Your Team Needs to Track

Zoominfo

The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Business management platforms Data visualizers Business intelligence software. Lead Generation & Qualification. Number of new leads,” is a nice KPI to track, but we can go deeper than that. Customer Experience.

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How to Track User Sentiment vs. User Behavior in Your Content

Contently

Sentiment adds depth to your awareness measurement strategy by shedding light on why your audience might feel a certain way about you (positive or negative). A sentiment analysis can lead to strategic marketing decisions that greatly benefit a company’s bottom line. Take Old Spice, for example.

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Driving Success Through Metrics

SmartBug Media

But companies should also be on the lookout for drops in satisfaction rates—caused by, for example, a product malfunction or clunky UX—which can lead to friction and frustration. This knowledge helps companies effectively manage customer support services, increase customer engagement, and forecast customer churn. Image source.

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Unlocking Customer Retention in HubSpot

SmartBug Media

Analyze Purchase History Exceptional customer support goes a long way toward improving retention. Effective customer retention strategies tailored to customer support prompt, satisfactory resolution of customers’ problems and concerns, which can be achieved in different ways with different tools.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

Some of them are free while others are paid – but all bring in enormous value to the sales process. Sales tools are software and technology solutions that help sales teams automate and streamline various tasks and processes, such as lead generation, customer relationship management, and sales forecasting. What are Sales Tools?

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Customer Engagement Software Pricing Guide

TrustRadius Marketing

Customer Engagement Software can help you improve your customer interactions and support performance. The scores reflect overall feedback from reviewers, including for paid versions that are not considered in this section. You can also execute email campaigns and gauge account health scores to identify churn risks.

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Do You Need to Work with a Lead Generation Company?

PureB2B

Marketing teams spend all their time and effort to find the best sales leads for their company. Without leads, there wouldn’t be any sales, and without sales, companies would not achieve revenue goals. Outsourcing Marketing Qualified Lead Generation (MQL). Marketing professionals know that not all leads are the same.