Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. Especially when performance is tied to the ever-changing YouTube algorithm.

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CMSWire

APRIL 8, 2024

YouTube's new labeling tool ensures content integrity and viewer trust in the deepfake era. Continue reading.

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Scoop.it

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

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Youtube Optimization Top of Funnel Marketing & Strategy 101

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

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Martech

APRIL 10, 2024

YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. For YouTube Shopping creators and brands selling products on the platform, these new capabilities and features make it easier to promote your products and increase revenue from older content.

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Marketing Insider Group

DECEMBER 18, 2023

In a world where every click counts and attention spans are shrinking, it’s more important than ever to make sure your content not only reaches your audience but also resonates with them. This isn’t just about throwing content into the digital universe and hoping for the best. Why Zemanta?

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Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. These influential figures can help your brand attract audiences with their engaging content and charismatic personalities.

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Contently

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

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Martech

SEPTEMBER 18, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback.

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Search Engine Journal

APRIL 18, 2023

YouTube updates policies on eating disorder content, collaborating with experts to promote recovery and protect vulnerable viewers. The post YouTube Updates Policies On Eating Disorder-Related Content appeared first on Search Engine Journal.

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Search Engine Journal

FEBRUARY 25, 2022

Not sure if your content violates policy? This guide provides everything you need to know about YouTube and video spam (but were afraid to ask). The post YouTube & Video Spam: A Guide For Content Creators & Marketers appeared first on Search Engine Journal.

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Sprout Social

JULY 5, 2022

Your brand can (and should) leverage YouTube to grow your community, maximize your SEO value and help reach your larger business goals. Use these inspiring, educational and entertaining YouTube video ideas to supercharge your brand’s channel. Behind the scenes” of YouTube’s influence. Shorts quickly gained over 1.5

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Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. One of the latest features by YouTube is YouTube Shorts. What are YouTube Shorts? People are watching—and loving—YouTube Shorts.

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Zoominfo

DECEMBER 19, 2018

While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Now, in cases where they once turned to Google for answers, people now choose to turn to YouTube to find answers in video format. 1. Marketing 360. What more needs to be said?

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Sprout Social

FEBRUARY 16, 2022

The YouTube algorithm is designed to help viewers find videos they want to watch and maximize long-term viewer satisfaction. Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. Here’s what YouTube looks like today: There are now an estimated 2.1 Global ad revenue is 19.77

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Search Engine Journal

JULY 11, 2023

How do you make YouTube a profitable venture for B2B businesses? Find out about how to do B2B YouTube marketing right. The post How To Create A B2B Content Strategy For YouTube [Podcast] appeared first on Search Engine Journal.

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Search Engine Journal

APRIL 3, 2023

Harness the massive traffic potential of YouTube to your advantage with this guide to creating (and optimizing!) your own YouTube channel. The post How To Create And SEO Optimize Your YouTube Channel appeared first on Search Engine Journal.

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Sprout Social

NOVEMBER 17, 2021

With social distancing continuing as the norm, an increasing number of businesses are using YouTube Live to host events, workshops, Q&A sessions and more. In 2020, 70% of people used YouTube to watch online replacements of live events. What is YouTube Live? What are the benefits of YouTube Live? What is YouTube Live?

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Search Engine Journal

MAY 26, 2023

Learn the benefits and effectiveness of different types of YouTube marketing, tools, and use them to your advantage. The post A Beginner’s Guide To YouTube Marketing appeared first on Search Engine Journal. Here's where you should start.

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Zoominfo

JUNE 25, 2018

Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. But can B2B marketers use YouTube to the same effect?

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Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

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Search Engine Journal

AUGUST 11, 2021

Read about the state of YouTube Shorts and some good content creators and examples to check out. The post Which Content Creators Are Using YouTube Shorts (And Why)? It appears that Shorts is gaining popularity fast. appeared first on Search Engine Journal.

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Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

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Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. If you haven’t already, this is your sign to hop on the video content bandwagon.

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Search Engine Journal

FEBRUARY 6, 2023

YouTube Shorts creators can now join YouTube's Partner Program and earn money with their content. The post YouTube Shorts Monetization: How Revenue Sharing Works appeared first on Search Engine Journal. Learn about the requirements and how the revenue-sharing model works.

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Sprout Social

SEPTEMBER 22, 2022

YouTube tags are an important part of YouTube SEO. They help YouTube understand the content of your video and help your video show up in search results. If you’re looking to promote your content to new audiences or show up in more relevant search results, then you need to be using YouTube tags.

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Martech

OCTOBER 16, 2023

YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” Using, AI, YouTube can identify popular videos around cultural moments. YouTube Culture Hub. How it works. Get MarTech! In your inbox.

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Search Engine Journal

JULY 29, 2022

YouTube demystifies the Shorts algorithm in a Q&A video that addresses several of the most common questions creators have about gaining visibility with short-form content. The post YouTube Shorts Algorithm Explained In Q&A Format appeared first on Search Engine Journal.

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Search Engine Journal

JULY 11, 2021

YouTube is adding a new feature to the mobile homepage that’s designed to help users find more content they haven’t seen before. The post YouTube Improves Content Discovery With ‘New to You’ Feed appeared first on Search Engine Journal.

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Matchcraft

MARCH 7, 2023

YouTube has become an indispensable platform for advertisers looking to reach their target audience effectively. With over 2 billion monthly active users , YouTube offers a massive opportunity for businesses to promote their products and services to a broad and diverse audience. The cost of YouTube ads may range between $0.10

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Sprout Social

AUGUST 8, 2022

Looking for YouTube tools? But despite how competitive YouTube is, there’s plenty of attention to go around. People are still glued to YouTube and there are plenty of opportunities for brands. So now’s the time to ramp up your YouTube presence. YouTube editing tools.

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Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

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Content Marketing Institute

MARCH 3, 2021

Yet, that mistake could spell trouble if you don’t use it for your YouTube videos and channel. Continue reading → The post SEO Is Important for YouTube Too appeared first on Content Marketing Institute. SEO incorrectly has become synonymous with Google. Here’s how to do it right.

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Search Engine Journal

AUGUST 17, 2021

YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned. The post YouTube Overhauls Search Results appeared first on Search Engine Journal.

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Sprout Social

NOVEMBER 9, 2021

Trying to figure out how to get more subscribers on YouTube? That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The good news is that there are actionable steps you can take to boost your YouTube subscriber count. Fair question! Think about it.

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Anyword

NOVEMBER 29, 2021

YouTube is a serious tool for business, even beyond advertising. The YouTube audience wants to see more than just Baby Shark, and business is paying attention. From how-to videos to expert content to branded entertainment, businesses are always thinking up new ways to attract shoppers and even B2B traffic. Descriptions .

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Bannersnack

APRIL 5, 2024

7 minutes read If you’ve been on YouTube for a while now, you would probably agree that creating YouTube content is never simple. Being a content creator means that you are investing time, skills, and money into your video content, and you expect that people watch your work and grow your channel.

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