Champion Communications

FEBRUARY 1, 2023

The AI chatbot has sent journalists scrambling to report on everything from students cheating on their coursework to BuzzFeed using ChatGPT to produce more of their second-rate quizzes and content. But, as a PR agency, Champion Communications is interested in whether ChatGPT has a role in PR content creation.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Hubspot

AUGUST 16, 2018

Welcome to the world of public relations. Commonly abbreviated to PR, public relations defines how a company communicates with people. Read on to learn more about public relations, or click below to jump to a specific section. Blog content. Paid media refers to paying to make your content visible.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Hubspot

MAY 11, 2018

If you landed on this blog post, you’re probably considering a career in public relations. Read on to find out if a career in public relations is right for you. What is Public Relations? Public Relations can be boiled down into two main responsibilities: promoting a brand and protecting it.

Public Relations 76

Public Relations PR Press Conference 76

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Marketing Craftmanship

AUGUST 31, 2011

Self-serving Press Release Content Has Killed PR. The origins of the press release are unclear, but in the not too distant past, this communication tool was called a “News Release.” But the news release has lost its franchise as a communication tool, for two reasons: Thanks to technology, news releases became an anachronism.

Public Relations 100

Public Relations Press PR Content 100

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition.

PR 89

PR Public Relations Brand Identity Branding 89

Navigate the Channel

APRIL 3, 2018

This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make creating content a priority. Content creation continues to be an important way for businesses to reach out to the public right where they are at any given time.

Public Relations 50

Public Relations Social Media Guidelines Facebook 50

Schubert B2B

AUGUST 16, 2017

B2B public relations, or PR, is just what it sounds like — relating (connecting) to your public (or audience). It’s the process of securing publicity either for you or for your clients. B2B public relations may seem like its own isolated or separate branch of marketing communications.

Public Relations 54

Public Relations B2B Marketing Work Management Trade Show 54

Marketing Insider Group

JANUARY 13, 2021

While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing , you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within your realm to dictate.

Marketing Management 324

Marketing Management Content Marketing Planning Content 324

Brandpoint

MARCH 14, 2024

Branded content marketing, where public relations and marketing strategies meet, is a great way to create captivating brand stories and engage your audience. In our latest PR survey , 200 PR professionals shared how they promote and distribute branded content to elevate their brand visibility and engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Marketing AI 190

Marketing AI CMS Development Lead Ranking Process 190

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 218

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 218

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play?

Marketing AI 114

Marketing AI Content Marketing Planning Ethics 114

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however.

Marketing Automation Services 116

Marketing Automation Services Tools Marketing Management Social Media 116

SmartBug Media

JULY 4, 2023

One important way to do this is to have a comprehensive marketing and public relations (PR) strategy. Inbound Marketing Approach Inbound marketing is an approach to marketing that focuses on attracting customers through valuable content and experiences.

PR 98

PR Planning Marketing Management Public Relations 98

Navigate the Channel

OCTOBER 5, 2023

In the ever-evolving landscape of public relations (PR), staying ahead of the curve is essential to maintain a positive brand image and connect with your audience effectively. Staying abreast of the latest measurement tools and industry trends is no longer an option but a necessity for achieving success.

PR 65

PR Trends Public Relations Transparency 65

ClearVoice

JULY 29, 2022

.” Fortunately, companies that are prepared with solid public relations and content marketing strategies can leverage various channels to alleviate the issue and help restore public trust. Building a public relations content strategy that can help you weather any storm requires ongoing effort.

PR 52

PR Public Relations Content Thought Leadership 52

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

Traditional B2B public relations is no longer the highest-demand avenue to develop an effective voice for your brand. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Optimize content. Newsletters.

Public Relations 48

Public Relations Tips B2B RSS 48

Brandpoint

APRIL 3, 2024

Trend 2: Harnessing Artificial Intelligence (AI) in Public Relations Artificial Intelligence (AI) is not just another industry trend, but a transformative tool that is impacting every industry. Unleashing AI Insights AI sounds great, but how can you incorporate it in your day-to-day operations? Explore our key survey takeaways!

