Scoop.it

MAY 1, 2019

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy?

Curation 111

Curation Sales Management Top of Funnel Work Management 111

Exo B2B

JULY 2, 2019

Back to the future in this short post… Almost five years ago, we wrote the eBook on the content crisis, where we wanted to generate awareness about the growing «infobesity» in marketing, especially due to the growing popularity of B2B content marketing. In the eBook, we wrote: Many authors, such as Joe Pulizzi have noted this.

Social Networks 45

Social Networks Promotion Paid Search Agency Broadcasting 45

Scoop.it

AUGUST 29, 2019

So when you add up the networks of your dozens or even hundreds of employees, they’re likely exceeding the reach and influence your organization has on its own! Content distribution. What if only a few employees are willing to share your content? Sharing content from third-party sources. Attracting new recruits.

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Curation Peer-to-peer Paid Search Agency Content 51

Hubspot

FEBRUARY 23, 2017

What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. A lot these primitive social networks go forgotten, but that doesn't make their stories any less important. 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking. Social messaging.

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Social Media Social Marketing Media Curation 145

Webbiquity

AUGUST 27, 2013

According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive? The overall results—that social media drives 1.1%

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Social Networks Network Marketing Social Marketing B2B Marketing 100

Marketing Insider Group

AUGUST 2, 2012

Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.

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Social Networks Business Network Marketing Youtube 100

Exo B2B

MAY 25, 2017

Digital marketing is constantly evolving and social networks and digital levers are multiplying, so it’s more important than ever to consolidate your strategy and equip yourself with the marketing tools that will best suit your needs. Buffer : Buffer is the ideal, easy to use application to share content on your social networks!

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Social Networks Automation Tools Curation 40

B2B Marketing Traction

JUNE 4, 2012

I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. For the most part, I have set my preferences to receive as few emails as possible from my social networks. I choose instead to visit each social network on a regular basis and check for activity and messages.

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Social Networks Social Media Twitter Curation 100

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish.

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Social Media Tools Media Work Management 322

B2B Marketing Traction

JANUARY 4, 2013

In some cases, your content can be shared by hundreds or even thousands. Regardless of the numbers, what is important is whether or not your prospects follow you and are engaged by your content. What are the keys to success in social media? .” Many of us are thrilled when we get 20 comments on a post instead of 1 or 2.

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Scoop.it

MAY 11, 2023

When we narrow our viewpoint down to content marketing specifically, there are numerous processes you can automate nowadays – but you have to be careful. This is why today we’ll be taking you through the steps you need to take to automate content marketing efficiently and effectively. Here’s what you need to do.

Automation 81

Automation Effectiveness Work Management Content Marketing 81

Cintell

APRIL 30, 2019

The key to commercial success, whether digitally or traditionally, is to find the right customer at the right time in the right place and present them the right content. The social media landscape offers a virtual goldmine of customer intelligence. Sharing the right content. In 1996 Bill Gates declared “Content Is King!”

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Ideal Customer Profiles Buyer Personas Social Networks Curation 181

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Webbiquity

MAY 9, 2023

Tools to Help Measure: You can track those KPIs using social media marketing tools like Hootsuite, Buffer, Sprout Social , and Statusbrew. These tools not only help in measuring brand awareness but also enable you to track metrics from multiple social networks, all in one place.

Social Media 310

Social Media Social Marketing Planning Tips 310

Valasys

AUGUST 7, 2023

UGC or user-generated content is an original and brand-specific content created to spread awareness and goodwill about the brand. In this blog we talk on everything related to UGC and answer questions like what the benefits of user-generated content are, how to utilize UGC for marketing, and where does user-generated content come from.

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User-Generated Content Generation Lead Ranking Lead Scoring 52

Martech Advisor

MARCH 20, 2020

Overwhelming amounts of content confuse buyers and sellers alike. Overwhelming Content. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time. Role of AI In Driving Sales Through Content.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Scoop.it

JANUARY 23, 2020

In this guide, we’ll show you how the content you create and curate can help with your employee engagement, reduce employee turnover, and create a sense of belonging for your employees. Take your onboarding to the next level with content. This is possible thanks to content. What’s the role of content here?

Paid Search Agency 86

Paid Search Agency Curation Peer-to-peer Thought Leadership 86

Industrial Marketing Today

JULY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while.

