Marketing Insider Group

NOVEMBER 22, 2021

For years now, the internet has created a massive platform for brands to share content with their target audiences. If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Contently

MARCH 14, 2023

That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO Recommendations for Content Marketers The misconception that you can forsake SEO recommendations in favor of social media marketing is just one of the many myths surrounding SEO. .”

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Blue Flame Thinking

FEBRUARY 15, 2019

Getting your page rewarded with a Google featured snippet appearance is great for visibility and improving click-through rates, especially if it doesn’t already merit a top ranking. Here are four approaches to building pages that are more likely to earn a featured snippet. #1 But, don’t resort to keyword stuffing.

Features 63

Features Google Long Tail Marketing Wikipedia 63

Webbiquity

DECEMBER 27, 2023

With the increasing popularity of voice assistants like Siri, Alexa, Cortana, and Google Assistant, voice search optimization has become a vital element of a robust SEO strategy. Crafting Conversational Content One of the fundamental shifts brought about by voice search is how people interact with search engines.

Optimization 165

Optimization FAQ Mobile Marketing Keywords 165

nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. What is Google Suggest? How Google Trends rank the popularity of the keyword’s suggestions.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Adobe Experience Cloud Blog

JANUARY 9, 2020

Voice search is a technology that allows you to say a voice command to access information on Google and other search engines. Ever since the Hummingbird update , Google focuses on ranking relevant content to each search with more intensity. Google will react accordingly. Tip #1: Obtaining the Featured Snippet.

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Scoop.it

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. To win SERPs in 2023, we need to write content for people but, at the same time, make it look high-quality for search engines.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Brightedge

FEBRUARY 16, 2021

In October 2019, Google released its newest and largest algorithm update since RankBrain – BERT. Google built new software and hardware to make this update happen to better serve your search results and delve deeper into the relevant information you’re seeking. So, does the Google BERT update impact your SEO?

Google 125

Google Long Tail Marketing Keywords FAQ 125

Method and Metric

FEBRUARY 1, 2019

What is Google My Business and Why You Should Use It. Google My Business (GMB) is a free tool offered by Google that allows businesses to control their presence on Google across Search and Maps. With that said, let’s go over the key GMB features in 2019. GMB Features. Google Virtual Tour. Attributes.

Features 75

Features Google Optimization Business 75

Webbiquity

OCTOBER 27, 2020

What’s more, Google reports that 27% (which actually seems low) of the online population around the world is using voice search on their mobile devices. These are the terms that you need to incorporate into your content. Schema helps search engines understand your content better, which means they may rank it higher as well.

Optimization 251

Optimization Marketing & Strategy FAQ Long Tail Marketing 251

Navigate the Channel

SEPTEMBER 7, 2023

With Google’s constantly changing algorithms and the increasing importance of user experience, it’s crucial to explore the role keywords play in contemporary SEO strategies. This approach, however, led to low-quality content and a poor user experience.

Keywords 65

Keywords SEO Long Tail Marketing Lead Scoring 65

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. Articles on business, world economics, and sports also attract readers, but mostly through Google and other long-tail referrers.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Brightedge

MARCH 1, 2024

At BrightEdge, our Generative Parser Technology TM has provided us a front-row seat to the evolving landscape of Google's Search Generative Experiences (SGE). This is a pivotal moment for observing Google's search technology, as we are witnessing their experimentation and learning processes as they happen.

Long Tail Marketing 52

Long Tail Marketing Opt-out Opt-in User-Generated Content 52

Hubspot

APRIL 22, 2020

Aside from the differences above, Gen Z also consumes content differently from how older people have. They're also usually logged on to multiple social media channels at once, have a mobile-first mindset, and love video content. This way, you can improve on your own optimization tactics so that your content gets put on their radar.

Search Marketing 100

Search Marketing Long Tail Marketing Planning Mobile Marketing 100

seo.co

JANUARY 18, 2022

The Google Knowledge Graph is a feature that started rolling out back in 2012 in order to improve the amount of information available online and the speed at which users could find it. It was a design feature implementation to better match search intent. What is the Google Knowledge Graph / Knowledge Panel?

SEO 105

SEO Google Optimization Lead Scoring 105

seo.co

MARCH 14, 2022

This type of interaction has been predicted for years but it is finally here with Google Home and Amazon Echo devices becoming increasingly popular. Google Home, Apple’s Siri, and Amazon Echo devices are all voice search enabled. Prioritize Long-Tail Keywords. Create Interactive Content.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Optinmonster

DECEMBER 20, 2023

As an experienced content writer for OptinMonster , I’ve learned a few tricks of the trade that I’m excited to share with you. You can use these for SEO, content development, and digital marketing. Two places to find these are Google Analytics and Google Search Console. Let’s chat about long-tail keywords.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Contently

FEBRUARY 3, 2022

When someone in San Francisco types “house extension cost” into Google, five out of the top ten results will be from lead generation sites. HomeAdvisor, one of the sites featured in the top results for “house extension cost”, charges up to $75 per lead and they often sell each lead to three different contractors.

