Marketing Insider Group

MARCH 24, 2021

Storytelling is a human pastime, something we’ve been doing for thousands of years. Those same foundational elements of a moving story apply to content marketing. With brand storytelling, you can create an emotional connection with your audience. Following a step-by-step plan can jumpstart your storytelling initiatives.

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Storytelling Effectiveness Brand Identity Branding 363

Marketing Insider Group

MARCH 21, 2023

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective.

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Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? Whether you are new to the riveting world of content or are a self-ascribed expert (i.e. content addict), there is always more to learn. You may have noticed that we’re talking about more than a marketing tactic.

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Content Marketing Work Management Paid Search Agency Marketing Management 223

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing. Purdue University let a girl envision her future, and audiences followed along.

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Storytelling Video Marketing Youtube Advertising Channels 97

Content Marketing Institute

DECEMBER 16, 2020

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Storytelling Tips Video Marketing Personalization 145

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone.

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Statistics Video Marketing High Quality Lead Stats 317

Content Marketing Institute

NOVEMBER 2, 2021

Follow the advice of these content experts to create the kind of authentic visual storytelling that captures interest, earns trust, and wins business. Continue reading → The post Video Storytelling: Here’s How To Get More From Your Investment appeared first on Content Marketing Institute.

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Storytelling Video Marketing Trust Marketing Content Marketing 139

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories.

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Storytelling B2B Marketing Work Management Marketing Management 156

KoMarketing Associates

FEBRUARY 22, 2022

As more marketers begin to shift their attention toward producing videos, new research is shining light on the benefits many are already seeing through the use of this form of content. Achieving Content Marketing Goals with Video.

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Video Marketing Marketing & Strategy Marketing Strategy Storytelling 247

Tomorrow People

SEPTEMBER 1, 2022

It’s time for B2B organisations to finally move beyond just publishing content. For years, B2C companies have readily embraced the art of storytelling. Major consumer brands, like Nike and Apple, owe a sizeable part of their success to their marketing campaigns, which conveyed powerful messages through the use of relatable stories.

Storytelling 156

Storytelling B2B Marketing Work Management Marketing Management 156

Valasys

SEPTEMBER 20, 2023

When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal. Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. What Is Storytelling?

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Storytelling Content Marketing Brand Identity Branding 59

Content Marketing Institute

NOVEMBER 10, 2021

Video’s role in content marketing has elevated in the past two years. Find out what types deliver the best results, why you shouldn’t give up every other content format, and more in the latest CMI Video & Visual Storytelling Survey.

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Research Video Marketing Content Marketing Storytelling 143

Contently

FEBRUARY 12, 2018

” Of course, content marketing is more complicated than that. You need to create content that will educate and inspire your target audience and drive meaningful business results. You need a smart distribution strategy and a mechanism for constantly optimizing your content. CMOs embrace content.

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Valasys

AUGUST 2, 2023

The power of storytelling in content marketing In the world of content marketing, storytelling has emerged as a powerful tool for businesses to engage and connect with their audience. Gone are the days of dry and impersonal marketing campaigns. Who are they? What challenges do they face?

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Storytelling Content Marketing Transparency Content 52

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. 5 Actionable Content Marketing Lessons for SaaS.

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Paid Search Agency Content Marketing Companies Case Study 326

Zoominfo

OCTOBER 5, 2021

Storytelling has long been used to activate a reader’s imagination through an interactive narrative. Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. What Is Brand Storytelling? Get a Demo Examples of Brand Storytelling 1. Keep reading!

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Storytelling Examples Brand Identity Branding 130

Marketing Insider Group

JUNE 8, 2020

If you’re reading this, then I think you probably get the value of brand storytelling. for redefining what marketing means to a company. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Storytelling Eclipses Promotion. Quick Takeaways.

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Storytelling CMO Paid Search Agency Companies 288

ClearVoice

AUGUST 30, 2023

The most effective way to do that is through storytelling. When people are emotionally engaged with a piece of content, they’re more likely to remember it. For example, you likely empathized with the marketer’s struggle as a content creator because you instantly related your personal experience to their predicament.

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Storytelling Conversion Paid Search Agency Content 91

Vidyard

OCTOBER 27, 2019

Along with videos announcing big news and stories that are of interest to your subscribers, your video library should showcase—in an indirect or fun way—how you fit into their daily challenges. Cvent does this really well their video, Don’t be a Meetings Dinosaur. Contents 1. Build Video Stories Around Emotion 3.

