Adobe Experience Cloud Blog

MARCH 13, 2017

Author: Ellen Gomes If you’re like me, you follow a set of marketing influencers on Twitter, LinkedIn, and SnapChat, and almost religiously read their blogs for new ideas, fresh perspectives, and interesting content. Customer Centricity Is Key. “The Customer is King.”

Sales Management 126

Sales Management Account Based Marketing Planning ABM 126

Strategic-IC

SEPTEMBER 25, 2018

How can you drive value at every stage of the buyer's journey, with video content? Our Head of Sales, Fes Askari details how marketing and sales teams can use a variety of video formats at different stages to drive value and help both prospects and customers. That's a staggering insight from Forrester research a while ago.

Top of Funnel 54

Top of Funnel Lead Ranking Lead Scoring Video Marketing 54

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

SnapApp

MAY 29, 2018

No matter which way you skin it, an efficient sales process is what fuels the high-growth B2B companies. Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. If done correctly, it can catapult the bottom line.

Sales Qualified Leads 103

Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

Content4Demand

JANUARY 10, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way. Their secret: translated, localized online content.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Outgrow

AUGUST 31, 2022

Why robust marketing is incomplete without honing your writing and focusing on content. Tips for writers to create non-branded, searchable content to attract unfamiliar readers. Competitor analysis in the content industry. Tips for writing high-quality long-form content. Tips for writing high-quality long-form content.

Top of Funnel 52

Top of Funnel Marketing & Strategy Marketing Strategy Advertising Agencies 52

Golden Spiral

MARCH 10, 2022

Your strongest voice in the sales process is not your CEO, your SDR, or even a referral. In the process of creating your solution, installing it, onboarding teams, and service companies who’ve purchased, you’ve learned a ton about the core problem you solve. That’s why they turned to Google to ask their questions.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

Lake One

JUNE 6, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. For example, HubSpot offers sales outreach tools that can replace some tools specifically designed for that. Change Management Plan : Make sure to get all stakeholders on board.

Marketing & Strategy 52

Marketing & Strategy Paid Search Agency Work Management Hubspot 52

Vidyard

OCTOBER 8, 2020

Contents 1. Improve search rankings —websites that make effective use of video increase their likelihood of being ranked on the first page of Google search results by as much as 53x ( Forrester ). Host, manage, and embed video—quickly. The process will look slightly different if you have a free Vidyard account.

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

PureB2B

APRIL 20, 2016

Today, prospects are much more likely to turn to a search engine or a trusted third party source than to a sales person at a specific company. For here is where staged content marketing comes into play. When a buyer is first starting out it’s important that they have the correct type of content to aid them in their journey.

Top of Funnel 62

Top of Funnel B2B Marketing Content Marketing B2B 62

Directive Agency

FEBRUARY 22, 2019

Database marketing is a methodical approach to the gathering and processing of consumer data that is stored and maintained in a company’s database. In many B2B companies, this information can be pulled from marketing automation platforms and customer relationship management (CRM) platforms. What is Database Marketing? Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

ANNUITAS

MARCH 19, 2013

Yes, a lot has been written lately on the use of buyer personas, or how content marketing “starts with the buyer, or the importance of mapping the buyer journey. Yet, according to Forrester , only 14% of marketers align compelling content with buyers’ journeys. At some point, this persona is going to begin the buying process.

Buyer Personas 100

Buyer Personas Buying Cycle Forrester Buyer's Journey 100

Exo B2B

APRIL 11, 2019

Lee was also passing through Montreal a few months ago for a conference on content marketing at Infopresse. On the one hand, we have dissected a dozen if not more, of these rankings published in 2017-2018 to see if some influencers are unanimous, which is the case for some elsewhere in the “social graph” above.

Marketing AI 112

Marketing AI Advertising Agencies CMO Paid Search Agency 112

The Lead Agency

OCTOBER 4, 2017

Similarly, a joint study conducted by WARC and Deloitte Digital , has shown that 58% of CMOs believe that artificial intelligence will be a competitive factor for most businesses within the next four years. The Imperial College of London is studying the applications of deep learning to analyse and predict crime.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Vidyard

OCTOBER 8, 2020

Contents 1. Easily Embed Videos on Your Website Host, manage, and embed video—quickly. While the exact process for this differs somewhat depending on the service you’ve used to design and host your website, the basics remain the same. The process will look slightly different if you have a free Vidyard account.

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

The ROI Guy

NOVEMBER 18, 2014

It is no wonder that sales reps being engaged later in the decision making process, with 67% of buyers having a clear picture of the solution they want befor e sales reps are engaged (SiriusDecisions). But nowadays, you have to go even further than mining publicly available about your prospects.

Peer-to-peer 40

Peer-to-peer Forrester Ideal Customer Profiles Storytelling 40

Sprout Social

SEPTEMBER 13, 2016

Facebook has become an integral part of the marketing process. Let’s look at a case study from Jon Loomer. Know when to push forward with new content and when to bow out. By clicking share, they’ve established a connection between themselves, the content, the company that published it and their network.

