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How A Content Contingency Plan Can Help You Stay Calm in a Crisis

Scoop.it

Even the best of plans can get waylaid, which is why it’s a smart move to have a plan B. Or a contingency plan, as it’s officially known. But how many have a plan B specifically for content? This is where a content contingency plan comes in handy. What is a content contingency plan?

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Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Vision Edge Marketing

In triathlons the registration list and course are published in advance of race day. Invest time daily, aim for 1-2 hours a day, in research by reading articles, listening to podcasts, attending webinars, participating in a peer group, talking and meeting with customers and suppliers. Plan to Win. Be Proactive. What’s Your Edge?

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11 Tips for Manufacturing Marketers Dealing with the Coronavirus Crisis

Brandpoint

Key to resilience is the development of ongoing contingencies to mitigate against this loss.”. Even if your stores can’t invite customers in, they may facilitate other sales options. Anticipate customer questions. Your customers may not have a clue that your product is still available for sale even when stores are closed.

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Size Matters: Digging in to Employee Counts and Social Media Discrepancies

DiscoverOrg

I’ve looked at everything from Glassdoor employee ranges, how many people are on a company’s benefit plan, and of course, the employee count on LinkedIn. It is a crucial data point for many common sales and marketing activities: segmentation, lead routing, outbound outreach, territory planning, and more. Contently made Inc.’s

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The Responsible Approach to Generative AI

Content Standard

Ensure your solution(s) address: How user access will be securely managed and unauthorized access prevented How data inputs and IP are stored and handled, including for algorithm training What safeguards are in place to protect your brand from misuse and external attacks DO act in the best interest of your customer. The same holds true today.

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5 Key Risk Management Responses to the Coronavirus Pandemic

Biznology

The key is, as you might have guessed, to assess the risks and address them head-on in order to minimize financial losses as well as customer churn. People are not sure what to expect, and you stand to lose a great deal if you don’t communicate with your customers and audience in a timely manner.

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Uncertain times: Monday’s Daily Brief

Martech

“About two-thirds of CMOs said that they’re managing the present, they’re putting out fires right now, and only about a third are looking towards the future, even in a period of time where planning and contingencies are so important, during the global pandemic,” said Penn, citing numbers from Duke University’s most recent CMO survey.