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Storytelling Video Marketing Top of Funnel Work Management 110

Webbiquity

MARCH 10, 2020

Here are several types of content that can help you do just that. Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Storytelling is a big one. Wrapping Up.

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Sales Qualified Leads Video Marketing Lead Scoring Lead Ranking 308

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. You can incorporate case studies in content marketing in a myriad of ways. What are Case Studies in Content Marketing? What Role Can a Case Study Play in Content Marketing? To me, this statistic is surprisingly low.

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Case Studies Case Study Studies Top of Funnel 283

Marketing Insider Group

MAY 3, 2021

Let’s get real about B2B content marketing. The truth is, your content doesn’t have to boring or stuffy. In this post, we’ll review why B2B content marketing sucks and how to improve it so that it delivers a true ROI (return on investment). Most industries are in a state of content marketing saturation.

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B2B Marketing Content Marketing B2B Thought Leadership Planning 290

Marketing Insider Group

MAY 12, 2020

Content marketing is helping e-commerce brands like never before. How Content Marketing is Changing. There’s been a growing concern among many businesses, brands, and marketing professionals lately that content no longer provides the value that it once did. “Why should I add to the noise?

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Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Content marketing has a consistently higher ROI than advertising.

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Advertising Agencies Advertisements Advertising Paid Search Agency 336

Optinmonster

APRIL 22, 2024

Want to learn how to generate leads with content marketing ? Smart marketers know that having a clear content marketing strategy is key to generating more leads. But publishing content that isn’t yielding results is a wasted opportunity. Why Use Content Marketing to Generate Leads?

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Paid Content Lead Scoring Lead Ranking Sales Qualified Leads 94

Marketing Insider Group

APRIL 6, 2021

With content marketing. You can continue to build brand loyalty by engaging with your audience, personalizing your content, telling real stories, and listening to customer feedback. The Power of Customer Retention Marketing. 9 Customer Retention Strategies That Use Content Marketing. Quick Takeaways.

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Top of Funnel Work Management Marketing Management Content Marketing 338

Stevens & Tate

AUGUST 25, 2022

Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. hours of video a day , your marketing campaign needs to have a video content marketing strategy.

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Storytelling Youtube Advertising Mediums Video Marketing 97

Marketing Insider Group

AUGUST 7, 2020

Why wouldn’t you want to use infographics in your content marketing? As platforms for content continue to proliferate, it’s important to test new content types while also continuing to utilize those that have served you well in the past. Why, that would be content marketing masters GE.

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Content Marketing Work Management Content Marketing Management 340

Content Marketing Institute

OCTOBER 27, 2022

Video remains a top priority in content marketing programs. But how well are marketers using the popular format? Find out that and more in the newly released 2022 Video and Visual Storytelling survey. What do they need to do better? Continue reading →

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Video Marketing Research Storytelling Customer Surveys 130

Webbiquity

NOVEMBER 14, 2017

As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. Modern web videos still need to play by the rules of websites.

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Video Marketing Storytelling Content Paid Search Agency 239

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Contents 1. Show, Don’t Tell 3.5

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Storytelling Video Marketing Top of Funnel Work Management 65

Stevens & Tate

AUGUST 25, 2022

Not only has video content become incredibly easy to consume due to the quality of smartphones and tablets, but it’s become much easier — and affordable — to produce as well. hours of video a day , your marketing campaign needs to have a video content marketing strategy.

Storytelling 93

Storytelling Youtube Advertising Mediums Video Marketing 93

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Explainer video script. Or said another way, businesses are on a quest to help heroes overcome trials.

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Content Marketing Planning Paid Search Agency Content 259

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? Storytelling is the holy grail for content marketers.

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Storytelling Content Marketing Planning SME 55

Contently

JANUARY 5, 2018

Content marketing is in a crisis. Recently, I sat down with The Big Think to talk about the lessons Contently co-founder Shane Snow and I cover in our new book, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You. How to Make Your Team More Productive.

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Storytelling Newsletter Small Business Marketing Social Media 166

Top Rank Marketing

MARCH 11, 2024

While the ultimate goal remains the same (being heard above the crowd), the path to reaching that goal requires strategically employing the right content marketing services. Why B2B companies need content marketing services B2B buying cycles are long and involve a whole host of stakeholders.

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Work Management Marketing Management B2B Marketing Service 106

Kapost

OCTOBER 7, 2016

Now, 20 years later, I’m a visual storyteller who utilizes the power of video to help brands communicate and connect to customers, prospects, and key personnel. Regardless of how authoritative the person making a claim is — even if it is our mum — stories add a key element of authenticity to marketing videos.

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