Biznology

AUGUST 30, 2017

Or client work is hitting fast and furious, and you don’t have time to write a long-form post. You can still create quality, customer-focused blog content in two hours or less. Do you write long, detailed emails? Time spent: Less than an hour (maybe slightly longer if you decide to write new content).

SME 174

SME Webinar Metrics Curation Copywriting 174

DivvyHQ

OCTOBER 7, 2021

Learn how to write a white paper and showcase that technical know-how. Here's a comprehensive guide to help you with the entire process, including: strategy, SME collaboration, white paper creation, and promotion. Want to make the most of your company’s collective expertise? Never done it before? Let's go!

Paper 90

Paper Promotion SME Content 90

Marketing Insider Group

JANUARY 21, 2020

However, it’s necessary to budget for your content marketing program, so that you’ll know exactly what funds and resources you’ll be working with in the new year. And you don’t have to start from scratch, as we’ll be sharing how to budget for your content marketing in 2020. Not all content marketing efforts cost money.

Budget Programs 288

Budget Programs Paid Search Agency Content Marketing Planning 288

Act-On

SEPTEMBER 26, 2023

When you write a guest post or appear as a podcast guest, you typically get a link to your website. For example, you might learn that a topic related to AI performed well, so you pitch your SME as a podcast guest, discussing how companies use AI in email campaigns to increase response rates by 20%. Write your pitch.

SME 140

SME FAQ Domain Link Building 140

BenchmarkONE

DECEMBER 3, 2019

Frequently, the thought leader or role of SME is assumed by the CEO, president, co-founder, or a VP. Maybe their area of expertise is HR, marketing, sales, customer service, or client retention. Benefits of Your Internal Team Writing For Your Company Blog . Other benefits of having your team write for your blog are: .

SME 84

SME Thought Leadership Work Management Marketing Automation Services 84

ClearVoice

AUGUST 28, 2023

They’re also known as SMEs and are an important part of a brand content marketing strategy. The best SME has extensive knowledge in a particular area and adds trustworthiness to your content. Adding subject matter experts to digital content will increase your brand’s authority, engagement, and relevance.

High Quality Lead 52

High Quality Lead SME Marketing Budget Creation Planning 52

SmartBug Media

JANUARY 25, 2023

You’ve probably heard the phrase “write what you know” before, but that approach doesn’t quite cut it when you’re crafting inbound marketing content. Buyer personas—fictional representations of the ideal customers and target audience you’re trying to reach with your content—play an essential role in content strategy.

Buyer Personas 52

Buyer Personas SME Copywriting Inbound Marketing 52

KoMarketing Associates

MAY 26, 2015

Along with these industries come complex products, which can sometimes lead to the challenge of executing complex content marketing initiatives for the desired audience. Some of my favorite posts on this topic are below: 21 Ways to Create Compelling Content When You Don’t Have a Clue by Copyblogger. Preparing Your Questions.

SME 120

SME B2B Marketing Planning Content Marketing 120

DivvyHQ

JANUARY 6, 2023

As content demand increases, many marketers are turning to AI-powered content writing software to help accelerate the production process. But does it actually create quality content? Here's what you need to know about using content writing software to stay ahead of your competitors.

Software 87

Software Content Demand Process 87

Animalz blog

SEPTEMBER 19, 2022

“I’ll write a fictional story for one of my clients.” ” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. . “Sure,” I answered.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 80

SME Marketing Strategy Marketing & Strategy Work Management 80

Content Standard

MAY 5, 2021

Invest in Effective Onboarding An effective onboarding process will help writers get up to speed right away and feel confident that they have everything they need to write great content for your brand. Because to me, with content marketing, it’s all about the audience. “Why am I writing this?

SME 111

SME Case Studies Paid Search Agency Intent 111

Parse.ly

MAY 23, 2023

partner MacMillan Search In today’s ever-evolving landscape of search engine optimization (SEO) and content marketing, businesses are perpetually seeking innovative ways to create compelling, authentic, and valuable content that resonates with their audiences. Written by Michael MacMillan, Principal Consultant at Parse.ly

Marketing AI 52

Marketing AI SME Tools Content 52

WriteSpark

MARCH 2, 2011

Whether they like it or not, whether they feel capable or not, many technical subject matter experts (SMEs) are now expected to be a white paper writer, a web content writer, and a blog post writer. The question becomes: Should SMEs write technical sales materials? Lack of writing skill and training.

SME 120

SME Copywriting Work Management Paid Search Agency 120

Biznology

MARCH 31, 2017

Do you want to crank up your content success to a Spinal Tap 11? A 2016 Curata study found that 75% of companies are increasing their investment in content marketing, and 43% are increasing staff levels. Building a killer content team isn’t a “nice to have” skill set. It’s how companies like yours are staying competitive.

SME 80

SME Ad Building Copywriting Content 80

ClearVoice

NOVEMBER 20, 2018

I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to. No writer likes writing their bio (which is an interesting conundrum, when you think about it). They won’t help you write good content. Great idea.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Animalz blog

NOVEMBER 28, 2023

Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” ChatGPT consulted six sources to kickstart my b2b content marketing strategies research. As an example, let’s again take “b2b content marketing strategies.”

Marketing AI 78

Marketing AI Research Tactics SME 78

DivvyHQ

JANUARY 19, 2023

If your content teams and subject matter experts want to create high-quality, on-brand content, they need the right training. Check out our latest article to learn about the different types of content marketing training, programs available, and find the perfect one for your producers.