PR 48

PR Trends Public Relations Ethics 48

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. Brandpoint conducted a comprehensive survey of 200 PR professionals to identify the key PR industry trends and challenges that are shaping the PR landscape today.

PR 62

PR Public Relations Digital Transformation Ethics 62

Martech

MAY 17, 2024

When discussing public relations with startups, the misconception that PR only involves press releases frequently surfaces. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media. You’re told that you need PR, which stands for press release, right?

Press 104

Press Startups PR Public Relations 104

Brandpoint

MARCH 28, 2023

PR and communications professionals find thought leadership content and campaigns to be highly important, but metrics and measurement are a common challenge. Why thought leadership is important in public relations Adding thought leadership content into your PR strategy is becoming more and more a non-negotiable than ever before.

Thought Leadership 62

Thought Leadership High Quality Lead PR Public Relations 62

Webbiquity

JANUARY 28, 2022

Public relations (PR) is a critical component of any business, yet it can be difficult to track the success of PR campaigns. You can track engagement using social media monitoring tools like Twitter Analytics, which will show you how many impressions your tweets are receiving and how many interactions (likes, retweets, etc.)

PR 253

PR Paid Search Agency Marketing Analytics Tools SERP 253

Webbiquity

AUGUST 1, 2023

Image credit: Christopher Gower on UnSplash Organizations may launch brand new websites for any of these or other purposes: To create an online presence for a start-up company; To launch a new brand, product, or tool; To enter a new market (e.g., Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Navigate the Channel

JULY 27, 2023

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. As we delve into the realm of content and database marketing, we’ll explore key insights and recommendations that can help your building product organization thrive in this dynamic digital age.

Database Marketing 65

Database Marketing Product Ad Building Content Marketing 65

B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. If PR can do so much for a brand, why don’t more brands use public relations to begin with? There are a number of myths about public relations. Handpicked Related Content.

PR 238

PR B2B Thought Leadership Advertising Agencies Campaigns 238

Martech

APRIL 11, 2024

Gemini (formerly Bard) and ChatGPT returned similar content in a similar format to my query, “What marketing technologies should a luxury retailer have in their martech stack?” That’s a question I’m asked regularly, likely because all companies are curious about their competitors. It has a summary and is footnoted with sources.

Marketing Automation Services 124

Marketing Automation Services Bundling Marketing Management Public Relations 124

Convince & Convert

AUGUST 28, 2014

Content promotion and distribution, as an industry, is starting to grow up. More and more marketers are finding new and creative ways to ensure their content gets seen by the audiences that matter most to their brands. From native paid channels to influencer outreach, new tactics of content promotion are becoming popular.

Promotion 148

Promotion Brand Identity Branding Public Relations 148

SmartBug Media

SEPTEMBER 25, 2019

In an internet-dominated world, content allows you and your company to do this. A brand image is built by the content a company serves and every path and touchpoint that leads to reaching a sale. It also helps you build content that fits each stage of the journey they take to becoming a customer. Buyer personas and journey.

Inbound Marketing 89

Inbound Marketing Budget Programs SEM Tools 89

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. We’ll also talk about the Sprout tools we use to help our team stay in sync.

PR 79

PR Public Relations Brand Identity Branding 79

Zoominfo

NOVEMBER 20, 2023

Prompted by predictions of massive economic impact and the disruption of multiple industries, professionals in many fields are assessing how this new breed of AI tools will complement and complicate their working lives. From content creation to market analysis, AI tools can help marketers to work smarter, faster, and more effectively.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Hubspot

MARCH 12, 2019

There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. This article will cover lead generation software and tools that help you reduce friction and increase the conversion rate of website visitors to leads. Content promotion.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Martech

MAY 9, 2024

Here’s how this shift could lead to the rise of the “marketing generalist” — a new type of marketer who uses AI tools to rapidly execute campaigns across various disciplines, such as content, digital, branding and more. Content marketing and digital marketing will be eliminated next.

Marketing AI 121

Marketing AI Paid Search Agency Work Management Marketing Management 121

Martech

APRIL 4, 2023

As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. Advances in generative AI will likely affect content creation across the marketing profession, at brands and agencies alike. Why we care. Augmented intelligence.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Ad Agencies Marketing AI 112