Vidyard

OCTOBER 27, 2019

Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1. Video Storytelling Tips 3.1 The biggest lesson in content marketing is that the story shouldn’t be about you, but instead, what you do for others.

Storytelling 110

Storytelling Video Marketing Top of Funnel Work Management 110

Webbiquity

AUGUST 20, 2019

Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content. Here’s why you still need infographics in your content marketing. Guest post by Ronita Mohan.

Content Marketing 217

Content Marketing Content High Quality Lead Mobile Marketing 217

Contently

APRIL 16, 2020

Great content requires great reporters and storytellers. GE Reports is helmed by Tomas Kellner, a former editor at Forbes who is now GE’s chief storyteller. Its content is so good that it often goes viral on Reddit. Moments like this one are why we exist,” Kellner wrote in another post.

Marketing Report 114

Marketing Report Storytelling Content Marketing Press 114

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Read on to learn how to tell a story through video by focusing on themes, building stories around emotion, and following some key storytelling principles. Contents 1.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). Outline the value of Google’s E-E-A-T algorithm and why showcasing expertise is vital for content success.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

JANUARY 24, 2023

This makes it almost impossible for B2B and tech companies to reach this audience with relevant content. This is not another prediction piece boasting the top content marketing trends to look out for this year. Too many marketers are always looking for the next big thing, yet they haven’t perfected what’s right in front of them.

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

ClearVoice

DECEMBER 27, 2021

Content marketing had a big year in 2021. From prolific brand content campaigns to emerging content technologies, we’ll walk you through everything that happened in the industry in 2021 so you can glean insights and step into the new year with confidence. 4 amazing 2021 content marketing campaigns.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Contently

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

Martech Advisor

JANUARY 24, 2020

Content marketing is a vast discipline under digital marketing that consists of strategizing, writing, storytelling, distributing content, analyzing results, and a little bit of search engine optimization (SEO) and design. Content Marketing Course - HubSpot.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Walker Sands

OCTOBER 23, 2019

As a marketer, you know the power of generating good content. According to HubSpot , content marketing gets three times more leads than paid search advertising, which might be why 81% of B2B companies use a blog as a content marketing tactic. Find Inner Remarkability.

Viral Marketing 40

Viral Marketing Tips Word of Mouth Content 40

Marketing Insider Group

JUNE 19, 2014

Images play an increasingly important role in today’s content marketing approach. The Power Of Visual Storytelling. Last week, you heard me announce right here that I was joining NewsCred , the leading content marketing platform. The Power of Visual Storytelling from NewsCred. Content Marketing'

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic.

Content Marketing 103

Content Marketing Microsite Planning Paid Search Agency 103

Content Standard

MAY 15, 2019

So it’s no wonder why we’re seeing more and more nonprofit content marketing examples across the land. Content plays a central role in retaining existing donors and growing a nonprofit’s primary revenue stream. Social media advocacy is a relatively low-cost, high-reward marketing channel for nonprofits.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

KoMarketing Associates

JANUARY 8, 2019

Data and content: often these two seem to butt heads, mostly because at their core, they are very different. Data without content makes the data not actionable and storytelling in content marketing without data makes it directionless. What pieces of content do they read the longest or most of?

B2B Marketing 125

B2B Marketing Content Marketing Planning B2B 125

Contently

MARCH 24, 2020

Over the past few weeks, I covered the first two elements of great storytelling: relatability and novelty. Now, it’s time to explore the element of storytelling that separates the content you hate from the content you love: fluency. The best content marketers do something different. Rowling, Hunter S.

Storytelling 154

Storytelling Barriers Class Paper 154

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. They’re sharing the best questions they’ve been asked about content marketing. In a few cases, they share their answers and in others, we share some content that could help you formulate your answer. What is content marketing?

Content Marketing 109

Content Marketing Advertising Agencies Paid Search Agency Work Management 109

Content Marketing Institute

SEPTEMBER 26, 2018

Editor’s note: This article is the follow-up to an August post about 25 frequently asked questions about content marketing. Do you get asked tough, or even easy, questions about content marketing by your executives or clients? We just wrote about 99 benefits of content marketing. What is content marketing?

FAQ 96

FAQ Paid Search Agency Content Marketing Work Management 96

LeadSquared

JANUARY 13, 2016

To kick-start the LeadSquared webinar series for 2016, we had award-winning viral video marketer Aashish Chopra from ixigo , share his expertise on viral video marketing. The webinar also threw light on how to approach content for virality, including closing the ROI loop, and future trends of viral video marketing.

Viral Marketing 52

Viral Marketing FAQ Webinar Metrics Video Marketing 52

Marketing Insider Group

MARCH 16, 2023

The Content Marketer Sorting Hat — Which house are you? That’s why when we think about brands who embody the Gryffindor spirit, we think of serious content marketing trailblazers — ones whose daring content has made them well known by just about everyone. Let’s look at a few Gryffindor-esque content examples.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Kapost

APRIL 15, 2016

Storytelling takes multiple shapes and forms. So why are so many marketers still equating content marketing with writing? That’s why content marketers need to start prioritizing alternative communication mediums. Here’s where to focus when building video into your content marketing strategy: 1.

