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How to Use Content Marketing for Customer Retention

Marketing Insider Group

With content marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. Word of mouth marketing (WOMM) is still one of the most effective ways to share offerings and promotions with a larger audience.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

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How to Build Customer Loyalty with Content Marketing

Valasys

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

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How Brand Advertising is Beneficial for B2B Marketers

Valasys

Before a product launch marketers deeply inspect about their brand identities, colors, fonts & other stylistic choices. Smart brand advertising is a result of sere creativity, storytelling & long-term brand building. Read more on: 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Working with predictive techniques such as a predictive content strategy according to the likes & interests of the customers, allows marketers to prepare the pieces of content in a way that helps scale up personalization to streamline B2B sales cycle. Read more on How to Build Customer Loyalty with Content Marketing.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1. By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important.

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How B2B Marketers can stay close to their Customers

Valasys

Strategize Your Content Marketing : B2B sites are conventionally copy-heavy & hence, transitioning to a streamlined website can be somewhat difficult. B2B marketers need to optimize their website loading time & overall experience that it delivers to B2B customers. B2B customers value the testimonials. &