Brandpoint

APRIL 13, 2023

It’s no secret that video content is the name of the game when it comes to generating social media impressions, engagement and traffic. But, don’t forget: it’s important to not do video just for the sake of creating video content. Here are 13 solid video content ideas to bolster your social media presence: 1.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Contently

MARCH 11, 2020

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Because of my role, I saw firsthand why a good case study is arguably the most important piece of content you can create. ” Promote, promote, promote. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Adobe Experience Cloud Blog

MAY 29, 2019

Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s vital to remember that if you don’t get it in front of the right set of eyes, your content is useless. That’s why we’re going to focus on another essential part of your campaign: distribution.

Demand Generation 48

Demand Generation Paid Content Distribution Demand 48

KoMarketing Associates

SEPTEMBER 28, 2016

Content, Search and Social Interplay. Session Details : The key to success is to create a continuous feedback loop between search, social and content. For example, if there is a spike in a particular search term or question, the Brand can create content that addresses it. — Site Reviews: Focus on Content.

Top of Funnel 120

Top of Funnel Media Paid Social Agency Content 120

Hubspot

MAY 11, 2020

But underpinning all of them is a much simpler question that gets to the very heart of what content marketing has always been about. Entire industries have been forced into hibernation in recent weeks, but this does not mean audiences' appetites for helpful content has gone away. Essential, in fact. Increasing Engagement Rates.

CMS Development 101

CMS Development Paid Search Agency Planning Content Marketing 101

Contently

MAY 26, 2017

As the SVP of enterprise content marketing at POP , a digital agency, I often think back to Tyson’s words. No matter how many marketers you speak to, no matter how many articles or books you read, nothing can really prepare you for how difficult it is to create excellent content that an audience cares about.

Marketing & Strategy 138

Marketing & Strategy Marketing Strategy Top of Funnel Paid Search Agency 138

Marketing Insider Group

NOVEMBER 9, 2020

And we have found that most small to midsize organizations can do all that and more by focusing on content marketing. In looking across our clients and some of most successful brands doing content marketing today, we have found that number is around $8,000 a month. Paid advertising is somewhat of a dinosaur. What about results?

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Sprout Social

NOVEMBER 30, 2023

There are probably other companies that do the same thing. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. For example, a Google search for “makeup brands” highlights a few of the world’s leading makeup companies. Creating engaging videos?

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Circle Studio

JULY 17, 2019

As content marketing continues to grow in popularity, more and more content is competing for users’ attention, decreasing engagement. It’s not enough to publish content—even the highest-quality content—and hope that people will find it. Implement paid social media posts.

Paid Content 83

Paid Content Paid Search Agency Content Marketing Planning 83

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Martech

JANUARY 11, 2022

The organization is presenting partner for the release of the IMAX documentary, Ireland , which features Liam Neeson as narrator and is produced and distributed by MacGillivray Freeman Films (MFF), known for making IMAX docs like Everest and To the Arctic. Four traveling teenagers are also in the cast.

Advertising Agencies 86

Advertising Agencies Paid Search Agency Paid Social Agency Planning 86

The Marketing Blender

MARCH 15, 2021

What does an effective digital content marketing strategy look like in 2021? Targeted paid social campaigns. Targeted paid social campaigns. Content marketing with a customer-centric focus. Get what you pay for with Paid Social Campaigns. An SEO-optimized website. How does your own inbox look?

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

Marketing Insider Group

MARCH 16, 2015

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketer, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Duplicate content myth.

SEO 100

SEO Content Marketing Paid Social Agency Planning 100

Inbox Insight

JUNE 7, 2020

By using metrics to track campaign success, engagement and revenue, B2B marketers can make a better case for their budget requirements and get support from key stakeholders. It’s not a one-off promotion or sale, but an ongoing endeavor and this means your continued attention will be required for tracking success. Setting up your KPIs.

Inbound Marketing 98

Inbound Marketing ROI Lead Ranking Sales Qualified Leads 98

Metadata

AUGUST 24, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

ClearVoice

JULY 26, 2022

However, the best marketing plans include a pinch of paid marketing and a dash of organic marketing. Developing a paid and organic content strategy will prove to be most beneficial for your brand. Some of the tactics involved in organic marketing may include: Social media posts and discussions. What is paid marketing?

Paid Content 52

Paid Content Organization Paid Search Agency Practices 52

Metadata

AUGUST 16, 2021

This is the ninth post in our new content series, No Fluffs Given. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. Webinars are a way to learn from your audience and create community-led content that you can later distribute on other channels.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Sprout Social

MAY 24, 2022

Whether you’re targeting a search ad around brand keywords or running a print ad in a popular trade publication, paid media gives brands more control over how they reach new audiences. Paid media examples. Paid search. Paid social. Sponsored content. Social channels. Social and paid media.

