Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
NuSpark Consulting
JUNE 9, 2012
Like with Google, I am tracking direct conversions along with the view-thru conversions, plus a target CPA. With other networks and DSPs you can negotiate target CPC and CPA, based on dynamic CPM. DSPs optimize the retargeting campaigns in order to achieve the target CPC and CPA. Need more proof? Major Vendors.
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