Training 89

Training Content Marketing Content High Quality Lead 89

WriteSpark

NOVEMBER 14, 2012

If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner.

Paper 120

Paper SME Best Practices Case Study 120

WriteSpark

NOVEMBER 14, 2012

If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Top 10 ways to be a good SME. I consider these two books to be essential if you want to learn or improve your white paper writing skills: Writing White Papers by Michael Stelzner.

Paper 120

Paper SME Best Practices Case Study 120

KoMarketing Associates

SEPTEMBER 24, 2015

Fast forward in time and here I am today still putting my journalism skills to good use as a content marketer. In recent years, there has been much talk of the intersection of traditional content marketing and traditional PR/journalism. Case in point: content interviews. Don’t be alarmed – we’ve all been there!

SME 120

SME Content Marketing Proposals Work Management 120

The Mx Group

MAY 9, 2018

Content from SMEs can do what content from brands can’t. Think SMEs have too many other priorities? But we help clients smartly loop SMEs into their content marketing programs to great success, and we do the same here (hopefully you have seen and heard our SMEs out on the front lines for our brand).

SME 67

SME Copywriting Paid Search Agency Advertising Agencies 67

Content4Demand

NOVEMBER 6, 2018

Eastern Daylight Time as I write this, and the blog meter is about to hit two million blog posts written today already. And blogs should be a priority component of your content marketing strategy. Tip #2: Write About What You Know. Tip #3: Write About What You Don’t Know. It’s 10 a.m. Blogs are popular.

Marketing AI 71

Marketing AI Tips SME Case Studies 71

DivvyHQ

DECEMBER 8, 2020

Content marketing can be a laborious endeavor, so it's not surprising that many companies look to outsourcing this effort. If you're considering it for 2021, familiarize yourself with the pros and cons and determine if it’s a smart move for your content team.

Content Marketing 73

Content Marketing Planning Content Paid Search Agency 73

Integrated B2B

JULY 28, 2020

A copywriter is marketing speak for someone who writes content such as articles, reports, blog posts, newsletters, emails and website text. It also helps to know that in the marketing world, copy is another word for content. Essentially, a copywriter is a content writer. Want me to write for you?

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

Marketing Insider Group

AUGUST 26, 2015

If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. SEO Plugins.

SME 100

SME B2B Thought Leadership Top of Funnel Keywords 100

BOP Design

FEBRUARY 24, 2020

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve worked with 100+ writers on various B2B content marketing projects. Adaptability. Know Digital. Storytellers.

B2B Marketing 68

B2B Marketing B2B Copywriting SME 68

Industrial Marketing Today

APRIL 23, 2012

I’ll go out on a limb and state that content marketing for engineers is different. And I agree that at the end of the day, marketing to engineers is still all about communicating with people. Call it P2P (Person-to-Person) marketing if you will. Content marketing for engineers doesn’t have to be dull and boring.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Directive Agency

SEPTEMBER 3, 2019

There has never been a better time to utilize content marketing to drive business, create high-quality marketing initiatives, and provide long-term value to your customers or clients. Simply put, content marketing has exploded in the past several years. Leverage the Top Marketing Channels with Your Content.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Industrial Marketing Today

JUNE 25, 2013

My clients often ask me to write posts for their industrial blogs. This requires me to work very closely with engineers and technical SMEs (Subject Matter Experts) on a daily [.]. This is only a content summary. Visit my website for more content on industrial marketing.].

SME 60

SME SEO Search Marketing Optimization 60

Animalz blog

OCTOBER 11, 2022

How can you make content marketing work with a nitpicking audience, Goliath competitors, and a startup’s budget? Breaking Into a Busy Space on a Budget Gareth Davies, Parabol’s content lead, never questioned the potential value of content marketing as an acquisition channel. The result?

Lead Scoring 58

Lead Scoring Lead Ranking Paid Search Agency Content 58

nDash

JANUARY 6, 2021

In this kind of business, content marketing can’t just be a side project. And the key to that solidifying that discipline was creating a bedrock of content right from the start. Building a Content Marketing Discipline at Epsilon. Our content marketing program had to be well structured,” says Dan. “We

Work Management 52

Work Management Verticals Marketing Management Thought Leadership 52

ClearVoice

OCTOBER 11, 2021

You’ve realized the value of Teamlancing and you’re scaling content like crazy. As a former freelancer who’s been running a content marketing firm for the past five years, I’ve been on both sides of the content creation process. You may not have a super comfy content marketing budget when you’re hiring content creators.

Marketing Budget Creation 100

Marketing Budget Creation Content Guidelines Thought Leadership 100

Moz

SEPTEMBER 21, 2020

There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness. It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. That is about 3.5 It can consume an entire workday.

SEO 85

SEO Top of Funnel SERP Content 85

The Marketing Blender

JULY 13, 2022

B2B marketing growth hacking is all about accelerating the sales process by finding creative and innovative ways to market your product or service. One great way to increase sales is to write an email nurture series. Speaking Engagements : Create a speaker bio and media kit for an SME or leader in your organization.

B2B Marketing 52

B2B Marketing Examples Effectiveness Marketing Budget 52

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. Get MarTech!

Social Marketing 126

Social Marketing B2B Marketing Content Marketing B2B 126

BOP Design

DECEMBER 26, 2018

Whether this is your first time or 50th time as the subject matter expert for a piece of B2B marketing content, we’ve got a few quick tips to ensure it’s a smooth, painless process for you (and your marketing team). In many cases, it’s helpful to know the purpose of the B2B content marketing piece being created.

SME 48

SME Content Copywriting Paper 48