ROI 100

ROI Facebook Paid Search Agency Social Networks 100

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Additionally, consider livestreaming some of your content. Every marketer knows social proof is key to making the sale.

Video Marketing 65

Video Marketing B2B Marketing B2B Viral Marketing 65

Heinz Marketing

DECEMBER 31, 2018

Over three years ago Sales Pipeline Radio , began. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. MailTag.io

Top of Funnel 67

Top of Funnel Budget Programs Peer-to-peer B2B Sales 67

Ambal's Amusings

SEPTEMBER 17, 2009

We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Get Content.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Adobe Experience Cloud Blog

MARCH 7, 2017

Though, this year, that isn’t the case at all. Here are a few that I’m particularly excited about: Embrace Customer-Centric Measurement To Optimize Business Performance— Rusty Warner, Principal Analyst, Forrester. Need some tips for embedding metrics within a performance management strategy? This one’s for you!

Advertising Agencies 117

Advertising Agencies Marketo Gartner Paid Search Agency 117

Marketing Insider Group

DECEMBER 22, 2011

“These are a few of my favorite things…” Now that you have that song in your head, let me tell you a little bit about how I come up with some of my blog content. Here is the @ chiefmartec preso on “Content marketing + conversion optimization” from #oms11. Google B2B Team. Jeremy Victor. link] #B2B.

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100

Hubspot

MARCH 15, 2019

You need to research, study, and learn. They include product, price, place, promotion, people, process, physical evidence, and performance. It's not enough to simply set goals and processes. See how each one of those tools can make that process easier or more efficient. Content marketing. It's harsh, but true.

Tips 101

Tips Business Lead Scoring Lead Ranking 101

Metadata

SEPTEMBER 21, 2018

In addition, video can help customers move through the sales pipeline. B2B companies have found that their videos, while viewed by fewer people, are just as important in their sales cycle. Additionally, consider livestreaming some of your content. Every marketer knows social proof is key to making the sale.

Video Marketing 40

Video Marketing B2B Marketing B2B Viral Marketing 40

Martech Advisor

DECEMBER 16, 2019

The customer journey is no longer confined to the process of completing a transaction. In 1957, David Ogilvy wrote a headline for Rolls-Royce that boosted their car sales by 50%. This is where you step in, and your aim is to help your buyers accomplish their goals efficiently, ideally through content. Do What David Ogilvy Would.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Biznology

DECEMBER 6, 2012

In case you didn’t know, I am IBM’s representative to the Google Tech Council, a consortium of B2B tech search engine marketing (SEM) leaders. We meet quarterly at Google’s offices to share best practices and new innovations in SEM. Image via CrunchBase. Why is SEO such an important skill for digital marketing?

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Marketing Insider Group

JANUARY 6, 2020

It may well be the case that you’re keen to get insights or meet a particular speaker in person, in which case you can narrow down your list to the events that this person will be speaking at. Sessions and topics on offer cover content, search, email, mobile, UX, social, strategy, and more. February 13, Dublin, Ireland.

Conference 57

Conference Marketing AI Work Management Marketing Management 57

Industrial Marketing Today

DECEMBER 7, 2010

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. This is because of the prevalent trend of industrial buyers using online resources to go deeper and deeper into their buying cycle before engaging with your sales people. Content is what drives the lead nurturing engine.

Lead Nurturing 60

Lead Nurturing Lead Generation Sales Qualified Leads Marketing Qualified Leads 60

SnapApp

NOVEMBER 1, 2016

Paid media can be a powerful outlet for lead generation and sales – but only when executed in the right ways and in the right places. When people think of paid media, they often think of discovery-based channels like Google and other search engines. Related reading: 5 Examples of Using Interatcive Content in Social Media.

Paid Content 48

Paid Content Marketing Budget Advertising Channels Practices 48

Ambal's Amusings

OCTOBER 15, 2009

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. Before we do, let’s have a quick refresher on what B2B lead generation is and define the different types of sales leads that exist in the B2B world. What Are the Different Types of Sales Leads in B2B?

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Madison Logic

DECEMBER 14, 2023

Smarter Use Cases for Generative Artificial Intelligence (AI) and Machine Learning It’s no surprise that AI and machine learning are the big talking points for B2B marketing predictions. One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

The ROI Guy

JANUARY 25, 2011

Heres our three key takeaway opportunities: 1) Buyer Facilitation versus Selling, 2) Buyers, Fueled by the Internet, Firmly in Control, 3) Most Prominent Inhibitors to Sales Achieving Quota is “Inability to Communicate Value Messages&#. As a result, sales is being invited later into the decision making process, if at all.

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. The fundamental process of SEO remains the same for both B2B and B2C sites.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? After that, make sure you ask your sales team. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52