Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). Content Marketing and Marketing Productivity.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JUNE 28, 2018

3. ZoomInfo. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. After you’re done with this post, be sure to browse our catalog of recruiting content. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Nurture leads with targeted content. For this reason, buyer personas are essential to your lead management strategy.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. Because without personalized, relevant content, marketing automation falls short. The ultimate goal?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

SEPTEMBER 18, 2018

74% of customers are frustrated when website content isn’t personalized. Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. If your database is full of outdated or incorrect data, your personalization efforts will backfire completely.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain ( source ). 38% of people will stop engaging with a website if the content/layout is unattractive ( source ). 3 Ways to Operate a More Data-Driven Marketing Program. Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

JULY 9, 2020

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? What is data hygiene and why is it important?

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

JANUARY 12, 2021

In this infographic, we’ll familiarize you with the many causes and consequences of dirty data —plus why it’s worthwhile to invest in clean data. Read more of our content on maintaining quality CRM data: B2B Growth. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic].

CRM 221

CRM Zoominfo B2B Sales ROI 221

Zoominfo

MAY 3, 2018

For 54% of B2B businesses , their biggest challenge to achieving success is the absence of data quality. What is Data Maintenance? Data maintenance in B2B is the process of practicing good data hygiene , including database normalization, appending, and cleansing. If you’re not sure where to start, keep reading.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. For those of you who aren’t familiar with this series, let us explain.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

JULY 29, 2019

Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. How can it be that technology has come so far, and yet data quality issues still plague sales and marketing professionals? None of it would be possible without data. Click to tweet.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2021

Warm leads have shown interest by interacting with content or form fills. You might have to send additional content, communicate with other stakeholders, and show additional presentations. Personalize content specifically for your prospect. Expand content and the channels they exist in. Onboarding and Feedback.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. Nurture leads with targeted content. For this reason, buyer personas are essential to your lead management strategy.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

MARCH 4, 2018

link] pic.twitter.com/Cc84FomXzM — ZoomInfo (@ZoomInfo) April 3, 2020 2. Rise of Big Data Thanks to the internet, companies are far more connected to their prospects and customers. But with the latest technologies and data analysis, forecasting is much closer to being an exact science.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

MAY 3, 2018

Multiple Names for the Same Data Point: What we mean is this: there are many different ways to say the same thing. Or job titles—a Content Marketing Manager is the same as a Marketing Content Manager. For more information about data quality, check out the following articles: How to Get More Value From Your B2B Data Purchase.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

SmartBug Media

SEPTEMBER 27, 2021

What is data hygiene? Data hygiene describes the process of eliminating bad data to optimize your database and ensure you have only high-quality, relevant information. So what is bad data and what is good data? CRM data cleanup will likely look different for each team.

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

MARCH 3, 2021

Warm leads have shown interest by interacting with content or form fills. You might have to send additional content, communicate with other stakeholders, and show additional presentations. Personalize content specifically for your prospect. Expand content and the channels they exist in. Automate as many tasks as possible.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

MARCH 8, 2022

Prospects and customers get the wrong content If your marketing database isn’t accurate, you might be sending prospects content that doesn’t align with where they are in the buyer’s journey. Your buyer personas play a significant role in directing appropriate content to the right buyers.

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Zoominfo

APRIL 15, 2018

Fortune 1000 enterprises lose more money in operational inefficiency due to data quality issues than they spend on data warehouse and customer relationship management (CRM) initiatives ( source ). Bad data in customer communications can negatively impact total revenue by as much as 25% ( source ).

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

JANUARY 23, 2019

Sales Intelligence and Data Providers Modern B2B data providers offer a host of advanced search capabilities- allowing you to enter your prospect criteria to generate a list of qualified prospects. Bad data costs U.S. Contact ZoomInfo to learn more about our leading marketing and sales intelligence solutions.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. There’s no question ZoomInfo has significantly impacted our revenue.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. For more help building your B2B brand, contact ZoomInfo today.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

APRIL 17, 2018

Rather than hide the “unsubscribe” button, offer unsubscribers an incentive to stick around– like a discount or an exclusive piece of content. But, we can stay on top of this problem by performing ongoing data maintenance. If you only audit your data when you notice errors, it will be too late.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

NOVEMBER 25, 2018

The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. Content teams. Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. Prioritize Data Hygiene. CRM managers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Data-Driven Marketing in 2018.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Strategic-IC

SEPTEMBER 7, 2021

Indeed, the top three challenges of implementing ABM are creating a scalable strategy for multiple accounts, producing customized content, and coordinating programs across Marketing, Sales Development, and Sales teams ( TOPO ). It's all about data hygiene. Intent data is a very popular form of Account-based Intelligence.

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Zoominfo

JANUARY 23, 2019

Sales intelligence and data providers : Modern B2B data providers offer a host of advanced search capabilities- allowing you to enter your prospect criteria to generate a list of qualified prospects. Or, contact ZoomInfo to learn more about our leading sales intelligence solutions.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. But, we’ll say it again: Content overload is real. The only way to cut through the influx of content and reach your ideal buyer, you must do your best to craft messages that speak to your buyer specifically.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

JANUARY 12, 2021

“The digitized go-to-market motion undeniably starts with the frontline seller and marketer working together with high-quality CRM data, actionable intelligence, and data-driven insights to find the next best customer. Henry Schuck, ZoomInfo founder and CEO. 7 Simple Steps to Improve Your CRM’s Data Quality [Infographic].

CRM 162

CRM Zoominfo SMB Cross-Selling 162

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40