Zoominfo

JUNE 28, 2018

3. ZoomInfo. Although we primarily cover topics related to sales and marketing, we have also built up a large body of content about recruiting and HR. After you’re done with this post, be sure to browse our catalog of recruiting content. Recommended reading : Data Hygiene and The Future of Recruiting.

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JUNE 26, 2018

In modern business, data is a hot commodity. Everywhere we look there’s talk of data-driven sales, data-driven marketing, predictive learning, data hygiene , and so on. Data is a critical component of business success—no matter the industry, the size of the business, or how the business operates.

Opinions 147

Opinions Zoominfo B2B Thought Leadership Business 147

Zoominfo

AUGUST 9, 2018

The experts at ZoomInfo have scoured the internet to put together the following list of marketing productivity statistics. ADI also found that automation receives plenty of positive sentiment online, with saving time (30%) and big data analysis (25%) cited most frequently ( source ). Content Marketing and Marketing Productivity.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Zoominfo

JULY 2, 2020

These tools not only perform day-to-day marketing functions like email, social media, and website updates but they also provide valuable insights into the types of campaigns and content that resonate with their audience. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JANUARY 12, 2021

If you’re unfamiliar with dirty data—allow us to introduce you. Dirty data has been plaguing CRMs since they were invented. Countless people change jobs, names, locations, and contact information every day—in other words, all data has an expiration date.

CRM 221

CRM Zoominfo B2B Sales ROI 221

Zoominfo

JUNE 3, 2018

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. 4 Lessons ZoomInfo Learned From Their Own ABM Campaign. So, like many companies, ZoomInfo decided to give ABM a shot. 4 Reasons Why CRM Data Hygiene is Critical to ABM Success. Continue reading.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Zoominfo

SEPTEMBER 18, 2018

74% of customers are frustrated when website content isn’t personalized. Personalization allows you to make stronger bonds with customers, create more targeted and useful content, and ultimately boost sales. Annoyed with the constant contact, the prospect leaves a negative comment on the brand’s social media pages.

Personalization 206

Personalization Marketing Automation Services Paid Search Agency Zoominfo 206

Zoominfo

JULY 5, 2018

Given 15 minutes to consume content, two-thirds of people would rather read something beautifully designed than something plain ( source ). 38% of people will stop engaging with a website if the content/layout is unattractive ( source ). 3 Ways to Operate a More Data-Driven Marketing Program. Continue reading. Let’s get into it.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Zoominfo

MAY 3, 2018

What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. This includes a database of company details, contact information of sales leads and decision-makers , and more. It’s clear data is a critical business resource. What is Data Maintenance? Choose wisely.

Data Hygiene 100

Data Hygiene Marketing Management Zoominfo B2B 100

Zoominfo

JULY 9, 2020

But this can leave your contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well. What is data hygiene and why is it important? Marketing lives and dies in the data.

Data Hygiene 244

Data Hygiene Opinions Zoominfo Practices 244

Zoominfo

FEBRUARY 28, 2018

Improved data maintenance: Working off of bad, incomplete data is a quick way to kill your sales efficiency. In fact, inaccurate data wastes 27.3% The latest data hygiene tools keep your database clean, accurate, and up-to-date—on a scheduled basis or with the click of a button. of sales reps’ time.

Work Management 225

Work Management B2B Marketing Management B2B Sales 225

Zoominfo

MARCH 4, 2018

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Set criteria for your ideal prospects, sit back, and watch Workflows automatically enhance and expand your preferred CRM with the contacts and companies you care about most! ?? Free Trial How Technology Changed The B2B Selling Process 1.

Process 130

Process Enterprise Management Work Management Marketing Management 130

Zoominfo

FEBRUARY 12, 2019

25% of marketers who adopt mature lead management processes report that sales teams contact prospects within one day. If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. For those of you who aren’t familiar with this series, let us explain.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MAY 3, 2018

Consider these statistics ( source ): 94% of businesses suspect that their customer and prospect data is inaccurate. 40% of business objectives fail due to inaccurate data. Up to 25% of B2B database contacts contain critical errors. 62% of organizations rely on marketing data that’s up to 40% inaccurate. Keep reading.

B2B 100

B2B Marketing Management Data Hygiene B2B Sales 100

Zoominfo

JULY 29, 2019

Long before cloud-based CRM systems, companies largely relied on manual data entry and cleanup processes— leaving their contact and company data fraught with errors and inconsistencies. Although most companies have now adopted some version of a data hygiene strategy, dirty data is still very much alive and well.

