Contently

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? And this is where natural language processing (NLP) can help.

Lead Ranking 201

Lead Ranking Marketing AI Process SEO 201

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. B2B digital marketing refers to the promotion of products or services between businesses using digital channels.

B2B Marketing 304

B2B Marketing B2B Buyer Personas Mobile Advertising 304

Brightedge

OCTOBER 9, 2020

By focusing your attention on how your brand appears in search results, you can reduce the overwhelming nature of the modern buyer’s journey, and make sure you are targeting the right content to the right audience at each moment in their journey to minimize poor bounce rates. The four micro-moments of the customer journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Marketing Insider Group

OCTOBER 6, 2021

The days of producing widescreen digital video content optimized for audiences lounging at home on computers are over. However, there is no question that most people use their smartphones as their primary means for accessing video content. Audiences are quick to scroll away from anything deemed too promotional or sales-y.

Youtube 319

Youtube Marketing & Strategy Marketing Strategy Planning 319

Webbiquity

MAY 6, 2020

The term “customer engagement” has become quite a buzzword over time. Customer engagement reflects the amount of a brand’s interaction with its audiences across various touchpoints. Further, barely half (53%) of marketers say blogging is their top content marketing priority. Guest post by Kiran Bajpai.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Hubspot

OCTOBER 13, 2020

Now, customers have a wealth of options available online 24/7. In this new context, if you want your products or services to be considered when customers weigh their options, you have to be visible where they search for options. This is what we call creating a surround sound content strategy for your brand.

SERP 66

SERP Lead Scoring Lead Ranking Enterprise Management 66

Navigate the Channel

JUNE 19, 2023

After you hit publish on the content you’ve created, it can be tough to manage your ROI expectations. Your content writers are good, fast and know what they’re doing, so why shouldn’t you expect hundreds of views and requests for further information or engagement? so you can provide the best content. Our example is both.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

Scoop.it

MARCH 14, 2024

To create content and improve visibility Influencers are among the best people to collaborate with to create unique and engaging content for your brand that doesn’t see high bounce rates and makes your target audience stick and watch. Here, we’ll dive in to learn how brands use influencer marketing to improve SEO.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

ClearVoice

SEPTEMBER 23, 2021

Many content marketing writers and strategists focus exclusively on creating new content. That makes sense, given the constant reminders of how much search engines love fresh new content. Over time even your best content tends to go stale. Higher rankings in SERPs. More shares of your content through all channels

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Outbrain

DECEMBER 19, 2022

But your blog can fall flat with low traffic and even worse engagement if you don’t create a solid content promotion strategy to get more eyes to your content. Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. What is Content Promotion?

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

KoMarketing Associates

FEBRUARY 23, 2017

And how, as content marketers , we can really do a lot with the freedom of a blank slate. Trust me – I was not thinking about content marketing during my vacation.). In recent months, I’ve covered content marketing development and content marketing objectives , both of which are critical parts of an overarching content strategy.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Top of Funnel Content Marketing 152

Tomorrow People

OCTOBER 27, 2020

Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Customer Acquisition Cost (CAC). Customer Lifetime Value (CLV). Net Promoter Score (NPS).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Marketing Insider Group

JANUARY 16, 2023

Adapt your content marketing strategy to the needs of your target audience to overcome the biggest marketing challenges of 2023 . Effective content marketing is tailored to consumers. Here’s how you can overcome 2023’s biggest marketing challenges by adapting your content marketing strategy to the needs of your target audience.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Scoop.it

MARCH 2, 2023

You might have heard that content is an elixir for growing a small business. Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. What Is Content Marketing? Why Should Brands Bother With Content Marketing? You guessed it right, with content.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Brand Identity 92

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. The benefits of creating and optimizing content can be significant for businesses. How does Google rank content?

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

ClearVoice

MARCH 9, 2023

Your content marketing strategy must connect your audience and your brand. This means continual planning, creating, publishing, and sharing of content. ” A content marketing strategy must not be stagnant. A flexible content marketing strategy helps to improve audience engagement. It needs to evolve.

Marketing & Strategy 81

Marketing & Strategy Marketing Strategy Planning Content Marketing 81

Spiralytics

JULY 19, 2023

However, keep in mind that WordPress is a CMS (content management system). In fact, many brands have started utilizing the WordPress Schema Plugin to make their website content discoverable in the massive digital space. If your site is sluggish, you will end up losing a lot of potential customers. You don’t want that, right?

CMS Development 91

CMS Development Optimization SEO Practices 91

Oktopost

DECEMBER 5, 2022

Extend your content marketing reach. SEO and SMM work with content and can be effectively combined for content marketing. Making sure your social media pages appear in the SERP for branded search queries doesn’t take much work and serves an important function. Sharing content on social media provides that opportunity.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Conductor

SEPTEMBER 23, 2021

If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords. Technology like Explorer in Conductor can give you a high-level look at how all the content on your domain is performing compared to your competitors.