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Curation RSS Web 2.0 Content Marketing 60

Marketing Insider Group

JULY 22, 2015

Content marketing is the key to open the door to your social selling success. And, to walk through that door, you need slide content through the customer’s ‘mail slot’ to make a connection, build a relationship and help close the deal. However, we do all of that with content. However, we do all of that with content.

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Top Rank Marketing

FEBRUARY 19, 2024

If you’ve put substantial effort into creating content for the platform only to watch it fall flat with minimal reach and engagement, you’re not alone. The algorithm used by LinkedIn to determine which content shows up on whose feeds is, in many ways, a mystery. This is a good guiding light for your LinkedIn content strategy.

Linkedin 90

Linkedin Marketing & Strategy Viral Marketing B2B Thought Leadership 90

Sprout Social

FEBRUARY 6, 2023

Here are some of the common features of social media that brands leverage to engage with their audience. Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor.

Social Media 101

Social Media Features Media Curation 101

Hubspot

JULY 23, 2018

You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. But what does it take to become a good content creator?

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Peer-to-peer Content Curation Network Marketing 101

Scoop.it

SEPTEMBER 4, 2018

“We’re doing content marketing to rank in search and attract more leads.”. While no one can deny the advantages content marketing brings, the statement above is driven by what content marketing does for the company, not for the consumer. Content marketing is about the needs of your audience.

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Curation Top of Funnel Content Marketing Marketing Budget 64

Sprout Social

APRIL 18, 2022

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

Verticals 104

Verticals Social Media Media Social Networks 104

Convince & Convert

FEBRUARY 18, 2016

Since the early days of social media, ordinary people have been creating quality user-generated content. Brands were not far behind the trend, looking to capitalize upon the great content their consumers were producing. Users are waking up to these infringements and beginning to assert their own rights to their content.

User-Generated Content 103

User-Generated Content Generation Copyright Content 103

Sprout Social

JUNE 30, 2019

billion users , making it the top social media platform for the total number of active users. Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. You have to consider how your audience uses each social network.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Sprout Social

FEBRUARY 7, 2023

According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them. Your C-suite pitch: Traditional social media tactics are becoming less reliable. And your internal team can curate the articles directly in Sprout. We had similar results at Sprout.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Misstep 2: Forgetting to Curate Content. Unfortunately, only 31.5%

Curation 146

Curation Paid Search Agency Lock-In Thought Leadership 146

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. While it used to be primarily used for recruitment, it’s also now used for sharing content and maintaining professional relationships. It’s still a social network and you’ll need to be interactive within the groups.

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Paid Content Linkedin Tips Work Management 144

Exo B2B

MARCH 17, 2021

As experts in marketing strategies, ExoB2B recommends in some cases to assert themselves as such through an agressive content marketing strategy. Nowadays, we deal a lot with content marketing but also with curation of information for customers. Intelligent curation in this time of misinformation and fake news, is a must.

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. Â Pure content creation is demanding. Â Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buffer

JANUARY 23, 2023

Social media is always evolving – as should your strategies for creating content. While you may have tried and tested methods when it comes to your social media posts, testing out something different is a great way to stay on top of trends and potentially grow your following.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Seismic

OCTOBER 18, 2023

Showcase tentpole moments on your corporate accounts and enable your employees to authentically speak to the value and outcomes of those tentpole moments, as well as less critical activities, to their social networks. Neither will exclusively sharing your company’s corporate-sponsored content.

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59

Convince & Convert

FEBRUARY 1, 2016

However, the standout feature of Gen Z is that they get the majority of their content online. Banner ads, SEO, sponsored ads, influencer marketing, and content marketing—they’ve seen it. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey Mapping.

Top of Funnel 106

Top of Funnel Tips Digital Marketing Funnels Touchpoints 106

Convince & Convert

SEPTEMBER 4, 2015

And if you put your eggs in the rented platforms (aka social networks), not only are you relying on their existence, but guess what? When we’re bombarded by so much content, it helps to have a compact and targeted messaging system that we can count on. They all require an email address in order to sign up for an account!

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Email Marketing Personalization Curation eCommerce 167

Sprout Social

JUNE 30, 2021

While social media stories aren’t anything new, as more platforms add this capability to their apps, it’s important for businesses to understand how to properly use these to their advantage. While feeds are carefully curated, social media stories tend to be more spontaneous. What platforms offer social media stories?

Social Media 137

Social Media Media Curation Twitter 137