Data Hygiene 216

Data Hygiene Zoominfo Practices Marketing AI 216

Zoominfo

MARCH 8, 2022

Let’s dive deeper into what qualifies as bad data, what it actually costs businesses, and why you should switch from poor-quality to high-quality data. What is poor data quality? Poor quality data is inaccurate data. It can take several forms: Missing contact fields (phone numbers, emails, physical addresses, etc.)

Cost 130

Cost High Quality Lead CAN-SPAM Buyer Personas 130

The Point

OCTOBER 3, 2012

According to business information provider ZoomInfo (see graphic below, further data here ), more than 70 percent of business cards have one or more changes during a 12-month period. And whereas these services have value, no one provider has 100% coverage (meaning some contact data will go stale, regardless).

InsideView 100

InsideView Zoominfo Content Landing Pages 100

SmartBug Media

SEPTEMBER 27, 2021

Collecting contact information is a key part in your business development strategy, but inaccurate input, unsubscribed users, or outdated information can clutter your CRM and negatively impact your marketing efforts, sales productivity, and customer retention. What is data hygiene? So what is bad data and what is good data?

Data Hygiene 96

Data Hygiene Hubspot Practices Marketing Management 96

Zoominfo

JANUARY 23, 2019

Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Organize Your Intel At this point in the process, you have two data sets. Historical Customer and Prospect Data As a sales professional, you already know that buying decisions can change on a whim– sometimes without rhyme or reason.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 15, 2018

For example: Let’s say you export data on your best customers. You analyze this data and notice a correlation between average deal size and lead source. Buyers who were initially contacted via cold call spent the most money with your organization. As you can see, data hygiene needs to be a top priority.

Marketing & Strategy 170

Marketing & Strategy Marketing Automation Services Lead Scoring Lead Ranking 170

Zoominfo

MARCH 21, 2023

In a survey from LinkedIn and Forrester Consulting , 90% of sales and marketing professionals agreed their teams are misaligned across culture, strategy, process, and content — even though 90% also agree that alignment is better for the customer. There’s no question ZoomInfo has significantly impacted our revenue.

Ideal Customer Profiles 130

Ideal Customer Profiles Demand Generation Marketing Budget Lead Ranking 130

Zoominfo

JULY 30, 2019

Above all else, this branding mistake is the result of poor data hygiene. Without access to clean and accurate customer data, you’ll lack the insights you need to develop a comprehensive understanding of your target audience. For more help building your B2B brand, contact ZoomInfo today.

Paid Search Agency 193

Paid Search Agency Companies Brand Identity Branding 193

Zoominfo

APRIL 17, 2018

In fact– emailing bad contacts is the fasted way to get marked as spam and ruin your email reputation. Email hygiene is a crucial, yet often overlooked, element of email marketing. Today’s blog post explains why email hygiene is so important, and the steps you can take to maintain your email lists.

Lead Scoring 224

Lead Scoring Lead Ranking CAN-SPAM Data Hygiene 224

Zoominfo

FEBRUARY 6, 2019

Data hygiene. That is, data quality is one of the biggest challenges facing businesses today. Consider these statistics ( source ): 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Perhaps you’ve seen these numbers before and are well aware of the problem that is dirty data.

Data Hygiene 178

Data Hygiene Zoominfo Lead Scoring Lead Ranking 178

Zoominfo

JULY 10, 2018

It’s no secret: The B2B content landscape is more crowded than ever before. Enter data-driven marketing. What is Data-Driven Marketing? If you’ve worked in marketing over the last few years, you’re likely familiar with the concept of data-driven marketing. Data-Driven Marketing in 2018. percent a year ( source ).

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 25, 2018

The main goal of any marketing automation platform is to nurture potential customers with personalized content—ultimately guiding them to make a purchase. Content teams. Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. Prioritize Data Hygiene. CRM managers.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

Strategic-IC

SEPTEMBER 7, 2021

Traditionally, many B2B Sales and Marketing teams have had visibility on accounts/contacts/leads, etc. Indeed, the top three challenges of implementing ABM are creating a scalable strategy for multiple accounts, producing customized content, and coordinating programs across Marketing, Sales Development, and Sales teams ( TOPO ).

Account Based Marketing 62

Account Based Marketing ABM Top of Funnel Ideal Customer Profiles 62

Zoominfo

JANUARY 23, 2019

Historical customer and prospect data: As a sales professional, you already know that buying decisions can change on a whim– sometimes without rhyme or reason. Or maybe, your contact went on vacation and forgot to follow up. But, without the necessary contact information, these efforts will prove to be futile.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. But, we’ll say it again: Content overload is real. The only way to cut through the influx of content and reach your ideal buyer, you must do your best to craft messages that speak to your buyer specifically.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40