Analysis 119

Analysis SEO SERP Domain 119

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 118

Top of Funnel SEO B2B Paid Search Agency 118

Martech

OCTOBER 11, 2023

This shift means potential customers have less incentive to click through to your website. Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. practice thought leadership ), and be an early commentator on new developments.

Marketing AI 130

Marketing AI SEO Thought Leadership Search Marketing 130

Top Rank Marketing

DECEMBER 11, 2023

Search engine optimization (SEO) is a long-term approach aimed at improving your website’s visibility in search engine results with a focus on attracting organic traffic with high-quality content, on-page optimization, and link building. It offers sustainable, cost-efficient results but takes time to achieve.

Paid Search Agency 131

Paid Search Agency SEO Allocation Google 131

Valasys

MAY 15, 2020

Video content has evolved as a popular toolkit for modern content marketers. Leveraging video content boosts organic SEO by improving the online visibility of your brand, strengthening your brand equity, and improving the Click-Through-Rate (CTR) to drive more conversions over a period of time.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. The Value of Content Syndication for Brand Awareness.

Tactics 72

Tactics Brand Identity Branding Ad Building 72

Valasys

APRIL 22, 2024

Create Your Own GMB (Google My Business) Profile Google offers a free website to promote your business. Your customers can leave reviews, ask questions, and contact you directly through your public GMB profile. Your business profile will rank at the top of the SERPs for local searches like auto insurance near me.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. However, content creation is only the tip of the iceberg. Related: 2.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Scoop.it

APRIL 6, 2021

Content curation has the potential to turn your website or brand into an engaging and value-adding entity without the need for directly committing the time and resources towards producing your own texts or multimedia. As a content curator , your task is to pick only the best content to share with your audience.

Curation 97

Curation SEO Lead Scoring Lead Ranking 97

seo.co

JANUARY 1, 2023

Google’s algorithm is designed to identify signs that a site’s content truly is authoritative by evaluating a site or web page’s backlink profile. When other authoritative publishers link to your content on a regular basis, it signals to Google that your content is valuable. Guest Blog. Partner With Others (Naturally).

Wikipedia 98

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 98

ClearVoice

JULY 4, 2022

Every aspect of your content marketing strategy should serve your readers. One great way to do this is through the Skyscraper Technique, which is also called skyscraper content. This technique refers to an authoritative long-form content piece designed to attract high-quality white hat backlinks. It’s pretty simple. Learn more.

Ad Building 52

Ad Building Domain Content High Quality Lead 52

SmartBug Media

APRIL 12, 2021

Guest author Holly Stanley is is a freelance B2B content writer for SaaS and digital businesses. If you’re a marketing manager, you might be familiar with the struggle of effectively reporting on content marketing and knowing its ROI. Why Measure Content Marketing ROI? Which Content Marketing Metrics Should I Track?

ROI 66

ROI Top of Funnel Content Marketing Lead Scoring 66

Scoop.it

DECEMBER 22, 2020

Content marketing is one of the most popular online marketing strategies due to its accessibility, flexibility, and synergy with other marketing approaches. The basic idea is to create valuable content that people want to read, and use that content to generate brand visibility, traffic, and conversions. Content Goals.

Paid Content 80

Paid Content Curation Content Lead Scoring 80

SmartBug Media

FEBRUARY 4, 2020

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Interviewing actual prospects, customers, partners, and sales reps to validate your research. This should be done through: Analyzing your personas.

SEO 96

SEO SERP Domain Analysis 96

Sprout Social

JANUARY 31, 2024

Leveraging insights from YouTube analytics can uncover ways to optimize your content and channel’s for further engaging your target audience. You can keep a pulse on your top-performing content on your YouTube Studio dashboard. Also, which fell flat and the sorts of content your audience actually wants to see. Video duration.

Youtube 94

Youtube Work Management Social Networks Eye-Tracking 94

Content Standard

DECEMBER 4, 2018

This is why well-chosen content marketing KPIs are more essential than ever. Keeping these characteristics in mind can be difficult for content marketers in particular because content work spans so many disciplines. Stage 1: Content Creation. ” Publishing Cadence. Image attribution: Jonathan Farber.

Top of Funnel 80

Top of Funnel Content Marketing Work Management Allocation 80

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. The Value of Content Syndication for Brand Awareness.

Tactics 59

Tactics Brand Identity Branding Ad Building 59

Aberdeen

JANUARY 10, 2020

You’ve taken the time to come up with content ideas that should resonate with your ideal customers. You’ve published great pieces that should be spreading like wildfire. And you’ve done what you can to promote those pieces across social media. The Value of Content Syndication for Brand Awareness.

Tactics 59

Tactics Brand Identity Branding Ad Building 59