Planning 74

Planning Marketing Strategy Marketing & Strategy Video Marketing 74

ClearVoice

FEBRUARY 2, 2024

Fun, intriguing, unique content whets your audience’s appetite, making them hungry for the next course, which could be a sale, more information, or repeat business. Your content —and brand — go viral. Going viral pays. Combining analytics with creative storytelling paid off.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Marketing Insider Group

OCTOBER 21, 2015

Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. On the heels of our own investment announcement , we wanted to know how much investor money is actually in the content marketing industry?

Marketing Management 100

Marketing Management Marketing Budget Content Marketing Paid Search Agency 100

Martech Advisor

JANUARY 3, 2020

Everybody Writes by Ann Handley ​​​ Ann Handley is a renowned marketing professional, speaker, and a Wall Street Journal best-selling author. Handley has a large following of marketers for her insights on content marketing strategies, which is the premise for her book. Easy grammar and usage rules.

Social Media 135

Social Media Social Marketing Media Planning 135

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 102

Storytelling Content Viral Marketing Video Marketing 102

Bluetext

MARCH 19, 2024

Showcase behind-the-scenes glimpses, product demonstrations, or user-generated content to foster authenticity and engagement. TikTok Trends and Challenges Stay abreast of trending topics and challenges on TikTok to capitalize on viral content opportunities.

Social Media 42

Social Media Linkedin Thought Leadership Media 42

Lead Forensics

JANUARY 26, 2024

So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread. The ‘Must-Have’ Growth Hacking Ingredients Content Growth hacking is about having great content. So, to grow quickly you constantly need to be adding lots of good content.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Content Standard

JUNE 30, 2016

Brandon Stanton has created Humans of New York with the perfect recipe for digital storytelling. HONY has truly taken digital storytelling to a level all marketers should strive to achieve. As a content marketer, you want to create something so inspiring and motivating that will make people do something.

Storytelling 64

Storytelling Marketing & Strategy Social Media Facebook 64

Marketing Insider Group

SEPTEMBER 1, 2020

It’s something that content marketers should keep front and center in their toolbox. It’s essential for compelling brand storytelling. Although the Collins video is probably the Williams twins ’ most viral piece of content, surprise is the one essential ingredient that runs through every video they produce.

Storytelling 333

Storytelling Brand Identity Branding Marketing Agencies 2 333

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Table of Contents 1. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. As the head of marketing of a young, high-growth company, I often struggle with the questions of where, when, and why we should loosen or tighten our purse strings. Take the Plunge.

Paid Content 40

Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Vidyard

MARCH 14, 2014

Create a conflict (or a villain) One of the best storytelling pieces I read this week was about Jennifer Lee, the now Oscar winning co-writer and co-director of Disney’s Frozen. Paint the bigger picture One of the main lessons in content marketing is that it’s not about you, it’s about what you do for others.

Storytelling 51

Storytelling Video Marketing Cable Viral Marketing 51

ClearVoice

SEPTEMBER 1, 2023

Some other psychological factors to consider include: Emotional Triggers: Emotional responses in marketing are often triggered by various stimuli. This could be compelling storytelling, relatable situations, humor, fear, joy, or nostalgia. Different Types of Emotional Hooks Marketers and advertisers can use a wide range of emotions.

Tips 52

Tips Planning Trigger Marketing Peer-to-peer 52

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Listen Now .

Social Media 162

Social Media Media Viral Marketing Skype 162

Contently

OCTOBER 27, 2016

“I basically ignored press releases and focused one hundred percent on storytelling. ” That’s Tomas Kellner, editor-in-chief of GE Reports, explaining his content marketing approach in early 2015. If you work in content marketing, you’ll want to hear his insights on the industry.

Webinar Metrics 60

Webinar Metrics Viral Marketing Storytelling Press 60

LeadSquared

FEBRUARY 10, 2016

Last week, we had a chance to discuss with our webinar audience, their challenges in content marketing, and the changing trends in 2016. Storytelling in Content Marketing. I think storytelling is important in each domain, B2C even more so. It doesn’t necessarily has to go viral.

FAQ 52

FAQ Webinar Metrics Trends Content Marketing 52

Martech Advisor

DECEMBER 4, 2019

The CMO Insight Summit 2019 in California will bring together senior marketing leaders across the globe to discuss transformational content marketing strategies for 2020 and beyond. For content marketing it is very dependent on the campaign idea and it’s hard to define a one-size-fits all application.

CMO 58

CMO Marketing & Strategy Marketing Strategy Content Marketing 58

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . What is a Viral Contest? Viral contests are known as shrewd, nuanced yet highly effective demand and lead generation vehicles.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145