Lead Generation 205

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 205

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Moz

FEBRUARY 28, 2021

Posted by Dr-Pete On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets, with no immediate signs of recovery. Note that the MozCast 10K keywords are skewed (deliberately) toward shorter, more competitive phrases, whereas STAT includes many more "long-tail" phrases.

Features 60

Features SERP Stats Long Tail Marketing 60

Launch Marketing

DECEMBER 14, 2022

Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. Standing out and gaining readership can go a long way in generating awareness, traffic and overall leads to your website or wherever your blog may be featured on. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Convert

JANUARY 17, 2024

And it is happening too fast even for Google to keep up. Back in 2020 , I was writing about Google as an answer engine versus a search engine. An abundance of quick answers in Google’s SERPs has been here for a while but most people were still engaging with search results. Google will take time to adjust its revenue model.

Optimization 80

Optimization Generation Top of Funnel Multivariate analysis 80

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. Finding the right balance is a key component of content marketing success. I will be addressing the following: What is top-of-funnel content?

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

JULY 18, 2017

Effective content marketing in today’s digital space should appease your audience as well as search engines. However, creating content that’s well-optimized for SEO will keep it in front of more eyes for a longer period of time. Outline the Content. Outline the Content. All of this is easier said than done.

SEO 141

SEO Long Tail Marketing SERP Content 141

Content Standard

SEPTEMBER 16, 2020

As voice search activity increases, marketing departments are under greater pressure to embrace voice search content marketing as an essential component of overall search engine optimization. The long-tail search patterns encouraged by voice search are changing how businesses develop their keyword strategies to guide their content creation.

Search Marketing 102

Search Marketing Long Tail Marketing Content Marketing Amazon 102

Tiecas

MARCH 2, 2024

A zero-click search happens when a user performs a search but doesn’t click on a link that takes them outside Google. This highlights a significant challenge for industrial marketers: getting your specialized content in front of the right audience amidst increasing competition for search visibility.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

Content Standard

DECEMBER 14, 2020

Whether your audience uses a Google Home, Apple’s Siri, Microsoft’s Cortana, or Amazon’s Alexa (like me), content marketers will need to keep pace with the shifts and developments in voice search in order to take full advantage of its opportunities and stay one step ahead of other brands. Why is this so important?

Long Tail Marketing 97

Long Tail Marketing FAQ Content Mobile Marketing 97

Zoominfo

MAY 29, 2018

But, the truth is, optimizing web content for voice search can be tricky, and it can be tough to even know how to begin. So answer this, Alexa: How can marketers optimize website content to remain visible in a world where more buyers are turning to voice search? Here’s how to optimize your content for voice search: 1.

Optimization 153

Optimization FAQ Long Tail Marketing Content 153

Bluetext

APRIL 2, 2024

With the rising popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content for voice search has become more than just a trend—it’s now a necessity. Voice Search Optimization (VSO) involves optimizing your website and content to rank higher in voice search results.

Search Marketing 30

Search Marketing Long Tail Marketing Optimization FAQ 30

ClearVoice

AUGUST 7, 2023

Top-of-Funnel (TOFU) content is a lynchpin in content marketing and SEO strategies. The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

Content Marketing Institute

JANUARY 23, 2018

Google is the most effective vehicle for driving targeted clicks to your content. But a tricky thing about Google is it’s always changing. One big change is the introduction of featured snippets. Are they featured snippets or answer boxes? ” (see below) can be answered via Google’s own data files.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Brightedge

JANUARY 25, 2024

It's not just about keeping your content up to date with the latest search trends but also adapting to frequent changes in search engine algorithms, which happen hundreds of times each year. SEO is a continuous process that needs regular attention and updates. We discussed the major updates from 2023 last month. What does this tell us?

SEO 97

SEO Trends Marketing Websites Long Tail Marketing 97

NuSpark Consulting

MAY 3, 2012

Pity those poor writers who’ve written books on Paid search and Google Adwords. Well, change is normal; just ask Google and Facebook. What: You no longer can rotate ads evenly long-term. After 30 days of even rotation of ads, Google will start displaying ads that are most likely to get more clicks. The Bad: None seen yet.

Adwords 100

Adwords Features Google Lead Scoring 100

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. There are free online courses specifically for content writing you can start today. These courses are not just for new content writers.

Course 98

Course Content FAQ Long Tail Marketing 98

ClearVoice

SEPTEMBER 29, 2022

How often do you dig beyond the first Google results page to find answers? That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. How high do you need to be?

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Martech Advisor

NOVEMBER 7, 2019

Google recently rolled out the BERT Update to help users search better and to improve (Google) Search understand one in 10 searches in the U.S. What Is the BERT Update For Google Search? What Is the BERT Update For Google Search? This year they rolled out the BERT update for Google Search. in English, for now.

Long Tail Marketing 46

Long Tail Marketing Google Keywords Content 46

Moz

FEBRUARY 21, 2019

We all know that featured snippets provide easy-to-read, authoritative answers and that digital assistants love to say them out loud when asked questions. This means that featured snippets have an impact on voice search — bad snippets, or no snippets at all, and digital assistants struggle. Don’t judge us.) We’ve even got proof.

Features 52

Features Long Tail Marketing SERP Stats 52