Paid Content 97

Paid Content Paid Search Agency Media Paid Social Agency 97

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Sword and the Script | B2B

APRIL 19, 2022

60% of journalists consult a company’s social media in their reporting – if they look at your company’s handle, what will they see? For many B2B companies it’s a drizzle of promotional links – not a story ideas – with very little engagement. Here are some ways to do the Twitter better for your company: 1.

PR 69

PR Twitter Brand Identity Branding 69

NetLine

DECEMBER 1, 2020

Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Cutting through the fluff to get to the core of content marketing and its tie to demand generation, let’s dig in and meet Nathan!

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Brightedge

DECEMBER 4, 2020

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Say 'YES' to paid distribution.

Distribution 104

Distribution Paid Social Agency Social Media Media 104

Contently

MAY 19, 2016

Contently Case Stories is a series highlighting some of Contently’s most successful clients. These types of stories weren’t always the norm for JLL, which partnered with Contently to expand its content program. JLL launched Real Views to move beyond publishing company-centric stories.

Product 68

Product Storytelling Content Thought Leadership 68

Content Standard

JANUARY 10, 2022

And while social media giants rise and fall, there’s no evidence they’ll ever completely go away. As marketers, we need to pay attention and ensure social media channels remain a key part of our content distribution strategies for 2022. Of course, the company is no longer named Facebook.

Paid Content 139

Paid Content Social Media Distribution Advertising Channels 139

Sprout Social

OCTOBER 10, 2019

Creating Your LinkedIn Company Page. Think of your page as your own personal hub, representing yet another point to amass new followers and share your content. Don’t worry about the size of your team: granted you aren’t flying solo, company pages are totally fair game. For example, here’s Sprout’s company page in the wild.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. How much will effective content marketing contribute towards SEO?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Hubspot

AUGUST 2, 2018

Paid Search Advertising. billion search queries on Google everyday , paid search -- where you pay Google or other search engines to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Their content has to be engaging. Paid Social Advertising.

Paid Content 101

Paid Content Advertisements Advertising Lead Scoring 101

Parse.ly

SEPTEMBER 19, 2019

As a marketing manager in today’s ever-evolving space, the current conclusion is the same whether your team is comprised of dozens of experts or you’re part of a savvy duo: You need a high quality video content strategy if you plan on standing out. Put together an effective video content marketing tool stack to save time.

High Quality Lead 69

High Quality Lead Resources Video Marketing Planning 69

Parse.ly

APRIL 7, 2022

Video content marketing is more than just the norm these days; it has become essential to incorporate this medium into your strategy. In fact, in our Content Matters 2022 Report where we surveyed over 800 content marketers, we found that video is the number one content type marketers want to do more of—if they only had the resources.

Resources 52

Resources Video Marketing Planning Work Management 52

ClearVoice

DECEMBER 19, 2018

Content distribution helps brands share and spread content to their audiences and beyond. Distribution methods include company newsletters, organic and paid social media, employee email signatures, employee advocacy, paid media distribution, syndication, curated content hubs, and SEO.

Distribution 97

Distribution Marketing Automation Services Promotion Tactics 97

EMagine B2B Blog

APRIL 19, 2019

It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Through social media, a pharmaceutical company can: Build brand awareness. Create an online community promoting awareness around disease management and prevention. How Can We Help?

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

seo.co

FEBRUARY 2, 2021

Are you planning to update the looks, content, and functionality of your website? At the same time, 75% of the customers judge a company’s credibility based on their website design , making it imperative to focus on rebranding efforts from time to time. Block the New Site. You can easily do this with the Robots.txt file.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing Websites 98

Marketing Insider Group

OCTOBER 28, 2020

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies.

Enterprise Management 273

Enterprise Management Digital Asset Management Work Management Marketing Management 273

Vidyard

FEBRUARY 4, 2020

As a rule, webinars are hosted live, but to get the most from them, don’t forget to hit record and turn them into evergreen content and future lead generating machines. Contents 1. There’s a good reason why 56% of companies have already invested in webinars. Webinars rank among the most useful content formats.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76

Sprout Social

JANUARY 18, 2017

Using UTM tracking is a cornerstone of content analysis and it’s one of the few ways to legitimately prove the ever elusive ROI of social media. In this article, we’ll talk about the basic outline of a UTM code, and the value UTM tracking can bring to your social media and content strategies. What are UTMS?

ROI 80

ROI Paid Social Agency Marketing Analytics Tools Advertising Mediums 80

Sprout Social

APRIL 13, 2017

First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. Or are you looking to form a longer-term relationship with the influencer, including co-creating content that lives on both of your platforms? The second purpose was to acquire content.

Social Media 99

Social Media Media Advertising Agencies Word of Mouth 99